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Featured

Diageo's ground breaking paper bottle trials

By Michelle Atkinson

Diageo launched 90% paper-based bottle trials in 2024 as a sustainable alternative to traditional beverage packaging. The results were overwhelmingly encouraging.

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The Marketing Society 2024 Awards Source Baz Seal

The 39th Marketing Society Awards Winners and Commended

By Rachel Letham

Celebrating the winners from the 39th Annual The Marketing Society Awards with inspiring stories and many examples of marketing excellence

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Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

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Latest Think Pieces

Source and credit - Mark Evans (permission given)

Fellow Interview With Mark Evans

Fellow Interview with Mark Evans, Coach, Advisor, Trustee, NED.

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Advisory Board interview with Peter Griffiths

We chat to Peter, Senior Marketing Manager at Caledonian MacBrayne, ahead of him joining the 2024 Advisory Board.

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Future Leaders with Shona McCarthy

Patrick O'Brien, Marketing Executive at Vegware, reviews our Future Leaders event with Shona McCarthy.

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Case studies

Excellence Awards 2018: entry inspiration

Be inspired by the crème de la crème of marketing

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2017 winner, Knorr, global brand - case study

Millennials weren’t buying into ‘Big Food’.

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2017 winner: Hammerson Gift Cards, marketing on a shoestring -…

Nine of Hammerson’s ten UK shopping centres are united under one Gift Card scheme, which has been running since 2008.

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Podcasts

The Whole Marketer Ep98 - Confidence with guest Jennifer Spurr

Podcast

Episode #98. An area of personal understanding that also influences your soft and leadership skills, this episode’s focus is Confidence.

Have you ever been told...

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Can Marketing Save the Planet - Ep 58: ‘The Practicalities of…

Podcast

“Climate change isn’t a game that anybody wins – we either all win or we all lose and I’d much rather we all win”.

Where to start with an overview of this...

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Data Science, AI & the Future of Marketing

Podcast

GE Healthcare's Director of Omnichannel Strategy, Amit Thard, joins the Shiny New Object podcast for a second time to talk about the benefits that AI is already...

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