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Latest Think Pieces

The CMO’s Existential Choice

By David Billings

David Billings EPAM
CMOs chasing short-term automation with AI risk relegating their marketing departments to the past, orchestration as a new operating model is the way forward. Empathy Lab's David Billings explains.

From Links to Answers and SEO to GEO

By David Ketchum

Robot searching out targets
As AI agents replace search engines, David Ketchum explains that marketers must shift from keyword optimization to 'Share of Model'.

From Setback to Startup Success: The Humantra Journey

Learnings from the Changemakers Conference UAE 2025

The Marketing Society Global Conference Charlie Wright Humantra
Insights from Humantra's Charlie Wright's session at The Changemakers Conference UAE 2025 - a very open and honest account of the failures, learnings and sheer determination that led to his success.

Case studies

2019 Brave Awards Winner, Syft

Scaling Up

syft

Since its founding in late 2015, Syft has sought to drive up standards for employers and jobseekers. As Uber has revolutionised how we travel and Deliveroo how...

2019 Brave Awards Winner, Ella's Kitchen

Relationship Marketing

ella

Management summary

This paper tells how baby food brand Ella’s Kitchen overcame a declining market full of ‘me too’ imitators, by shifting focus from retail to...

2019 Brave Awards commended, United Nations

Not For Profit

UN

In an age of growing grassroots activism, many people feel that action happens on the street, not behind the closed doors of the United Nations.

For a body set...

Podcasts

The magnificent 7 power skills you need to win with AI: Episode 3

This podcast discusses the skills and capabilities that strategists, marketers, and insight professionals will need to develop to stay relevant as AI becomes...

https://podcasts.marketingsociety.com/episode/the-magnificent-7-power-skills-you-need-to-win-with-ai-episode-3 09:39 Fri, 22 Sep 2023 12:00:00 +0100

Videos

The Story of Plastic documentary takes a sweeping look at the man-made crisis of plastic pollution and the worldwide effect it has on the health of our plane

Story of Plastic

In this session CSM's Chairman, Lord Seb Coe, European Tour's Guy Kinnings, Dubai Tourism Group's Issam Kazim and F1's Ellie Norman discussed what opportunit

The Power of Collaboration, with Issam Kazim

Landor's Global Chief Strategy officer, Thomas Ordahl who will share how brand strategy and design can help brands stay relevant, reinvent themselves and sta

Brand Resilience, with Landor's Global CSO, Thomas Ordahl