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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Unblocking Our Energy for Marketing Success

The Creativity Crisis Challenge

By Rebecca Hirst

Rebecca Hirst The Creativity Crisis Challenge for The Marketing Society
Energy is the lifeblood of creativity. Only when we understand what to do to shift our energy when it feels stuck, can we think differently about marketing challenges and find breakthrough solutions.

Published on: 22 September 2025

THE PERFECT CREATIVE HEIST: How to Get the Best Out of Your Creative Agency When Times Are Tough

The Creativity Crisis Challenge

By Andreas Krasser

Andreas Krasser The Creativity Crisis Challenge for The Marketing Society
Tough times don’t have to mean boring, generic campaigns, with the right team in place, a clear brief and proactive collaboration, you can still pull off a creative heist.

Published on: 22 September 2025

The Untapped Opportunity of Connected Omnichannel

By Simon Morgan

Simon Morgan
A new report by The Trade Desk reveals two thirds of Southeast Asians have ad fatigue, as a result of disconnected strategies but an omnichannel approach will build the connections that drive growth.

Published on: 18 September 2025

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Case studies

2020 Brave Awards commended, Cesar

Putting dog food into vogue

cesar
When Cesar launched matching sweaters for dog owners and their furry best friends in the USA back in 2016, we saw it as a novel, one-time opportunity to create earned media to help sell dog food.

Published on: 31 July 2020

2020 Brave Awards commended, #Drymester

Make every trimester #drymester

dry
When Greater Manchester Health and Social Care Partnership asked us to create a campaign – starting in 4 boroughs of Greater Manchester and then, if successful, rolling out to all 10

Published on: 31 July 2020

2020 Brave Awards commended, Dignity Funerals

df
As one of the UK’s largest funeral services providers, Dignity Plc is well-established as a caring and thoughtful service provider, able to help people at one of the most difficult times in their lives.

Published on: 31 July 2020

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Podcasts

Think Equal Podcast - Leanne Foy meets Lisa King

This month, THINK EQUAL Project Director, Leanne Foy meets Lisa King, Co-Founder of Tales and Heads.

Tales and Heads was founded by Lisa and Margaret Flannagan...

https://podcasts.marketingsociety.com/episode/think-equal-podcast-leanne-foy-meets-lisa-king 24.643917716666667 2023-12-01T09:13:00.000Z

The Whole Marketer Ep108 - Marketing Effectiveness with guest Rachel Moss

Episode #108. Marketing Effectiveness is the focus of this episode and a key technical skill for marketers to define, set, track and review KPIs in order to...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep108-marketing-effectiveness-with-guest-rachel-moss 32.8194618 2023-11-28T07:00:00.000Z
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Videos

Insights From Your Industry highlights, with Deliveroo, N Brown, Airbnb and Gousto

insights

In a conversation moderated by Society Chairman Craig Inglis (formerly Customer Director at John Lewis), we heard from: Ines Ures, Chief Marketing Officer, D

Insights From Your Industry highlights, with Deliveroo, N Brown, Airbnb and Gousto

Interview with Rory Sutherland ahead of Amplify 2020

rs

Ahead of introducing Mark Ritson at this year's Amplify Marketing Festival, we caught up with Rory Sutherland to hear his thoughts on the brands that have go

Interview with Rory Sutherland ahead of Amplify 2020

A Global Conversation: Evolving the role of the CMO

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This month’s Global conversation looked at how the role of the CMO has evolved, the challenges we face in the future (budgets, teams, advertising ethics), as

A Global Conversation: Evolving the role of the CMO

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