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Diageo's ground breaking paper bottle trials

By Michelle Atkinson

Diageo launched 90% paper-based bottle trials in 2024 as a sustainable alternative to traditional beverage packaging. The results were overwhelmingly encouraging.

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The Marketing Society 2024 Awards Source Baz Seal

The 39th Marketing Society Awards Winners and Commended

By Rachel Letham

Celebrating the winners from the 39th Annual The Marketing Society Awards with inspiring stories and many examples of marketing excellence

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Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

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Latest Think Pieces

Photo by Roman Biernacki: source: pexels.com

Why clients need to stop being secretive

A think piece on how brands should openly share how their social impact boosts business and drives change.

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Board Member Interview with Craig Borthwick

An interview from our new UAE board member, Craig Borthwick, Partner at LIGHTBLUE.

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How to Thrive as a Marketing Leader in 2024

By Rachel Letham

In this article we will explore the key strategies and mindsets that will enable marketing leaders to thrive in the face of adversity.

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Case studies

2018 commended, Girlguiding, not for profit - case study

There were over 70,000 girls on the waiting list to join Girlguiding, who were missing out because there weren’t enough volunteers.

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2018 commended, HSBC, B2B - case study

The Belt and Road Initiative (BRI) is possibly the greatest business opportunity of the 21st century

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2018 commended, Hostelworld, branded content - case study

As the only hostel specialist, Hostelworld needed to sell this form of accommodation to young travellers.

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Podcasts

AT&T's Zach Doty on the Pi-Shaped Talent that Gets…

Podcast

People development theories often use the idea of T-shaped talent to show that those who specialise in one area become successful contributors to their...

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Gen Z - The largest generation in history... conscious and…

Podcast

“Through marketing campaigns we can bring sustainability and growing smaller more sustainable brands to the front and drive capital away from big brands.”

Where...

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Why the Gaming Audience is a Great Target for Digital Marketers

Podcast

Meta's Tim Lion is Head of EMEA Gaming Marketing, Global Brand & Programs, Facebook Gaming - so he knows that gamers are a great target market for advertisers...

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