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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

The Trust Challenge: The Foundation of Successful B2B Marketing

By Kate Mackie

Kate Mackie The Marketing Society Member
Kate Mackie, Partner Brand, Marketing & Communications at EY explains why trust plays an even more significant role in B2B marketing.

Published on: 28 August 2025

The Fellows Fundamentals: Launching a New Brand

By Charles Vallance

The Fellows Fundamentals header Charles Vallance
As part of the The Fellows Fundamentals series on the building blocks of modern marketing Charles Vallance gives a step by step pathway to launching a new brand.

Published on: 28 August 2025

The Fellows Fundamentals: Global Marketing

Lessons learnt on the world’s stage

By Raoul Pinnell

The Fellows Fundamentals header with Raoul Pinnell
As part of The Fellows Fundamentals series Raoul Pinnell breaks down global marketing - what works, what doesn't and what best practice looks like.

Published on: 28 August 2025

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Case studies

2020 Brave Awards winner, Ovo Energy

Boost power - winter wallet

ovo
Boost is an energy provider focused on serving the needs of low-income families with Pay-As-You-Go (PAYG) meters.

Published on: 24 July 2020

2020 Brave Awards winner, Chelsea Football Club

chelsea
With over 100 million fans across social channels but with a stadium capacity of 42,000 our objective was simple - to create a 5th Stand for our global fans to get closer to the action...

Published on: 24 July 2020

2020 Brave Awards winner, Paddy Power

How a brand turned the tables on its own sector by saving fans' football shirts from betting sponsors

pp
Gambling addiction is a significant problem in the UK. Meanwhile, betting brands have become addicted to football sponsorship.

Published on: 24 July 2020

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Podcasts

In Conversation With: Allyson Stewart-Allen: Foreign Fails Part 1

Welcome to In Conversation With a new mini-series podcast from The Marketing Society. With Rachel Letham Head of Content and Communications, “in conversation...

https://podcasts.marketingsociety.com/episode/in-conversation-with-allyson-stewart-allen-foreign-fails-part-1 13:31 Mon, 23 Oct 2023 19:45:00 +0100

The FList 2023 - Creatives taking responsibility for people and planet

“There’s really no way you can say you don’t know this is a dangerous activity at this point”

Making a return to the podcast, we caught up with Duncan Meisel...

https://podcasts.marketingsociety.com/episode/the-flist-2023-creatives-taking-responsibility-for-people-and-planet 41:15 Fri, 20 Oct 2023 13:52:00 +0100

Behind the Awards | Christmas with Camelot

With the dust having settled on The Marketing Society Awards for 2023, in this podcast we are joined by Chris Dunne, Head of Marketing at Thinkbox and the team...

https://podcasts.marketingsociety.com/episode/behind-the-awards-camelot 34:36 Thu, 12 Oct 2023 17:28:00 +0100
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Videos

Leadership Lessons from Marvin and Mandela

By Scott Morrison, founder of the Boom!
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Scott has a unique set of experiences working in, on or on the Board of some of the world’s most recognised brands including Saatchi and Saatchi, Wiede

Leadership Lessons from Marvin and Mandela

The message matters — with Wunderman Thompson's Jo Wallace

jo

In recent times I've won a plethora of awards, including a gold Cannes Lion, been listed as a Campaign & Creative Equals’ Future Female Leader, The

The message matters — with Wunderman Thompson's Jo Wallace

Gina Miller: What are you prepared to do for your beliefs?

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Gina Miller: What are you prepared to do for your beliefs?

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