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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Forget the stereotypes. Gen Z are your shortcut to influencing the whole nation

Leo's Pop Pulse 2025
Leo UK's latest PopPulse report looks at the influence of Gen Z and reveals rather than being fragile snowflakes they're the ones providing practical, everyday advice across households helping older generations navigate technology, finances, and modern life.

Published on: 2 December 2025

A Day I Never Compromise: Leadership Lessons from the Global Conference

Changemakers Challenge, London 2025

By Abigail Dixon

Sharry Cramond on stage at The Marketing Society Global Conference
Abigail Dixon explains why the Changemakers Conference is a day she never compromises on, ringfencing it because it offers something rare: a day of inspiration, reflection, and clarity about what she can do and what she should do next. Let's see if this year's delivered.

Published on: 27 November 2025

The Trust Factor: Why Building Trust Matters More Than Ever

By Marketreach

Marketreach trust factor
A new report Marketreach, The Trust Factor, examines the role of trust in business revealing how it is constructed, how it works commercially and most importantly how it can be built, kept and measured.

Published on: 27 November 2025

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Case studies

2019 Brave Awards commended, The Plastic Oceans

Insight sponsored by MRS and Not For Profit

trash

There is a danger lurking in our oceans. Lingering out at sea, just beyond our periphery. A danger which poses a threat to our wildlife, our ecosystems, our way...

Published on: 25 June 2019

2019 Brave Awards commended, The Truth Project

Insight sponsored by MRS

truth

This paper shows how our work for The Truth Project offered Child Sexual Abuse (CSA) survivors the chance to be heard, some for the first time.

Our story is...

Published on: 18 June 2019

2019 Brave Awards Most Inspirational Story, Tesco

Enhancing The Customer Experience

ddd

This entry will tell you the story of Laura Rutherford and her son Brody and how, with a little help from Tesco, we found a way to genuinely help our customers...

Published on: 13 June 2019

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Podcasts

Sustainability Squad Podcast - Marketing 4 Good

Hosted out of the UAE, the sustainability squad was created to bring together a group of members to help drive change around ESG and help curate high-quality...

https://podcasts.marketingsociety.com/episode/sustainability-squad-podcast-marketing-4-good 36:11 Fri, 06 Oct 2023 09:00:00 +0100
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Videos

A Global Conversation: Evolving the role of the CMO

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This month’s Global conversation looked at how the role of the CMO has evolved, the challenges we face in the future (budgets, teams, advertising ethics), as

A Global Conversation: Evolving the role of the CMO

Impact of the postponement of 2020 Olympics

aiofe

We explored the impact of the postponement of the Olympics on governing bodies, athletes, sponsors and broadcasters.

Impact of the postponement of 2020 Olympics

A look to the future with Snap inc.

asmaa
With the impact of COVID-19 starting to be understood worldwide, we partnered up with our friends at Snap Inc. for a frank conversation on the future of marketing.

A look to the future with Snap inc.

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