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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

How Living Brands are Winning in Today’s Attention Economy

The Rise of Living Brands
In their latest piece of thought leadership, All About Brands explores the idea that the brands succeeding today are not static constructs or surface-level identities, but living, breathing beings – emotionally resonant, culturally attuned, and deeply human.

Published on: 4 August 2025

Member Interview with Pooja Sookur

Image created by The Marketing Society
Member Interview with Pooja Sookur, Managing Partner - Digital Strategy and Operations at Freedom

Published on: 31 July 2025

B2B Buying Behaviour is Changing: How to Engage Your Defensive Buying Groups

Boat on water with blue colour wash on it
B2B buying behaviour is changing, and fast. Today’s buying groups are more cautious, independent, and risk-averse than ever before, making the traditional, bottom-of-funnel marketing tactics less effective. A new article from INFUSE offers practical guidance to help marketers adapt to these shifts.

Published on: 29 July 2025

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Case studies

2019 Brave Awards Winner, Scottish Government and NHS

Not For Profit

ff
There are few health checks women hate more than the dreaded smear test.

Published on: 31 May 2019

2019 Brave Awards Winner, Tesco

Insight sponsored by MRS

tesco

Everyone knows that in retail, Christmas is the most important trading period of the year. Especially true if you’re the nation’s largest retailer – Tesco, with...

Published on: 30 May 2019

2019 Brave Awards commended, o2

Enhancing The Customer Experience

o2

For many years, consumers who wanted to get their hands on the latest tech were often locked into rigid contracts by the
industry.

2018 marks the year O2 took...

Published on: 30 May 2019

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Podcasts

Harnessing Generative AI in Marketing with Cautious Optimism

After an illustrious career at Procter & Gamble, Gerry D'Angelo has seen a lot of marketing innovation mistakes. From the way the industry handled the social...

https://podcasts.marketingsociety.com/episode/harnessing-generative-ai-in-marketing-with-cautious-optimism 21:42 Tue, 19 Sep 2023 10:15:00 +0100

The Whole Marketer Ep105 - Decision Science with guest Phil Barden

Episode #105. The technical topic in this episode is decision science and the role it plays in today’s consumer buying behaviour.

Decision Science combines the...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep105-decision-science-with-guest-phil-barden 37:04 Tue, 19 Sep 2023 07:00:00 +0100

The magnificent 7 power skills you need to win with AI: Episode 1

This podcast discusses the skills and capabilities that strategists, marketers, and insight professionals will need to develop to stay relevant as AI becomes...

https://podcasts.marketingsociety.com/episode/the-magnificent-7-power-skills-you-need-to-win-with-ai-episode-1 09:56 Mon, 18 Sep 2023 14:49:00 +0100
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Videos

Under the Spotlight webinar with Arla Foods and Microsoft

sue

Hear the unique perspectives of two leading marketers – Sue, Regional Category Director MYPC & B

Under the Spotlight webinar with Arla Foods and Microsoft

Be The Hero, with Mekong Club's Matt Friedman

mattf

The aim of this global campaign, Be the Hero, is to engage, inspire and motivate ordinary people to accept some responsibility for this world and to do somet

Be The Hero, with Mekong Club's Matt Friedman

London Braver Conference: Detective Superintendent Tor Garnett

tor

Co-founder of Police Now Tor Garnett joined the Met in 2008.

London Braver Conference: Detective Superintendent Tor Garnett

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