Content Hub

All

Featured

Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Member Interview with Pete Sheath

Member Interview with Pete Sheath, Founder and MD, Studio 44 Media Ltd

Why Cannes Lions 2025 Revealed Marketing's New Power Players

And What It Means for Your Brand

By Rachel Letham

The lights dimmed at Cannes Lions 2025, but the revelations from this year's festival continue to illuminate a fundamental shift in how great marketing actually works. Highlights from our Cannes Lions Unpacked session in Singapore.

Digital Twins: The Simple Fix for AI’s Visual Risks

By Oliver Disney

Visual consistency is the cornerstone of strong branding and while AI has hugely sped up this creative work, the small flaws it generates (distorted logos, inconsistent colours) undermine brand integrity. This is where digital twins come in.

Case studies

2020 Brave Awards winner, Gordon's Gin

Legacy brand turned challenger

You are a 250-year-old brand with a 38% share & sales rising steadily (+7.9%).

2020 Brave Awards winner, ITV

Britain get talking

One of the biggest questions in marketing is how to ensure your brand stays relevant. How do you make it matter, as the world changes?

2020 Brave Awards winner, Habito

Mortgages made easier

When our founder, Daniel Hegarty, almost lost out on buying his dream home due to an admin error, he realised the process of getting a mortgage was broken.

Podcasts

The Power of Design and Communication for Architects to drive Climate Action, with Brigette Clements, ACAN.

“We need people to communicate in a way that gives all of us an ability to move forward in a positive direction.”

The built environment – it’s a massive...

https://podcasts.marketingsociety.com/episode/the-power-of-design-and-communication-for-architects-to-drive-climate-action-with-brigette-clements-acan- 48:26 Fri, 03 Nov 2023 12:33:00 +0000

Think Equal Podcase - Leanne Foy meets Mariagrazia De Angelis

This month, THINK EQUAL Project Director, Leanne Foy meets Mariagrazia De Angelis, General Manager, Middle East and North Africa at LANDOR & FITCH.

Mariagrazia...

https://podcasts.marketingsociety.com/episode/think-equal-podcase-leanne-foy-meets-mariagrazia-de-angelis 24:03 Fri, 03 Nov 2023 09:00:00 +0000

Leading Conversations - Building a successful marketing Agency

In this first short series, The Lane Agency speaks to a number of senior leaders within the Marketing industry in Scotland, discussing a wide range of topics -...

https://podcasts.marketingsociety.com/episode/lane-agency-starting-a-marketing-agency 43:16 Fri, 27 Oct 2023 11:30:00 +0100

Videos

In this pivotal moment for brand history, what will your next chapter be?

A Transformative Economy: Rebound, Recovery or Recuperation

Everyone talks about customer engagement.

The Power of Choice with Blackhawk Network

The Story of Plastic documentary takes a sweeping look at the man-made crisis of plastic pollution and the worldwide effect it has on the health of our plane