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Diageo's ground breaking paper bottle trials

By Michelle Atkinson

Diageo launched 90% paper-based bottle trials in 2024 as a sustainable alternative to traditional beverage packaging. The results were overwhelmingly encouraging.

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The Marketing Society 2024 Awards Source Baz Seal

The 39th Marketing Society Awards Winners and Commended

By Rachel Letham

Celebrating the winners from the 39th Annual The Marketing Society Awards with inspiring stories and many examples of marketing excellence

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Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

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Latest Think Pieces

UAE Board Announcement

By Khaled Ismail

UAE, March 2024: The Marketing Society is excited to introduce four successful marketing professionals joining its board.

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Accelerating Progress

By Cristina Guida La Licata

Seasoned executive Cristina Guida La Licata, believes investing in women is pivotal for driving societal advancement and innovation.

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Board Member Interview with Ebru Tuygun

We are delighted to bring to you an interview from our new UAE board member Ebru Tuygun, Chairwoman, International Women Board of Directors.

What’s your...

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Case studies

2018 winner, Bodyform, GRAND PRIX/purpose driven/marketing comms…

When we launched our campaign #bloodnormal in October 2017, we knew we would get some hateful reactions. But you don’t break taboos without triggering visceral...

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2018 commended, Dominos, branded content - case study

New Year’s Day (NYD) is the most important day of the year for takeaways.

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2018 commended, BT Sport Business, B2B - case study

Pub landlords, our primary target audience were being forced to close their premises at a rate of 23 pubs a week.

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Podcasts

Generative AI and dynamic marketing

Podcast

Marketers who embrace generative AI as a tool for reducing "busy work", being more creative, and testing and perfecting their messaging have a lot to gain, says...

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Adidas, Man Utd and that £900million bet - Unofficial Partner

Podcast

Manchester United and Adidas are two of the sports worlds most iconic and valuable brands.

So the new £900million, 10 year deal, signed recently, has a...

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An audio revolution in digital marketing

Podcast

For digital marketers, audio isn't just a cheaper channel. The impact of audio in our lives is bigger than ever, according to Spotify's Head of Sales, UK &...

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Videos

Be The Hero, with Mekong Club's Matt Friedman

The aim of this global campaign, Be the Hero, is to engage, inspire and motivate ordinary people to accept some responsibility for this world and to do somet

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