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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Why Marketing Matters with Accenture Song

To mark 40 years of The Marketing Society Global Awards, Accenture Song captured insights from industry leaders in a powerful four-part video series exploring why marketing matters in today’s disruptive world.

Member Interview with Matthew Lambert

Member Interview with Matthew Lambert, Managing Partner, Growth at Dentsu Creative

Sky CEO Conversation: A Fireside Chat at Cannes

Our CEO Conversations event at Cannes 2025 featured Dana Strong CEO Sky. This piece brings you the key highlights of the event from Dana's fascinating leadership journey to her sage advice for aspiring leaders.

Case studies

2019 Brave Awards commended, IAG Cargo

Business to Business sponsored by Gravity Global

This is a true story of bravery.

It is a story of how, in the face of challenging market conditions, an ill-defined internal culture and a demotivated...

2019 Brave Awards shortlisted, WeAreFearless.

Bravest Team sponsored by Shell

In March 2015 inside a Café Nero in Fulham, Garry Dods shared his vision on a few A4 sheets of paper successfully converting his first fearless team member. And...

2019 Brave Awards Winner, Robinsons

Brand Revitalisation sponsored by Accenture

Since 2011, the squash category had been in long-term value decline, with 1.6M households leaving the category over the 7 years (-6%). The macro factors that...

Podcasts

Being Sustainable - A re-commerce revolution and personal journey rethinking consumption with Simon Garnett

“Being sustainable is a story of assumed negatives, but it’s actually a story of discovered positives.”

We were joined in this episode by Simon Garnett who has...

https://podcasts.marketingsociety.com/episode/being-sustainable-a-re-commerce-revolution-and-personal-journey-rethinking-consumption-with-simon-garnett 45:02 Thu, 07 Sep 2023 08:08:00 +0100

Branded podcasts and capturing a benevolent audience

Shaaf Tauqeer, easyJet's Audience and Martech Manager, shares the brand's plans for an upcoming in-flight podcast to build consumer loyalty and use their...

https://podcasts.marketingsociety.com/episode/branded-podcasts-and-capturing-a-benevolent-audience 23:22 Wed, 06 Sep 2023 12:56:00 +0100

THINK EQUAL podcast: Leanne Foy meets Mohammed Ismaeel Hameedaldin

This month, THINK EQUAL Project Director, Leanne Foy met Mohammed Ismaeel Hameedaldin, Founder at ToughLove Advisors and Chair of The Marketing Society, Dubai

... https://podcasts.marketingsociety.com/episode/think-equal-podcast-leanne-foy-meets-mohammed-ismaeel-hameedaldin 49:16 Wed, 30 Aug 2023 14:18:00 +0100

Videos

We conducted the world’s largest leadership study, in partnership with leadership expert Thomas Barta and Kantar.