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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

If AI’s the baseline, what's your differentiator?

By Emma Gordon

Most marketing agencies have AI now, as well as every freelancer and every graduate. And that means AI capability is no longer impressive: it’s the bare minimum...

Learn Like a Lobster with The Marketing Society

By Helen Tupper

The Marketing Society Fellow Helen Tupper and Sarah Ellis hosted an evening with The Marketing Society in New York, to celebrate the launch of their new book Learn Like a Lobster.

The brand-performance divide is a leadership problem, here’s how to fix it

By Alicia Coghlan

In this piece, Alicia Coghlan argues that brand and performance marketing are complementary, not competing forces.

Case studies

2021 TMS Awards winner, Anusol

How bold use of insight unlocked record growth and social good

We saw an opportunity, as category leader, to be the first brand to normalise haemorrhoids.

2021 TMS Awards commended, The Ozone Project

Building the premium digital advertising platform of the future

Born from a historic and ground breaking collaboration between publisher rivals, our goal has been to build a premium digital advertising platform for the future - one based on trust and fairness.

2021 TMS Awards winner, Mermaids

Re-educating Google

The internet can be a dangerous place if you’re a transgender child. It’s filled with media outlets, articles and individuals who constantly have something negative to say about you.

Podcasts

Being Sustainable - A re-commerce revolution and personal journey rethinking consumption with Simon Garnett

“Being sustainable is a story of assumed negatives, but it’s actually a story of discovered positives.”

We were joined in this episode by Simon Garnett who has...

https://podcasts.marketingsociety.com/episode/being-sustainable-a-re-commerce-revolution-and-personal-journey-rethinking-consumption-with-simon-garnett 45:02 Thu, 07 Sep 2023 08:08:00 +0100

Branded podcasts and capturing a benevolent audience

Shaaf Tauqeer, easyJet's Audience and Martech Manager, shares the brand's plans for an upcoming in-flight podcast to build consumer loyalty and use their...

https://podcasts.marketingsociety.com/episode/branded-podcasts-and-capturing-a-benevolent-audience 23:22 Wed, 06 Sep 2023 12:56:00 +0100

THINK EQUAL podcast: Leanne Foy meets Mohammed Ismaeel Hameedaldin

This month, THINK EQUAL Project Director, Leanne Foy met Mohammed Ismaeel Hameedaldin, Founder at ToughLove Advisors and Chair of The Marketing Society, Dubai

... https://podcasts.marketingsociety.com/episode/think-equal-podcast-leanne-foy-meets-mohammed-ismaeel-hameedaldin 49:16 Wed, 30 Aug 2023 14:18:00 +0100