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Latest Think Pieces

How do marketers use AI without reinforcing bias?

By Roberto Moccia

Data review and analysis in office
This piece by Roberto Moccia looks at how using AI without critical oversight risks optimising biases which can lead to brands confidently making wrong decisions and what we can do to mitigate this. 

Navigating Challenge and Change: a review

By Tina Gupta

The Marketing Society event in Singapore
Tina Gupta's review of the recent Challenge and Change event reveals how in times of rapid change, senior leaders can navigate the uncertainty by shifting from reactive pressure and overwork to intentional leadership grounded in self-awareness and purpose.

Navigating Challenge and Change Starts From Within

Reflections from Navigating Challenge & Change

By Krishnan Menon

people attending The Marketing Society event in Singapore
Krishnan Manon reviews the recent Navigating Challenge and Change event with Yan Yi Chee who revealed how modern leaders can navigate our fast-paced world by focusing on self-awareness and internal clarity rather than simply pushing harder.

Case studies

2022 TMS Awards Winner, Metro Bank

Getting lockdown start-ups, up and running

Source: Unsplash, Credit: Paul Fiedler
When ‘lockdown’ suddenly became the word on everyone’s lips, we had to drastically change our strategy to match new and different customer needs.

2022 TMS Awards Winner, The Ozone Project

Powering the Premium Web

Source: The Ozone Project Awards entry
The Ozone Project is a technology and data-led digital advertising platform built for brands by the UK's leading publishers.

2022 TMS Awards Winner, Tesco Christmas 2021

Harnessing the Spirit of the Nation to create Fame and Drive Growth

Source: Tesco Awards entry
Tesco’s 2021 Christmas campaign was the tricky ‘second album’ to the hugely successful performance of ‘No Naughty List’ in 2020.

Podcasts

TikTok as the ultimate marketing tool for our age

In the latest Shiny New Object podcast episode, Ottobock's Senior Performance Marketing Specialist, Grettel Clark, talks about what makes TikTok the ultimate...

https://podcasts.marketingsociety.com/episode/tiktok-as-the-ultimate-marketing-tool-for-our-age 20.602775516666668 2023-11-21T10:09:00.000Z

The Whole Marketer Ep107 - Strategic Insights with guest Febronia Ruocco

Episode #107. This episode discusses a technical skill on strategic insight, which is fundamental in building a long-term strategy that drives the commercial...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep107-strategic-insights-with-guest-febronia-ruocco 30.97216945 2023-11-21T07:00:00.000Z

Leading Conversations - Mental and Brain Health

Episode 2

In this episode, Barry talks to Janice Hutchinson from ICAS and Mick Doran from Noggin the Brain People about Mental & Brain Health. Tune in for some...

https://podcasts.marketingsociety.com/episode/leading-conversations-mental-and-brain-health 41.106339166666665 2023-11-10T09:15:00.000Z

Videos

In this month's Global Conversation, we bring leaders together from our hubs who will reveal their New Year’s revolution

Global Conversation: New Years Revolution

The Dairy Farm Group is the leading retailer in Hong Kong that has served Hong Kongers for a very long time.

yuu Rewards Club: the need for digital transformation

For more information on how to enter The Marketing Society Awards 2021 head here.

Entry deadline is 26 Feb.

Marketing Society Awards 2021 - a word from Syl Saller