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The Changemakers Conference 2025 Singapore

The Human Advantage: What AI Can’t Replicate

By Peter Dixon

Peter Dixon and Lawrence Liew The Marketing Society Singapore Conference
Speakers at The Changemakers Conference 2025 Singapore explained that AI's true value lies not in replacing human creativity but in amplifying it, and success depends on maintaining human-centered principles like empathy, meaning, and trust writes Prophet's Peter Dixon in his post event review.

It's time to put human connection right at the heart of marketing

The Changemakers Conference 2025 London and Singapore

By Michael Pring

The Marketing Society Singapore Conference 2025
A review of The Changemakers Conference 2025 in Singapore and London by Michael Pring. Two energising and uplifting events which revealed that marketing’s future lies in blending data-driven innovation with human connection, storytelling and purposeful brand creativity.

Member Interview with Natasha Vaughan Jeremy

Natasha Vaughan Jeremy
Member Interview with Natasha Vaughan Jeremy, CMO and Founder, The Luxe Narrative

Case studies

2020 Brave Awards winner, Formula 1

Putting fans back at the heart of F1

f1
At a glance F1 looks impossibly slick and accomplished, yet at the heart the fans had gone missing.

2020 Brave Awards winner, LADbible Group

The illegal blood bank #bloodwithoutbias

ff
1 in 4 of us will depend on donated blood in order to stay alive. The UK needs 200,000 new blood donors each year. And yet millions of pints...

2020 Brave Awards winner, Stroke Association

A stroke of insight

stroke
In 2019, The Stroke Association set out to get onto the charity map with an awareness campaign, Rebuilding Lives. Overshadowed by emotive and well-funded causes such as cancer...

Podcasts

Leading Conversations - Building a successful marketing Agency

In this first short series, The Lane Agency speaks to a number of senior leaders within the Marketing industry in Scotland, discussing a wide range of topics -...

https://podcasts.marketingsociety.com/episode/lane-agency-starting-a-marketing-agency 43:16 Fri, 27 Oct 2023 11:30:00 +0100

In Conversation With: Allyson Stewart-Allen: Foreign Fails Part 3

Welcome to In Conversation With a new mini-series podcast from The Marketing Society. With Rachel Letham Head of Content and Communications, “in conversation...

https://podcasts.marketingsociety.com/episode/in-conversation-with-allyson-stewart-allen-foreign-fails-part-3 17:17 Fri, 27 Oct 2023 09:00:00 +0100

In Conversation With: Allyson Stewart-Allen: Foreign Fails Part 2

Welcome to In Conversation With a new mini-series podcast from The Marketing Society. With Rachel Letham Head of Content and Communications, “in conversation...

https://podcasts.marketingsociety.com/episode/in-conversation-with-allyson-stewart-allen-foreign-fails-part-2 19:03 Wed, 25 Oct 2023 09:00:00 +0100

Videos

This year's Amplify Marketing Festival Ogilvy Lecture was given my Professor Mark Ritson, with an in

Amplify Marketing Festival 2020 | with Professor Mark Ritson and Rory Sutherland

Challenging times can often push us to achieve the best results.

INNOVATING THE CREATIVE PROCESS AT SPEED

Interview with Simon Watson, Head of Digital, Republic of Media