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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Marketers need to build brand trust to deliver growth

Trust or bust from Marketreach

Marketreach for The Marketing Society
Is your brand investing in trust as a business asset? Check out this new blog by Marketreach which reveals steps to strengthen trust in today’s challenging landscape

Published on: 21 March 2025

The Power of International Creativity

Why Global Ideas Drive Brand Growth

By Diego Chicharro

Publicis Approved Image
Diego Chicharro, Head of Effectiveness at Publicis London, explores how the latest marketing evidence applies to the long-standing global vs. local advertising debate and shares his perspectives on keeping the conversation alive.

Published on: 20 March 2025

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Case studies

2019 Brave Awards commended, The Plastic Oceans

Insight sponsored by MRS and Not For Profit

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There is a danger lurking in our oceans. Lingering out at sea, just beyond our periphery. A danger which poses a threat to our wildlife, our ecosystems, our way...

Published on: 25 June 2019

2019 Brave Awards commended, The Truth Project

Insight sponsored by MRS

truth

This paper shows how our work for The Truth Project offered Child Sexual Abuse (CSA) survivors the chance to be heard, some for the first time.

Our story is...

Published on: 18 June 2019

2019 Brave Awards Most Inspirational Story, Tesco

Enhancing The Customer Experience

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This entry will tell you the story of Laura Rutherford and her son Brody and how, with a little help from Tesco, we found a way to genuinely help our customers...

Published on: 13 June 2019

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Podcasts

What neuroscience can teach marketers for creative effectiveness

On the latest episode of the Shiny New Object Podcast, Sorin Patilinet, Senior Director for Marketing Effectiveness at Mars, shares how he's been using neuro...

https://podcasts.marketingsociety.com/episode/what-neuroscience-can-teach-marketers-for-creative-effectiveness 25:51 Tue, 03 Oct 2023 11:37:00 +0100

The Buy Side - KP Snacks - UNOFFICIAL PARTNER

The Buy Side is an Unofficial Partner series of conversations about sport and sponsorship with brand marketers. 

Our guest is Kevin McNair, Marketing Director...

https://podcasts.marketingsociety.com/episode/the-buy-side-kp-snacks-unofficial-partner 57:36 Tue, 03 Oct 2023 09:30:00 +0100
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Videos

Inspiring Minds: Crisis Management, with RBS, Stripe and Charlotte Street

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How to prepare a plan of response? How fast will economic recovery be?

Inspiring Minds: Crisis Management, with RBS, Stripe and Charlotte Street

5G: a revolution, with Verizon Media RYOT Studio's Mark Melling

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5G is being hailed as the next big thing, yet the technology is still largely misunderstood.

5G: a revolution, with Verizon Media RYOT Studio's Mark Melling

Moving at the speed of crisis

with Armored Things Julie Johnson and Ro's Rob Schutz
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Fast-moving crises such as the current global pandemic require businesses to be agile and pivot like

Moving at the speed of crisis

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