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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

The CMO’s Existential Choice

By David Billings

David Billings EPAM
CMOs chasing short-term automation with AI risk relegating their marketing departments to the past, orchestration as a new operating model is the way forward. Empathy Lab's David Billings explains.

Published on: 23 November 2025

From Links to Answers and SEO to GEO

By David Ketchum

Robot searching out targets
As AI agents replace search engines, David Ketchum explains that marketers must shift from keyword optimization to 'Share of Model'.

Published on: 23 November 2025

From Setback to Startup Success: The Humantra Journey

Learnings from the Changemakers Conference UAE 2025

The Marketing Society Global Conference Charlie Wright Humantra
Insights from Humantra's Charlie Wright's session at The Changemakers Conference UAE 2025 - a very open and honest account of the failures, learnings and sheer determination that led to his success.

Published on: 23 November 2025

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Case studies

2020 Brave Awards commended, Guinness Storehouse

store
In the mid 1990s, the Guinness Hopstore, a museum dedicated to the heritage of the brand, was close to capacity. A small extension could be built, but was a slightly bigger museum what the brand needed?

Published on: 31 July 2020

2020 Brave Awards commended, KFC

Humility over heroics: a story of collective chicken courage

kfc
In 2018, KFC was faced with the biggest crisis of its history.

Published on: 31 July 2020

2020 Brave Awards commended, TfL

How the first 20 years have prepared us for the next 20

tfl
In 2000, London transport faced serious problems. Roads were congested, air quality was poor, deaths and serious injuries on the roads were high, and customer experience on public transport was decidedly mixed.

Published on: 30 July 2020

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Podcasts

Leading Conversations - No wrong path

Episode 3

In this episode, Barry leads the conversation with Ian Greenhill from Studio Something and Paul Mason from Go Forth about their unconventional paths...

https://podcasts.marketingsociety.com/episode/leading-conversations-no-wrong-path 52.575835833333336 2023-11-24T09:47:00.000Z

TikTok as the ultimate marketing tool for our age

In the latest Shiny New Object podcast episode, Ottobock's Senior Performance Marketing Specialist, Grettel Clark, talks about what makes TikTok the ultimate...

https://podcasts.marketingsociety.com/episode/tiktok-as-the-ultimate-marketing-tool-for-our-age 20.602775516666668 2023-11-21T10:09:00.000Z
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Videos

A Global Conversation: Upskilling

Global Upskilling
How are you upskilling yourself and your team to fulfil the needs of a rapidly changing economy?

A Global Conversation: Upskilling

Cephas Williams: Portrait of Black Britain

bbn

Inspired by Letter to Zion, The BBN will be curating and amplifying Portrait of Black Britain taken by Cephas Williams - click on this link

Cephas Williams: Portrait of Black Britain

Brave Awards 2020

with host Ade Adepitan MBE and Society CEO Sophie Devonshire
sophie

This year our awards went virtual, for the first time since we launched them in 1985.

Brave Awards 2020

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