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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Why AI in Customer Experience May Be Happening in the Wrong Place

By Darius LaBelle

Alt text Interacting with the digital future
AI in CX should focus on adapting experiences to individuals in real time, not just automating content at scale, according to Darius LaBelle in this article.

Published on: 26 March 2026

Stop guessing. Start growing. What marketers can do now to unlock digital growth

By Osh Rice

Alt Text Unlocking digital growth through A/B testing
Digital growth stalls not because marketers lack ideas but because too many decisions are driven by opinion rather than evidence. Daydot's Osh Rice makes the case for experimentation as a risk management tool rather than a tactical nicety in this think piece.

Published on: 26 March 2026

What Nobody Tells You About Building a Remarkable Career

By Ritchie Mehta

Career growth to new heights
Ritchie Mehta and co-author Mark Evans draw on five years of research with 200+ global leaders to argue that career success in the age of AI requires a purposeful, adaptable approach they call the "conscious climb."

Published on: 26 March 2026

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Case studies

2022 TMS Awards Winner, TFL

How TfL went from the poster child of COVID spreading to the heart of London’s recovery

TFL Awards entry
As the first lockdown kicked in, the prospect for TfL was, frankly, bleak. Not only was our revenue hit, but our services became the poster child for COVID.

Published on: 27 June 2022

2022 TMS Awards winner, TUI

TUI Marketing Team 2020-21 - From Surviving to Thriving

Source: TUI Awards entry
Contrary to what you might think, the busiest time in travel is January. Well it is if you’re in the business of selling holidays.

Published on: 27 June 2022

Leading The Personalisation Conversation

In partnership with Meta

Personalisation
MR PORTER's Sabah Naqushbandi, Costa Coffee's Becky Brock, Homeserve's Roisin Donnelly, Direct Line Group's Mark Evans and former Müller's Michael Inpong shared their wisdom, experiences and challenges round personalisation and privacy in a candid discussion. 

Published on: 21 March 2022

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Podcasts

In Conversation With: Allyson Stewart-Allen: Foreign Fails Part 1

Welcome to In Conversation With a new mini-series podcast from The Marketing Society. With Rachel Letham Head of Content and Communications, “in conversation...

https://podcasts.marketingsociety.com/episode/in-conversation-with-allyson-stewart-allen-foreign-fails-part-1 13:31 Mon, 23 Oct 2023 19:45:00 +0100

The FList 2023 - Creatives taking responsibility for people and planet

“There’s really no way you can say you don’t know this is a dangerous activity at this point”

Making a return to the podcast, we caught up with Duncan Meisel...

https://podcasts.marketingsociety.com/episode/the-flist-2023-creatives-taking-responsibility-for-people-and-planet 41:15 Fri, 20 Oct 2023 13:52:00 +0100

Behind the Awards | Christmas with Camelot

With the dust having settled on The Marketing Society Awards for 2023, in this podcast we are joined by Chris Dunne, Head of Marketing at Thinkbox and the team...

https://podcasts.marketingsociety.com/episode/behind-the-awards-camelot 34:36 Thu, 12 Oct 2023 17:28:00 +0100
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Videos

Standard Chartered Bank: bank from home and digital-first

sb

What is the specific digital case study that you would like to showcase to the world?

Standard Chartered Bank: bank from home and digital-first

Herbs'Oil: the Hawaiian spirit and being digital-first

h
Herbs’Oil: Initial Challenges and How Being Digital-First Has Helped During Times of Change

Herbs'Oil: the Hawaiian spirit and being digital-first

Brave Get Together 2020 - highlights from the day

bt
Pay to access all the day's sessions on demand, available until 1 December 2020

Brave Get Together 2020 - highlights from the day

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