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Diageo's ground breaking paper bottle trials

By Michelle Atkinson

Diageo launched 90% paper-based bottle trials in 2024 as a sustainable alternative to traditional beverage packaging. The results were overwhelmingly encouraging.

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The Marketing Society 2024 Awards Source Baz Seal

The 39th Marketing Society Awards Winners and Commended

By Rachel Letham

Celebrating the winners from the 39th Annual The Marketing Society Awards with inspiring stories and many examples of marketing excellence

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Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

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Latest Think Pieces

Invest in women: Accelerate progress

the importance of investing in women and girls to accelerate progress towards gender equality, featuring perspectives from various leaders across industries

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Responsible advertising can drive better business results

By Marc Zander

From our OnesToWatch programme a spotlight on responsible advertising

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A rich conversation

By Piers Newson-Smith

Piers Newson-Smith reflects on The Marketing Leaders programme and the chance to reconnect at the recent 20th anniversary event

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Case studies

2018 commended, Direct Line, customer insight - case study

As one of Britain’s largest car insurers, Direct Line believes it has a responsibility not just to its customers, but to wider society.

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2018 commended, Direct Line, brand revitalisation - case study

Searching for insurance is a bore. You don’t care who the provider is – they’re all the same, aren’t they?

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2018 winner, Toyota, global brand marketing - case study

It’s 2017 and, across Europe, Toyota’s hybrid moment has surely come.

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Podcasts

Can Marketing Save the Planet - Ep 60: – Collaboration, Community…

Podcast

“If you ever think you are too small to influence change on a global scale, just look at what Wales are doing.”

We were intrigued and excited to have the...

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Boost AI effectiveness in marketing thanks to curation, with…

Podcast

AI-driven marketing may save you time, but does it benefit your creative output? Mars Petcare Performance Marketing Manager, Jeric Griffin, shares how...

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Unofficial Partner - The Big Idea: 2023 Cannes Lions for Sport…

Podcast

The Big Idea is Unofficial Partner series on creativity in sports marketing with regular co-host Simon Moore, award winning Consulting Creative Director.

Our...

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Videos

Why marketing needs to create and lead a brave culture |…

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Leonie Valentine, Sean Seah and Edward Bell share their digital…

Google's Leonie Valentine, HSBC's Sean Seah and Cathay Pacific's Edward Bell share their top tips on adopting digital transformation at Google's offices in H

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