Content Hub

Featured

Diageo's ground breaking paper bottle trials

By Michelle Atkinson

Diageo launched 90% paper-based bottle trials in 2024 as a sustainable alternative to traditional beverage packaging. The results were overwhelmingly encouraging.

Read

All blogs

The Marketing Society 2024 Awards Source Baz Seal

The 39th Marketing Society Awards Winners and Commended

By Rachel Letham

Celebrating the winners from the 39th Annual The Marketing Society Awards with inspiring stories and many examples of marketing excellence

Read

All blogs

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Read

All blogs

Latest Think Pieces

Speaker interview with Carol Chan

Carol is Founder of Comms8, an award-winning marketing agency known for bridging global brands with Asian and Chinese audiences.

With high-profile clients...

Read

All blogs

Member Interview with Abilash Jai baskaren

Member Interview with Abilash Jai baskaren, Marketing Automation Professional at BT Group plc.

Read

All blogs

In this digital age, as we talk about the impact of AI in every aspect of our lives, it isn't just a nice-to-have; it's a crucial component of building a sustainable future and creating meaningful societal impact.

Read

All blogs

Case studies

2018 commended, Yorkshire Tea, marketing communications - case…

The standard black tea market is a tough place to create switching and growth

Read

All blogs

2018 commended, GSK, global brand marketing - case study

parodontax (Corsodyl in the UK) is a brand specializing in gum disease;

Read

All blogs

2018 commended, TUI, employee engagement - case study

In October 2017, two of the UK and Ireland’s leading travel brands, Thomson and Falcon,

Read

All blogs

Podcasts

Servant leadership for marketing excellence

Podcast

Saurabh Patel, Group Chief Marketing Officer at IHH Healthcare, believes in servant leadership to support successful teams. On the latest Shiny New Object...

Listen

All podcasts

The Whole Marketer Ep104 - Marketing Leader's Code with…

Podcast

Episode #104. Season 6 returns with a leadership topic to support marketers to identify and develop their authentic leadership style.

Abby’s guest in this...

Listen

All podcasts

Sustainability Squad Podcast - Introduction to the Sustainability…

Podcast

Hosted out of the UAE, the sustainability squad was created to bring together a group of members to help drive change around ESG and help curate high quality...

Listen

All podcasts