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The Fellows Fundamentals: It takes a whole brand experience to earn customers’ decisions

By Charlie Dawson and Anna Miley

 The Fellows Fundamentals header with Charlie Dawson and Anna Miley
As part of The Fellows Fundamentals series Charlie Dawson and Anna Miley breaks down the brand experience - what it means and how to achieve it to it's fullest extent.

Member Interview with Ifeoma Jibunoh

Image created by The Marketing Society
Member Interview with Ifeoma Jibunoh, Chief Marketing Officer, S.V.P, Cassava Technologies

Member Interview with Ali Oliver

Image created by The Marketing Society
Member Interview with Ali Oliver, Co-Founder, Shaka Social

Case studies

2020 Brave Awards winner, Nationwide

The team that took on the savings crisis

bank
11 million people have less than £100 in savings. That’s a worryingly large amount of people who would struggle to cope financially if they received an unexpected bill.

2020 Brave Awards winner, Guinness Clear

Why Guinness dared to tell everyone to drink water when we reclaimed the Six Nations Sponsorship

guinness
Guinness Clear is the template for brave, responsible marketing. It’s the story of how, during our biggest sales moment of the year and first year of Six Nations sponsorship...

2019 Brave Awards commended, HSBC

Brand Revitalisation sponsored by Accenture

hsbc

This is the story of how HSBC made its international brand heritage relevant to the UK again – at a time when the country had decided to close itself off from...

Podcasts

Sustainability Squad Podcast - Marketing 4 Good

Hosted out of the UAE, the sustainability squad was created to bring together a group of members to help drive change around ESG and help curate high-quality...

https://podcasts.marketingsociety.com/episode/sustainability-squad-podcast-marketing-4-good 36:11 Fri, 06 Oct 2023 09:00:00 +0100

Videos

Internationally acclaimed pianist, composer and expert consultant Orit Wolf invites us into her studio for lessons on improvisation, creativity and stand-out

Keep Calm and Innovate, with pianist and composer Orit Wolf

Diversity is not a problem to be rectified, rather, it’s “the solution” — and one that’s good for business.

WPP’s Karen Blackett OBE on the connection between consumer trust and diversity

Filmed at The Marketing Society London Bravest Conference 2019

DJ China L'One on supporting female talent and being invited to 10 Downing Street