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The Future is Asian Creativity

Inspiration from the Cannes Lions Unpacked event

By Darren Burns

David Tiltman Cannes Lions Unpacked Singapore 2025
Golin Asia Pacific's Darren Burns on why the spotlight at Cannes Lions shone firmly on Asia's creative power, from Indian Railways' Lucky Yatra to Singapore's Vaseline Verified, Asian brands are using creativity as a force multiplier.

Cannes Lions Unpacked: Creativity in the Age of Speed

By Severine Vauleon

Rica Facundo talking at Cannes Lions Unpacked in Singapore
Severine Vauleon former Global Brand Vice President at Unilever reviews Cannes Lions and discovered we all need to slow down to allow ideas to breathe, consistency is a new superpower and tech is just an enabler - plus there's a new set of capabilities Asian marketers should pay attention to.

Finding My Voice: What a Stammer Taught Me About Marketing

By Rowena Pritchard

Rowena Pritchard
How a stammer made Rowena Pritchard become a better marketer. What she once thought of as a limitation she now sees as her hidden strength.

Case studies

2020 Brave Awards commended, Bodyform

'Viva la vulva' When the world was dancing around the issue, we made it sing

vulva
Truly brave work doesn’t just reflect culture, it changes it.

2020 Brave Awards commended, Heinz

How seriously good marketing turned a featherweight into a contender

mayo
It was the David and Goliath of condiments. Heinz may be a household name, but when it came to mayonnaise, we were small fry.

2020 Brave Awards winner, Diageo Bar Academy

An audacious digital experiment to unleash the power of bar professionals

bar
Objective: Bar Professionals have enormous power over which brands are served, how well they are served and the experiences our drinkers have when they go out.

Podcasts

Leading Conversations - Mental and Brain Health

Episode 2

In this episode, Barry talks to Janice Hutchinson from ICAS and Mick Doran from Noggin the Brain People about Mental & Brain Health. Tune in for some...

https://podcasts.marketingsociety.com/episode/leading-conversations-mental-and-brain-health 41.106339166666665 2023-11-10T09:15:00.000Z

Returning to the Big Ideas in Marketing

Qaiser Bachani, Consumer Experience Lead, Europe & Global Brands at Mondelēz International, talks about the resurgence of the Big Ideas in marketing. As we can...

https://podcasts.marketingsociety.com/episode/returning-to-the-big-ideas-in-marketing 23:48 Tue, 07 Nov 2023 07:43:00 +0000

Videos

Each year, after the Cannes Lions festival, we take a week or two to revisit what we learned, and draw together the trends and themes we have seen in the mar

thenetworkone's (not) Cannes review 2020 with Julian Boulding

At this webinar we continued the conversation surrounding COVID-19 and the future economic outlook which is requiring marketing leaders to lead in ways they

LEADERSHIP IN UNCERTAIN TIMES: ENGAGE

A Global Conversation: Part Three