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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Entertainment as potential remedy to attention deficit in advertising

Offering high-attention experiences that combine with strong positive emotions.

By Rohan Lightfoot

Source Pexels Credit Pixabay
Iciri Rai offers advice for brands new to entertainment partnerships on how major brands are using entertainment to create high-attention....

Published on: 8 November 2024

Typhoo Tea on repositioning themselves end to end as a purpose lead brand

By Ruth Fittock

Ruth Fittock Power of Entrepreneurial thinking for brands
Read how Typhoo Tea are repositioning themselves end to end as a purpose lead brand

Published on: 8 November 2024

The power of a north star - with Bold Bean Co.

By Ruth Fittock

Ruth Fittock Power of Entrepreneurial thinking for brands

Bold Bean Co. is one of the most exciting brands in food & drink right now, having gone from idea to national distribution in a few short years, via an...

Published on: 8 November 2024

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Case studies

2019 Brave Awards commended, Ecover

Brand Communication B2C

ecover

Pay for your meal with a piece of plastic waste. This was the challenge Ecover set consumers, media, influencers and retailers at its Rubbish Café experience.

...

Published on: 28 May 2019

2019 Brave Awards commended, BrewDog

Brand Communication B2C

brew

The world is full of sensible brands doing sensible things. That’s why so much advertising is essentially wallpaper. Nobody sees it and nobody talks about it...

Published on: 28 May 2019

2019 Brave Awards Winner, Toyota AYGO

Brand Communication B2C

aygo

This is the story of how Toyota took a deep breath and handed over control of the Toyota AYGO campaign to four drag
queens and as a result achieved two of the...

Published on: 28 May 2019

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Podcasts

The magnificent 7 power skills you need to win with AI: Episode 3

This podcast discusses the skills and capabilities that strategists, marketers, and insight professionals will need to develop to stay relevant as AI becomes...

https://podcasts.marketingsociety.com/episode/the-magnificent-7-power-skills-you-need-to-win-with-ai-episode-3 09:39 Fri, 22 Sep 2023 12:00:00 +0100
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Videos

Has covid-19 impacted the climate change movement?

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With almost half of the world’s population under some form of lockdown, consumer habits have dramatically changed and the global economy is

Has covid-19 impacted the climate change movement?

Keep Calm and Pause with Rob Poynton

rob

How do we make sense of the pause that we find ourselves in?

Keep Calm and Pause with Rob Poynton

Optimising Your Profile with LinkedIn's Victoria Taylor

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In this virtual workshop Margaret Molloy, our New York chair and Siegel+Gale's Global CMO, was joine

Optimising Your Profile with LinkedIn's Victoria Taylor

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