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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Member Interview with Jessica Binns

Image supplied by jessica Binns
Member Interview with Jessica Binns, Consultant, Jessica Binns Consulting

Published on: 30 October 2024

Finding focus - turning sustainability investment into brand value

By Ruby Gurdon

Design Bridge for The Marketing Society
Don't dread sustainability initiatives as profit sappers, seen them as an opportunity to enhance the bottom line. The job at hand? Finding focus.

Published on: 29 October 2024

Abu Dhabi – Greening the world, one brand at a time

By Marwa Kaabour

Source Pexels Credit Diego F Parra
How Abu Dhabi's biggest brands are fully committed to sustainability and environmental protection contributing to the city’s on going environmental agenda.

Published on: 29 October 2024

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Case studies

2018 commended, Time to Change, marketing communications - case study

portrait

We’re facing an epidemic.

Published on: 15 June 2018

2018 commended, O2, employee engagement - case study

2018 commended, O2

At O2 we believe that doing good is good for business.

Published on: 15 June 2018

2018 commended, Monkey Shoulder, long term excellence - case study

2018 commended, Monkey Shoulder

Monkey Shoulder. Yes, it’s Blended Scotch Whisky. No, it’s not your run- of-the-mill dram.

Published on: 15 June 2018

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Podcasts

Branded podcasts and capturing a benevolent audience

Shaaf Tauqeer, easyJet's Audience and Martech Manager, shares the brand's plans for an upcoming in-flight podcast to build consumer loyalty and use their...

https://podcasts.marketingsociety.com/episode/branded-podcasts-and-capturing-a-benevolent-audience 23:22 Wed, 06 Sep 2023 12:56:00 +0100

THINK EQUAL podcast: Leanne Foy meets Mohammed Ismaeel Hameedaldin

This month, THINK EQUAL Project Director, Leanne Foy met Mohammed Ismaeel Hameedaldin, Founder at ToughLove Advisors and Chair of The Marketing Society, Dubai

... https://podcasts.marketingsociety.com/episode/think-equal-podcast-leanne-foy-meets-mohammed-ismaeel-hameedaldin 49:16 Wed, 30 Aug 2023 14:18:00 +0100

AT&T's Zach Doty on the Pi-Shaped Talent that Gets Results

People development theories often use the idea of T-shaped talent to show that those who specialise in one area become successful contributors to their...

https://podcasts.marketingsociety.com/episode/atts-zach-doty-on-the-pi-shaped-talent-that-gets-results 22:18 Tue, 29 Aug 2023 17:02:00 +0100
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Videos

Bravery of the entrepreneur | TechHub's Elizabeth Varley

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Bravery of the entrepreneur | TechHub's Elizabeth Varley

Why marketing needs to create and lead a brave culture | Tesco's John Allan CBE

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Why marketing needs to create and lead a brave culture | Tesco's John Allan CBE

Leonie Valentine, Sean Seah and Edward Bell share their digital transformation tips

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Google's Leonie Valentine, HSBC's Sean Seah and Cathay Pacific's Edward Bell share their top tips on adopting digital transformation at Google's offices in H

Leonie Valentine, Sean Seah and Edward Bell share their digital transformation tips

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