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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

The Repackaging Revolution: How Marketers Create Value From Thin Air

Insights from President Emeritus, Ogilvy Consulting Rory Sutherland’s session at The Changemakers UAE Conference 2025

By Rory Sutherland

Rory Sutherland joining The Marketing Society UAE Conference remotely
A review of Rory Sutherland's session at The Changemakers Conference 2025 UAE in which he argues that marketers must stop defining themselves by tactics and start demonstrating their strategic value by creating value through reframing problems, not just executing campaigns.

Published on: 25 November 2025

Fellows Interview with Suresh Raj

Suresh Raj
Fellows Interview with Suresh Raj, Chief Growth Officer, M+C Saatchi North America and Board Member of The Marketing Society New York.

Published on: 24 November 2025

The Changemakers Conference 2025 in The UAE

Museum of the Future, Dubai

The Marketing Society UAE Conference 2025
A roundup of The UAE Changemakers Conference 2025 which reveals how leaders can navigate current challenges by leveraging marketing thinking, mastering existing tools over chasing innovation and creating value through perception and authenticity.

Published on: 23 November 2025

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Case studies

2019 Brave Awards Winner, easyJet

Enhancing The Customer Experience

easyjet

In October 2018, easyJet launched Look&Book: the world’s first-ever photo-based flight search functionality.

Look&Book lets you book a flight simply by...

Published on: 6 June 2019

2019 Brave Awards commended, Toyota AYGO

Digital Marketing sponsored by Accenture

just

Toyota AYGO: Telling More Personal Campaign Stories On The Fly

This paper is about how hyper-personalisation and a creative use of media formats improved cut...

Published on: 31 May 2019

2019 Brave Awards Grand Prix Winner, Nationwide

Transforming Corporate Culture

hate

Nationwide’s commitment to diversity in its Voices campaign has defied category conventions and got people talking. When the talk of a vocal minority turned...

Published on: 31 May 2019

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Podcasts

The Whole Marketer Ep106 - Strategic Thinking with guest Zoe Scaman

Episode #106. The technical skill explored in this episode is strategic thinking - a fundamental skill for marketers to gain clarity on long-term choices and...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep106-strategic-thinking-with-guest-zoe-scaman 39:09 Tue, 26 Sep 2023 07:00:00 +0100

Boosting Q4 & beyond creative effectiveness

On this one-off episode of the Shiny New Object podcast, Tom Ollerton interviews Automated Creative's Amy Wright (Global Head of Creative Strategy) and Dan...

https://podcasts.marketingsociety.com/episode/boosting-q4-beyond-creative-effectiveness 18:38 Mon, 25 Sep 2023 12:37:00 +0100
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Videos

A Global Conversation: Part Three

global

A Global Conversation: Part Three

A Transformative Economy: Rebound, Recovery or Recuperation

2

In this pivotal moment for brand history, what will your next chapter be?

A Transformative Economy: Rebound, Recovery or Recuperation

The Power of Choice with Blackhawk Network

i

Everyone talks about customer engagement.

The Power of Choice with Blackhawk Network

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