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Latest Think Pieces

Agility in Uncertainty: Strategic responses to the evolving trade landscape

By Ines Lam

Connections & Conversations From Macro to Market - Asia’s Economic Trends
Ines Lam from HSBC explains how global trade uncertainty from US tariffs is forcing businesses to reshape supply chains through reshoring and nearshoring strategies while prioritizing expense control.

Member Interview with Steve Johnstone

Image created by The Marketing Society
Member Interview with Steve Johnstone, Creative Director and Co-Founder, Alliance Creative

Member Interview with Jialin Chia

Image created by The Marketing Society
Member Interview with Jialin Chia, Senior Regional Marketing Manager (APAC and EME), Sirva

Case studies

2019 Brave Awards Winner, Syft

Scaling Up

syft

Since its founding in late 2015, Syft has sought to drive up standards for employers and jobseekers. As Uber has revolutionised how we travel and Deliveroo how...

2019 Brave Awards Winner, Ella's Kitchen

Relationship Marketing

ella

Management summary

This paper tells how baby food brand Ella’s Kitchen overcame a declining market full of ‘me too’ imitators, by shifting focus from retail to...

2019 Brave Awards commended, United Nations

Not For Profit

UN

In an age of growing grassroots activism, many people feel that action happens on the street, not behind the closed doors of the United Nations.

For a body set...

Podcasts

The magnificent 7 power skills you need to win with AI: Episode 2

This podcast discusses the skills and capabilities that strategists, marketers, and insight professionals will need to develop to stay relevant as AI becomes...

https://podcasts.marketingsociety.com/episode/the-magnificent-7-power-skills-you-need-to-win-with-ai-episode-2 10:18 Wed, 20 Sep 2023 15:00:00 +0100

In Conversation With: Syl Saller on NED and portfolio roles

In our latest "In Conversation with" series, Head of Content and Communications Rachel Letham speaks with the President of The Marketing Society and former...

https://podcasts.marketingsociety.com/episode/in-conversation-with-syl-saller-on-ned-and-portfolio-roles 06:59 Tue, 19 Sep 2023 11:24:00 +0100

Videos

How do we make sense of the pause that we find ourselves in?

Keep Calm and Pause with Rob Poynton

In this virtual workshop Margaret Molloy, our New York chair and Siegel+Gale's Global CMO, was joine

Optimising Your Profile with LinkedIn's Victoria Taylor

In this special session representatives from our global hubs discussed COVID-19's impact on the plan

Earth Day 2020: A Global Conversation