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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Member Interview with Asiya Ali

Member Interview with Asiya Ali, Founder and MD, MKV Digital

Member Interview with Eugene Mba

Member Interview with Eugene Mba, Senior Paid Media Manager, Property Finder

Member Interview with Elliot Wood

Member Interview with Elliot Wood, Head of APAC, adMarketplace

Case studies

2020 Brave Awards commended, Cesar

Putting dog food into vogue

When Cesar launched matching sweaters for dog owners and their furry best friends in the USA back in 2016, we saw it as a novel, one-time opportunity to create earned media to help sell dog food.

2020 Brave Awards commended, #Drymester

Make every trimester #drymester

When Greater Manchester Health and Social Care Partnership asked us to create a campaign – starting in 4 boroughs of Greater Manchester and then, if successful, rolling out to all 10

2020 Brave Awards commended, Dignity Funerals

As one of the UK’s largest funeral services providers, Dignity Plc is well-established as a caring and thoughtful service provider, able to help people at one of the most difficult times in their lives.

Podcasts

Neurodiversity as a marketing superpower

🚀 Explore the untapped potential of neurodiversity and ADHD in data-driven marketing. Our latest guest, Cate McVeigh, European Senior Marketing Analytics...

https://podcasts.marketingsociety.com/episode/neurodiversity-as-a-marketing-superpower 21.434340133333333 2023-12-05T10:28:00.000Z

The Whole Marketer Ep109 - Business to Business Customer Journey with guest Antonia Wade

Episode #109. Business-to-Business marketing and the B2B customer journey is the technical skill explored in this episode.

B2B customer journeys can often...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep109-business-to-business-customer-journey-with-guest-antonia-wade 31.4702375 2023-12-05T07:00:00.000Z

Think Equal Podcast - Leanne Foy meets Lisa King

This month, THINK EQUAL Project Director, Leanne Foy meets Lisa King, Co-Founder of Tales and Heads.

Tales and Heads was founded by Lisa and Margaret Flannagan...

https://podcasts.marketingsociety.com/episode/think-equal-podcast-leanne-foy-meets-lisa-king 24.643917716666667 2023-12-01T09:13:00.000Z

Videos

McDonald's Hong Kong: revamping an app and targeted advertising