Content Hub

Featured

Diageo's ground breaking paper bottle trials

By Michelle Atkinson

Diageo launched 90% paper-based bottle trials in 2024 as a sustainable alternative to traditional beverage packaging. The results were overwhelmingly encouraging.

Read

All blogs

The Marketing Society 2024 Awards Source Baz Seal

The 39th Marketing Society Awards Winners and Commended

By Rachel Letham

Celebrating the winners from the 39th Annual The Marketing Society Awards with inspiring stories and many examples of marketing excellence

Read

All blogs

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Read

All blogs

Latest Think Pieces

Why First-Party-Data is Your Key to the Future of Loyalty

By Belinda Clark

The importance of data-driven insights for brands to adapt to consumers' evolving situations and foster more meaningful customer relationships.

Read

All blogs

Board Member Interview with Emma Cantwell

Member Interview with Emma Cantwell, Director of Marketing and Communications, Mohamed bin Zayed University of Artificial Intelligence.

Read

All blogs

Rallying Communities

By Michelle Koh

Debunking three common myths that brands have about community

Read

All blogs

Case studies

2018 winner, TfL, partnering for good - case study

The issue of sexual harassment has exploded into the world’s consciousness in the light of the Harvey Weinstein allegations.

Read

All blogs

2018 winner, McDonald's, long term excellence - case study

Beaks and feet in McNuggets.
Deformed cows in burgers.
Plastic eggs in the McMuffin.

Read

All blogs

2018 winner, Karma Group - selling on a shoestring - case study

Karma Group is a privately owned company operating 29 luxury resorts across 4 continents

Read

All blogs

Podcasts

Behind the Awards | You Can Taste When It’s Waitrose

Podcast

In 2022, Waitrose won the award for Brand Communication at The Marketing Society’s 37th Annual Awards. In this episode, Simon Lewis, our Head of Membership is...

Listen

All podcasts

The Marketing Society | THINK EQUAL podcast - Leanne Foy meets…

Podcast

Our regular THINK EQUAL podcast shines a light on an inspiring female leader who is dedicated to levelling the marcomms playing field.

THINK EQUAL is the new...

Listen

All podcasts

Creative effectiveness through context and attention with the…

Podcast

Learn how to revolutionise your advertising strategy by keeping it simple and contextual. Paul Wright, Head of Uber Advertising, UK and Ireland, shares how Uber...

Listen

All podcasts