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Diageo's ground breaking paper bottle trials

By Michelle Atkinson

Diageo launched 90% paper-based bottle trials in 2024 as a sustainable alternative to traditional beverage packaging. The results were overwhelmingly encouraging.

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The Marketing Society 2024 Awards Source Baz Seal

The 39th Marketing Society Awards Winners and Commended

By Rachel Letham

Celebrating the winners from the 39th Annual The Marketing Society Awards with inspiring stories and many examples of marketing excellence

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Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

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Latest Think Pieces

AI for Humanity

By Jeanne Lim

Jeanne advocates for humans to cultivate kindness and wisdom so that we can guide the development of AI systems to scale and amplify positive human values

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In celebration of books: World Book Day

By Rachel Letham

Celebrating the joy, knowledge and wisdom a great book can bring; marketing, business and growth mindset books that have inspired and informed our community

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Insights from our Esteemed Judges

Top marketing leaders share their perspectives on the importance of awards, tips for crafting compelling entries, and their criteria as judges.

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Case studies

2018 winner, Beano, brand revitalisation - case study

This paper tells how a much-loved children’s comic transformed itself from a dormant heritage brand into a contemporary entertainment brand for a whole new...

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2018 winner, KFC, Finance Director's Prize - case study

KFC’s Dirty Louisiana burger was an indulgent beast.

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2018 commended, O2, brand extension - case study

This is the story of how a proposition and communcation idea born of a simple, untapped insight

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Podcasts

Doing the common uncommonly well with Bausch + Lomb's…

Podcast

In the latest episode of the Shiny New Object podcast, Tatyana Jones, Director of Consumer Marketing at Bausch + Lomb, delves into the power of simplicity in...

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Uncover the power of a good marketing strategy brief

Podcast

In the newest Shiny New Object podcast episode, we’re speaking to Jen Tanner, Accenture’s Marketing Director. She’s picked the marketing strategy brief as her...

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Can Marketing Save the Planet - Ep 61: Offsetting? A contribution…

Podcast

How do you get a return on your investment for your business, AND at the same time deliver a return on investment for the planet, ensuring everyone benefits?

In...

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