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Latest Think Pieces
Energising Leadership
AI for Humanity
In celebration of books: World Book Day
Case studies
2018 commended, Bayer Aspirin, best outside UK - case study
In the US, somebody suffers a heart attack every 42 seconds
2018 winner, Skittles, bravest brand - case study
This paper is about breaking conventions. The conventions of the agency model, the conventions of branding
2018 winner, Scottish Government, not for profit - case study
When did you last think about your own death? Or what will happen to your body after you go?
Podcasts
Can Marketing Save the Planet - Ep: 62 The Green Guides -…
“Building a culture of trust around green claims is the most important thing marketers, business and brands should be doing, using advertising self- regulation...
Doing the common uncommonly well with Bausch + Lomb's…
In the latest episode of the Shiny New Object podcast, Tatyana Jones, Director of Consumer Marketing at Bausch + Lomb, delves into the power of simplicity in...
Uncover the power of a good marketing strategy brief
In the newest Shiny New Object podcast episode, we’re speaking to Jen Tanner, Accenture’s Marketing Director. She’s picked the marketing strategy brief as her...
Videos
Keep Calm and Get Inspired with Jaz Ampaw-Farr
We’re delighted to bring you the second in our new webinar series, ‘Keep Calm and…’ which each week, will reveal how to approach and embrace our new normal w
PHD MENA and Arla Foods podcast
As part of a partnership between The Marketing Society and PHD MENA we bring you this special podcas