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Latest Think Pieces

Q&A with Ruth Buscombe

Strategist for Formula 1

ruth buscombe
Ahead of her appearance at Digital Day Scotland on April 24, we caught up with Ruth Buscombe, Strategist at Formula 1.

Having your cake and eating it too

Insights into harnessing your Superpowers

By Mark Evans

Group of people in leadership coaching session
Leadership coach Mark Evans believes we are all prodigies of some sort; we just need to double down on our existing superpowers and re-frame our self-limiting beliefs. In this piece he explains that by focussing on what is available, natural, effortless and sustainable, and steering away from what is difficult, unnatural and exhausting to sustain we can have our cake and eat it too.

Q&A with Emily Ashby

Chief Digital Transformation Officer, VERITY RI

emily
We talk to Emily Ashby, Chief Digital Transformation Officer at VERITY RI

Case studies

2020 Brave Awards winner, Ovo Energy

Boost power - winter wallet

ovo
Boost is an energy provider focused on serving the needs of low-income families with Pay-As-You-Go (PAYG) meters.

2020 Brave Awards winner, Chelsea Football Club

chelsea
With over 100 million fans across social channels but with a stadium capacity of 42,000 our objective was simple - to create a 5th Stand for our global fans to get closer to the action...

2020 Brave Awards winner, Paddy Power

How a brand turned the tables on its own sector by saving fans' football shirts from betting sponsors

pp
Gambling addiction is a significant problem in the UK. Meanwhile, betting brands have become addicted to football sponsorship.

Podcasts

In Conversation With: Allyson Stewart-Allen: Foreign Fails Part 1

Welcome to In Conversation With a new mini-series podcast from The Marketing Society. With Rachel Letham Head of Content and Communications, “in conversation...

https://podcasts.marketingsociety.com/episode/in-conversation-with-allyson-stewart-allen-foreign-fails-part-1 13:31 Mon, 23 Oct 2023 19:45:00 +0100

The FList 2023 - Creatives taking responsibility for people and planet

“There’s really no way you can say you don’t know this is a dangerous activity at this point”

Making a return to the podcast, we caught up with Duncan Meisel...

https://podcasts.marketingsociety.com/episode/the-flist-2023-creatives-taking-responsibility-for-people-and-planet 41:15 Fri, 20 Oct 2023 13:52:00 +0100

Behind the Awards | Christmas with Camelot

With the dust having settled on The Marketing Society Awards for 2023, in this podcast we are joined by Chris Dunne, Head of Marketing at Thinkbox and the team...

https://podcasts.marketingsociety.com/episode/behind-the-awards-camelot 34:36 Thu, 12 Oct 2023 17:28:00 +0100

Videos

Gina Miller: What are you prepared to do for your beliefs?

Internationally acclaimed pianist, composer and expert consultant Orit Wolf invites us into her studio for lessons on improvisation, creativity and stand-out

Keep Calm and Innovate, with pianist and composer Orit Wolf

Diversity is not a problem to be rectified, rather, it’s “the solution” — and one that’s good for business.

WPP’s Karen Blackett OBE on the connection between consumer trust and diversity