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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Member Interview with Snehal Fernandes

Snehal Fernandes
Member Interview with Snehal Fernandes, Creative Director

Published on: 17 December 2025

Member Interview with Oznur Demir

Oznur Demir
Member Interview with Oznur Demir, VP, Head of Global Marketing and Communication at Gennius XYZ

Published on: 17 December 2025

Member Interview with Ibrahim Zantout

Ibrahim Zantout
Member Interview with Ibrahim Zantout, Sales Manager at LinkedIn

Published on: 17 December 2025

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Case studies

2020 Brave Awards commended, Guinness Storehouse

store
In the mid 1990s, the Guinness Hopstore, a museum dedicated to the heritage of the brand, was close to capacity. A small extension could be built, but was a slightly bigger museum what the brand needed?

Published on: 31 July 2020

2020 Brave Awards commended, KFC

Humility over heroics: a story of collective chicken courage

kfc
In 2018, KFC was faced with the biggest crisis of its history.

Published on: 31 July 2020

2020 Brave Awards commended, TfL

How the first 20 years have prepared us for the next 20

tfl
In 2000, London transport faced serious problems. Roads were congested, air quality was poor, deaths and serious injuries on the roads were high, and customer experience on public transport was decidedly mixed.

Published on: 30 July 2020

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Podcasts

The Whole Marketer Ep108 - Marketing Effectiveness with guest Rachel Moss

Episode #108. Marketing Effectiveness is the focus of this episode and a key technical skill for marketers to define, set, track and review KPIs in order to...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep108-marketing-effectiveness-with-guest-rachel-moss 32.8194618 2023-11-28T07:00:00.000Z

Leading Conversations - No wrong path

Episode 3

In this episode, Barry leads the conversation with Ian Greenhill from Studio Something and Paul Mason from Go Forth about their unconventional paths...

https://podcasts.marketingsociety.com/episode/leading-conversations-no-wrong-path 52.575835833333336 2023-11-24T09:47:00.000Z
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Videos

Standard Chartered Bank: bank from home and digital-first

sb

What is the specific digital case study that you would like to showcase to the world?

Standard Chartered Bank: bank from home and digital-first

Herbs'Oil: the Hawaiian spirit and being digital-first

h
Herbs’Oil: Initial Challenges and How Being Digital-First Has Helped During Times of Change

Herbs'Oil: the Hawaiian spirit and being digital-first

Brave Get Together 2020 - highlights from the day

bt
Pay to access all the day's sessions on demand, available until 1 December 2020

Brave Get Together 2020 - highlights from the day

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