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Diageo's ground breaking paper bottle trials

By Michelle Atkinson

Diageo launched 90% paper-based bottle trials in 2024 as a sustainable alternative to traditional beverage packaging. The results were overwhelmingly encouraging.

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The Marketing Society 2024 Awards Source Baz Seal

The 39th Marketing Society Awards Winners and Commended

By Rachel Letham

Celebrating the winners from the 39th Annual The Marketing Society Awards with inspiring stories and many examples of marketing excellence

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Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

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Latest Think Pieces

In a year of volatility

By Priyanka Nath

It’s tempting to swirl or get paralyzed by volatility if you’re a marketer in 2024. But we have a valuable opportunity to hit reset.

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The Untapped Power of Employee Advocacy

By Garima Mamgain

Elongated sales cycles, expanding buying committees, and the constant battle against the status quo, B2B marketers face a myriad of challenges.

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Future Leaders event review | Scotland

Emma Graham, Marketing Manager at ICAS, shares her key takeaways from Future Leaders with Richard Simpson.

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Case studies

2018 winner, Suzuki, branded content - case study

Suzuki cars operates in an extremely competitive market.

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2018 winner, Senet, customer insight - case study

How do you talk to people who don’t want to hear from you? At precisely the moment when they least want your message?

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2018 winner, National Safety Council, brand activation - case…

In 2016, the National Safety Council (NSC) had almost no awareness in the US.

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Podcasts

Employing creative thinking to increase marketing effectiveness

Podcast

Epsilon's Performance Marketing Manager, Svetla Pavlova, shares her shiny new object on this latest podcast episode: fostering creative thinking. Being creative...

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Playing the long game in B2B marketing with TÜV SÜD's…

Podcast

Discover the secrets to thriving in B2B marketing with insights from Kristin Sinclair, Performance Marketing Manager at TÜV SÜD. Join the Shiny New Object...

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The Whole Marketer Ep103 - High stakes leadership with guest…

Podcast

Episode #103. This topic is both a leadership skill and area of personal understanding – it’s high stakes, high performance leadership.

High performing teams go...

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Videos

3 Great ads, chosen by Shaun Mcllrath

Shaun McIlrath is global chief creative officer of Iris worldwide.

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3 great ads, chosen by Micky Tudor

Micky was one of CHI & Partners very first creative hirings in 2002, and his career spans twenty years.

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Leo Burnett’s Chaka Sobhani on the link between dinosaurs and…

If diversity isn’t at the heart of your business as something to solve, “you’re a dinosaur, and you’ll become extinct very shortly,” says Chaka Sobhani, chief creative officer at Leo Burnett.

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