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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

A Different Question: Rethinking Trust For A New Era

By Michael Bayler

Robot reading a newspaper
Authentitas' Michael Bayler on why trust is no longer a communications problem. In an age of disinformation and AI-generated reality, what audiences need isn't reassurance, it's proof.

Published on: 23 March 2026

Media Planning Under The Spotlight: Challenging Trends in an Uncomfortable Conversation

By James Smyllie

Media Plans event The Marketing Society Singapore
A review of the recent Uncomfortable Conversations event which debated the notion that all media plans now look the same which concluded that with measurement bias towards digital, commercial incentives and declining full-channel planning expertise, unless we challenge this system, effectiveness will continue to suffer.

Published on: 23 March 2026

Member Interview with Anam Amin

Anam Amin
Member Interview with Anam Amin, Head of Marketing

Published on: 18 March 2026

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Case studies

2021 TMS Awards commended, Tesco

A commitment to serve all of Britain's shoppers

tesco
Despite significant gains due to their recommitment to helpfulness, in 2018 Tesco were still trailing behind both their target and competitors when it came to trust.

Published on: 5 August 2021

2021 TMS Awards winner, Transport for London

Covid response campaign

tfl
London, and transport in London, are unique, with a unique set of challenges. The city is big, diverse, opinionated and wilful.

Published on: 4 August 2021

2021 TMS Awards commended, Graham's The Family Dairy

Grahams
We lead from the from the front and live our brand values of farming, family, heritage, provenance and quality, with family at the heart of our marketing strategy.

Published on: 4 August 2021

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Podcasts

THINK EQUAL podcast: Leanne Foy meets Mary Godbeer

This month, THINK EQUAL Project Director, Leanne Foy meets Mary Godbeer, Senior Corporate Communications & PR Manager at International Cricket Council.

What...

https://podcasts.marketingsociety.com/episode/think-equal-podcast-leanne-foy-meets-mary-godbeer 28:28 Mon, 02 Oct 2023 09:30:00 +0100

The Whole Marketer Ep106 - Strategic Thinking with guest Zoe Scaman

Episode #106. The technical skill explored in this episode is strategic thinking - a fundamental skill for marketers to gain clarity on long-term choices and...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep106-strategic-thinking-with-guest-zoe-scaman 39:09 Tue, 26 Sep 2023 07:00:00 +0100

Boosting Q4 & beyond creative effectiveness

On this one-off episode of the Shiny New Object podcast, Tom Ollerton interviews Automated Creative's Amy Wright (Global Head of Creative Strategy) and Dan...

https://podcasts.marketingsociety.com/episode/boosting-q4-beyond-creative-effectiveness 18:38 Mon, 25 Sep 2023 12:37:00 +0100
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Videos

The Last Glaciers

craig

From the Director of award-winning environmental documentary, A Plastic Ocean, join us for a behind-the-scenes look at its anticipated follow-up, The Last Gl

The Last Glaciers

Under the Spotlight, with Netflix's former CMO, Jaclyn Lee-Joe

jl

Jaclyn discussed innovation and embracing change throughout your leadership journey, revealing how she's lived her life by the ‘omne trium perfectum’ rule —

Under the Spotlight, with Netflix's former CMO, Jaclyn Lee-Joe

Impact of Covid-19 on consumer attitudes to digital payments, with Blackhawk Network

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In this Society webinar, Blackhawk Network discussed the rise of payment solutions, examining how digital payments have been used and what changes in behavio

Impact of Covid-19 on consumer attitudes to digital payments, with Blackhawk Network

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