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Diageo's ground breaking paper bottle trials

By Michelle Atkinson

Diageo launched 90% paper-based bottle trials in 2024 as a sustainable alternative to traditional beverage packaging. The results were overwhelmingly encouraging.

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The Marketing Society 2024 Awards Source Baz Seal

The 39th Marketing Society Awards Winners and Commended

By Rachel Letham

Celebrating the winners from the 39th Annual The Marketing Society Awards with inspiring stories and many examples of marketing excellence

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Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

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Latest Think Pieces

Member Interview with Abilash Jai baskaren

Member Interview with Abilash Jai baskaren, Marketing Automation Professional at BT Group plc.

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In this digital age, as we talk about the impact of AI in every aspect of our lives, it isn't just a nice-to-have; it's a crucial component of building a sustainable future and creating meaningful societal impact.

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Board Member Interview With Hanan Eissa

Interview from our new UAE board member Hanan Eissa, Vice President Marketing & PR at Atlantis Dubai.

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Case studies

Way Beyond Marketing

Accenture and Brand Learning's new research: learn why 17% of CMOs are seen as hyper-relevant

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The Future 100: 2019

A snapshot of the year ahead and the most compelling trends to keep on the radar

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Not for profit marketing shortlist

Let's take a look into the final three shortlisted entries from our Excellence Awards' Not For Profit Marketing category.

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Podcasts

Harnessing Generative AI in Marketing with Cautious Optimism

Podcast

After an illustrious career at Procter & Gamble, Gerry D'Angelo has seen a lot of marketing innovation mistakes. From the way the industry handled the social...

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The Whole Marketer Ep105 - Decision Science with guest Phil…

Podcast

Episode #105. The technical topic in this episode is Decision Science and the role it plays in today’s consumer buying behaviour.

Decision Science combines the...

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The magnificent 7 power skills you need to win with AI: Episode 1

Podcast

This podcast discusses the skills and capabilities that strategists, marketers, and insight professionals will need to develop to stay relevant as AI becomes...

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