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Diageo's ground breaking paper bottle trials

By Michelle Atkinson

Diageo launched 90% paper-based bottle trials in 2024 as a sustainable alternative to traditional beverage packaging. The results were overwhelmingly encouraging.

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The Marketing Society 2024 Awards Source Baz Seal

The 39th Marketing Society Awards Winners and Commended

By Rachel Letham

Celebrating the winners from the 39th Annual The Marketing Society Awards with inspiring stories and many examples of marketing excellence

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Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

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Latest Think Pieces

Advisory Board interview with Lyndsay Snoddon

We caught up with Lyndsay Snoddon as she joins the Marketing Society Scotland Advisory Board in 2024.

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Member Interview with Cristina Guida La Licata

Member interview with Cristina Guida La Licata, Marketing Communications Professional & Motivational Speaker.

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Source and credit : Helen Tupper - permission given

Fellow Interview With Helen Tupper

Fellow interview with Helen Tupper, CEO Amazing If, author of The Squiggly Career, Squiggly Careers podcast host

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Case studies

2017 winner: Ikea, marketing communications - case study

At face value IKEA is a household name, popular within culture, and with a long record of creative marketing

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2017 highly commended: TSB, purpose driven - case study

‘Purpose’ is an idea whose time has come. It should come as no surpris

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2017 highly commended: Sainsbury's, marketing communicatons…

2016 marked the fourth year of Christmas is for Sharing for Sainsbury’s.

‘The Greatest Gift’ was our most integrated Christmas campaign ever, using a deeper...

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Podcasts

The Importance of Ethical Marketing with PayPal's Nina…

Podcast

Nina Ntatidou, Global Lead Management at PayPal, explores the significance of diverse backgrounds and skillsets in the marketing industry, as well as the...

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Why it makes financial sense to invest in diverse marketing - ft.…

Podcast

Companies that don't cater to underrepresented minority groups are leaving money on the table, according to Azeem Ahmad, Digital Marketing Lead at the ASSA...

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