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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

The One-Person Multinational Agency is Here and it’s Better for Marketers

By Mahesh Murthy

Man juggling all kind of tech
This articles by Manesh Murthy explains how AI is triggering a shift in marketing, enabling smaller, smarter agencies to expand into full business impact while delivering faster, cheaper, and more integrated solutions.

Published on: 26 March 2026

Red pill or blue pill: the AI choice most marketing leaders aren’t seeing clearly

The Red Pill Series

By Joe Hildebrand

Red and blue pills over city lights
Joe Hildebrand from Humari explains that while most marketing leaders are investing in AI tools and automation but the real returns come from investing in people, culture, and human readiness.

Published on: 26 March 2026

AI is not creating your brand, it is interpreting what already exists

By Kerry Parkin

Futuristic landscape with AI interface
This article looks at how AI is a curator of existing brand reputation rather than a creator, meaning organisations must focus on strengthening their external signals and test at scale to understand how they're being represented in AI outputs.

Published on: 26 March 2026

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Case studies

2022 TMS Awards Winner, The Ozone Project

Powering the Premium Web

Source: The Ozone Project Awards entry
The Ozone Project is a technology and data-led digital advertising platform built for brands by the UK's leading publishers.

Published on: 27 June 2022

2022 TMS Awards Winner, Tesco Christmas 2021

Harnessing the Spirit of the Nation to create Fame and Drive Growth

Source: Tesco Awards entry
Tesco’s 2021 Christmas campaign was the tricky ‘second album’ to the hugely successful performance of ‘No Naughty List’ in 2020.

Published on: 27 June 2022

2022 TMS Awards Winner, EY-Parthenon

EY-Parthenon Reshaping Results

EY Awards entry
The British economy has faced a turbulent couple of years, with Brexit uncertainty preceding the mayhem caused by the Covid-19 pandemic.

Published on: 27 June 2022

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Podcasts

In Conversation With: Allyson Stewart-Allen: Foreign Fails Part 3

Welcome to In Conversation With a new mini-series podcast from The Marketing Society. With Rachel Letham Head of Content and Communications, “in conversation...

https://podcasts.marketingsociety.com/episode/in-conversation-with-allyson-stewart-allen-foreign-fails-part-3 17:17 Fri, 27 Oct 2023 09:00:00 +0100

In Conversation With: Allyson Stewart-Allen: Foreign Fails Part 2

Welcome to In Conversation With a new mini-series podcast from The Marketing Society. With Rachel Letham Head of Content and Communications, “in conversation...

https://podcasts.marketingsociety.com/episode/in-conversation-with-allyson-stewart-allen-foreign-fails-part-2 19:03 Wed, 25 Oct 2023 09:00:00 +0100

Slow down to get better results from your design strategy

Slow design is the future of marketing, according to Rebecca McCowan, Design Lead at the Coca-Cola Company and our latest guest on the Shiny New Object Podcast...

https://podcasts.marketingsociety.com/episode/slow-down-to-get-better-results-from-your-design-strategy 26:51 Tue, 24 Oct 2023 09:55:00 +0100
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Videos

McDonald's Hong Kong: a digital transformation case study

McDonald's Hong Kong: revamping an app and targeted advertising

Why is digital transformation important for McDonald’s Hong Kong?

In

McDonald's Hong Kong: a digital transformation case study

St Andrew's Day Celebration: The LaFontaines

St Andrew's Day Celebration: The LaFontaines

Brand conversations on sustainability, with LANDOR & FITCH

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Sustainability is humanity’s biggest innovation challenge, and every company’s biggest business opportunity.

Brand conversations on sustainability, with LANDOR & FITCH

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