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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Heritage Chooses the Future

The Changemakers Conference 2025 Singapore

By Anna-Karin Birnik

The Marketing Society Singapore Conference
A review of The Changemakers Conference 2025 Singapore - a thought-provoking and inspirational afternoon featuring everything from AI to heritage brand reinvention with a bit of Rick Astley thrown in for good measure.

Published on: 23 November 2025

The Marketing Society Changemakers Conference 2025: New York

A review

The Marketing Society New York Conference
The Marketing Society Changemaker Conference 2025 New York featured speakers who answered the challenge to change – the trailblazers who turned adversity into opportunity and vision into impact covering Gen Z authenticity, creator partnerships and the evolving CMO role of the CMO.

Published on: 23 November 2025

AI Beyond Efficiency

Unlocking Growth, Creativity, and Cultural Impact for Brands

By Lars Maehler

Lars Maehler Hong Kong The Marketing Society Conference
Lars Maehler argues that marketers should move beyond using AI solely for cost-cutting efficiency and embrace it as a co-creator that amplifies human creativity to generate new revenue streams and transformative customer experiences.

Published on: 23 November 2025

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Case studies

2019 Brave Awards Winner, Mars

Digital Marketing sponsored by Accenture

m&Ms

In this paper, we explore the creative journey that led to the most successful social media campaign from Mars Inc. worldwide: M&M’s Mix.

M&M’s is an iconic...

Published on: 29 May 2019

2019 Brave Awards commended, Dominos

Creative use of Media sponsored by Accenture

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A year and a half ago we launched the new Domino’s brand platform, The Official Food of Everything. Being the bestplaced pizza brand and all, we would lay claim...

Published on: 29 May 2019

2019 Brave Awards commended, IBM

Business to Business sponsored by Gravity Global

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This is a story of turning a problem into an advantage. A number of high-pro le sporting events collided in the Summer of 2018 – the FIFA World Cup, Formula 1...

Published on: 28 May 2019

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Podcasts

The Whole Marketer Ep105 - Decision Science with guest Phil Barden

Episode #105. The technical topic in this episode is decision science and the role it plays in today’s consumer buying behaviour.

Decision Science combines the...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep105-decision-science-with-guest-phil-barden 37:04 Tue, 19 Sep 2023 07:00:00 +0100

The magnificent 7 power skills you need to win with AI: Episode 1

This podcast discusses the skills and capabilities that strategists, marketers, and insight professionals will need to develop to stay relevant as AI becomes...

https://podcasts.marketingsociety.com/episode/the-magnificent-7-power-skills-you-need-to-win-with-ai-episode-1 09:56 Mon, 18 Sep 2023 14:49:00 +0100

Servant leadership for marketing excellence

Saurabh Patel, Group Chief Marketing Officer at IHH Healthcare, believes in servant leadership to support successful teams. On the latest Shiny New Object...

https://podcasts.marketingsociety.com/episode/servant-leadership-for-marketing-excellence 20:49 Wed, 13 Sep 2023 11:39:00 +0100
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Videos

Gina Miller: What are you prepared to do for your beliefs?

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Gina Miller: What are you prepared to do for your beliefs?

Keep Calm and Innovate, with pianist and composer Orit Wolf

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Internationally acclaimed pianist, composer and expert consultant Orit Wolf invites us into her studio for lessons on improvisation, creativity and stand-out

Keep Calm and Innovate, with pianist and composer Orit Wolf

WPP’s Karen Blackett OBE on the connection between consumer trust and diversity

WPP’s Karen Blackett OBE on the connection between consumer trust and diversity
Diversity is not a problem to be rectified, rather, it’s “the solution” — and one that’s good for business.

WPP’s Karen Blackett OBE on the connection between consumer trust and diversity

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