Content Hub

Featured

Diageo's ground breaking paper bottle trials

By Michelle Atkinson

Diageo launched 90% paper-based bottle trials in 2024 as a sustainable alternative to traditional beverage packaging. The results were overwhelmingly encouraging.

Read

All blogs

The Marketing Society 2024 Awards Source Baz Seal

The 39th Marketing Society Awards Winners and Commended

By Rachel Letham

Celebrating the winners from the 39th Annual The Marketing Society Awards with inspiring stories and many examples of marketing excellence

Read

All blogs

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Read

All blogs

Latest Think Pieces

Board Member Interview With Hanan Eissa

Interview from our new UAE board member Hanan Eissa, Vice President Marketing & PR at Atlantis Dubai.

Read

All blogs

Speaker interview with Ruchika Kalra

Ruchika is Brand Director at lasminute.com, where she's spearheading the brand's ongoing transformational journey. Leveraging her wealth of experience, she is...

Read

All blogs

Member Interview with Bilal Hallab

Member Interview with Bilal Hallab, working in Marketing and Communications

Read

All blogs

Case studies

2018 commended, Time to Change, marketing communications - case…

We’re facing an epidemic.

Read

All blogs

2018 commended, O2, employee engagement - case study

At O2 we believe that doing good is good for business.

Read

All blogs

2018 commended, Monkey Shoulder, long term excellence - case…

Monkey Shoulder. Yes, it’s Blended Scotch Whisky. No, it’s not your run- of-the-mill dram.

Read

All blogs

Podcasts

Being Sustainable - A re-commerce revolution and personal journey…

Podcast

“Being sustainable is a story of assumed negatives, but it’s actually a story of discovered positives.”

We were joined in this episode by Simon Garnett who has...

Listen

All podcasts

Branded podcasts and capturing a benevolent audience

Podcast

Shaaf Tauqeer, easyJet's Audience and Martech Manager, shares the brand's plans for an upcoming in-flight podcast to build consumer loyalty and use their...

Listen

All podcasts

THINK EQUAL podcast: Leanne Foy meets Mohammed Ismaeel…

Podcast

This month, THINK EQUAL Project Director, Leanne Foy met Mohammed Ismaeel Hameedaldin, Founder at ToughLove Advisors and Chair of The Marketing Society, Dubai

Mo...

Listen

All podcasts