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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Where Creativity Meets Impact: Meta Announces Reels Awards for Southeast Asia

By Brynie McBurney

Meta Reel Impact Awards
The Meta Reels Impact Awards 2025 celebrate the most creative and impactful Reels campaigns across Southeast Asia and emerging markets. Open to brands, agencies, and creators, the awards recognise work that drives real business results through standout creativity.

Published on: 29 August 2025

Cassettes, Crimped Hair & High Scores: An 80s Spin on Customer Loyalty

By Simon Jamieson

80's retro arcades
At The 40th Annual The Marketing Society Awards night 1980s nostalgia was in the air and the brands that won big were those that created moments that made people feel seen, valued and a part of something bigger.

Published on: 29 August 2025

AI Search Revolution: A Marketer's Action Guide

By Cecilia (Chily) de la Viesca

AI search icons graphic design
AI Overview now appears in 33% of searches and while this presents challenges like reduced direct website traffic, it offers unprecedented opportunities for hyper-personalisation and direct brand recommendations.

Published on: 29 August 2025

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Case studies

2020 Brave Awards winner, Formula 1

Putting fans back at the heart of F1

f1
At a glance F1 looks impossibly slick and accomplished, yet at the heart the fans had gone missing.

Published on: 24 July 2020

2020 Brave Awards winner, LADbible Group

The illegal blood bank #bloodwithoutbias

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1 in 4 of us will depend on donated blood in order to stay alive. The UK needs 200,000 new blood donors each year. And yet millions of pints...

Published on: 24 July 2020

2020 Brave Awards winner, Stroke Association

A stroke of insight

stroke
In 2019, The Stroke Association set out to get onto the charity map with an awareness campaign, Rebuilding Lives. Overshadowed by emotive and well-funded causes such as cancer...

Published on: 24 July 2020

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Podcasts

In Conversation With: Allyson Stewart-Allen: Foreign Fails Part 3

Welcome to In Conversation With a new mini-series podcast from The Marketing Society. With Rachel Letham Head of Content and Communications, “in conversation...

https://podcasts.marketingsociety.com/episode/in-conversation-with-allyson-stewart-allen-foreign-fails-part-3 17:17 Fri, 27 Oct 2023 09:00:00 +0100

In Conversation With: Allyson Stewart-Allen: Foreign Fails Part 2

Welcome to In Conversation With a new mini-series podcast from The Marketing Society. With Rachel Letham Head of Content and Communications, “in conversation...

https://podcasts.marketingsociety.com/episode/in-conversation-with-allyson-stewart-allen-foreign-fails-part-2 19:03 Wed, 25 Oct 2023 09:00:00 +0100

Slow down to get better results from your design strategy

Slow design is the future of marketing, according to Rebecca McCowan, Design Lead at the Coca-Cola Company and our latest guest on the Shiny New Object Podcast...

https://podcasts.marketingsociety.com/episode/slow-down-to-get-better-results-from-your-design-strategy 26:51 Tue, 24 Oct 2023 09:55:00 +0100
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Videos

The Power of Collaboration, with Issam Kazim

... Lord Seb Coe, Ellie Norman and Guy Kinnings
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In this session CSM's Chairman, Lord Seb Coe, European Tour's Guy Kinnings, Dubai Tourism Group's Issam Kazim and F1's Ellie Norman discussed what opportunit

The Power of Collaboration, with Issam Kazim

Brand Resilience, with Landor's Global CSO, Thomas Ordahl

to

Landor's Global Chief Strategy officer, Thomas Ordahl who will share how brand strategy and design can help brands stay relevant, reinvent themselves and sta

Brand Resilience, with Landor's Global CSO, Thomas Ordahl

Under the Spotlight with Moet Hennessy's Paul Graham

A Marketing Society Scotland event
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Paul has previously worked for Versace and Burberry and prior to being brand-side, founded an agency that worked with clients such Umbro, Diesel, Skype and S

Under the Spotlight with Moet Hennessy's Paul Graham

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