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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Unveiling an Extraordinary Partnership: Mandala Club

A Game-Changer for Singapore Members

Mandala Club Singapore - permission given
A game-changer for Singapore Members with an exclusive collaboration with Mandala Club

Published on: 13 December 2024

Profit Ability 2: Setting the scene

The new business case for advertising

Profit Ability 2: Setting the scene Thinkbox
Invaluable insights to inform, challenge and potentially change businesses’ understanding of the advertising landscape today. 

Published on: 12 December 2024

Navigating Common B2B Search Marketing Challenges

By Lydia Goonetillake

Navigating Common B2B Search Marketing Challenges
Search marketing is increasingly complex, particularly for B2B brands. This article reveals the most common search marketing challenges and strategies to overcome them.

Published on: 10 December 2024

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Case studies

2020 Brave Awards winner, Nationwide

The team that took on the savings crisis

bank
11 million people have less than £100 in savings. That’s a worryingly large amount of people who would struggle to cope financially if they received an unexpected bill.

Published on: 24 July 2020

2020 Brave Awards winner, Guinness Clear

Why Guinness dared to tell everyone to drink water when we reclaimed the Six Nations Sponsorship

guinness
Guinness Clear is the template for brave, responsible marketing. It’s the story of how, during our biggest sales moment of the year and first year of Six Nations sponsorship...

Published on: 24 July 2020

2019 Brave Awards commended, HSBC

Brand Revitalisation sponsored by Accenture

hsbc

This is the story of how HSBC made its international brand heritage relevant to the UK again – at a time when the country had decided to close itself off from...

Published on: 28 June 2019

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Podcasts

TikTok as the ultimate marketing tool for our age

In the latest Shiny New Object podcast episode, Ottobock's Senior Performance Marketing Specialist, Grettel Clark, talks about what makes TikTok the ultimate...

https://podcasts.marketingsociety.com/episode/tiktok-as-the-ultimate-marketing-tool-for-our-age 20.602775516666668 2023-11-21T10:09:00.000Z

The Whole Marketer Ep107 - Strategic Insights with guest Febronia Ruocco

Episode #107. This episode discusses a technical skill on strategic insight, which is fundamental in building a long-term strategy that drives the commercial...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep107-strategic-insights-with-guest-febronia-ruocco 30.97216945 2023-11-21T07:00:00.000Z

Leading Conversations - Mental and Brain Health

Episode 2

In this episode, Barry talks to Janice Hutchinson from ICAS and Mick Doran from Noggin the Brain People about Mental & Brain Health. Tune in for some...

https://podcasts.marketingsociety.com/episode/leading-conversations-mental-and-brain-health 41.106339166666665 2023-11-10T09:15:00.000Z
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Videos

Customer journey post-covid

hh global
Hosted by Darren Chuckry, Chair of The Marketing Society Hong Kong, we explored the experiences, challenges and changes in the customer journey post COVID-19.

Customer journey post-covid

thenetworkone's (not) Cannes review 2020 with Julian Boulding

jb

Each year, after the Cannes Lions festival, we take a week or two to revisit what we learned, and draw together the trends and themes we have seen in the mar

thenetworkone's (not) Cannes review 2020 with Julian Boulding

LEADERSHIP IN UNCERTAIN TIMES: ENGAGE

Leading

At this webinar we continued the conversation surrounding COVID-19 and the future economic outlook which is requiring marketing leaders to lead in ways they

LEADERSHIP IN UNCERTAIN TIMES: ENGAGE

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