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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

The Marketing Society Global Conference 2025

Challenge as Opportunity

By Rachel Letham

The Marketing Society Global Conference 2025
From new The Marketing Society President Dame Carolyn McCall's call for marketers to take their seat at the top table, to Zak Brown's McLaren turnaround story and Professor Green's raw and honest conversation about masculinity, the 2025 Changemakers Conference was a day of enrichment and enlightenment which proved that at its best marketing connects commercial realism with real human lives.

Published on: 18 November 2025

Member Interview with Kaavyanjali Prasad

Kaavyanjali Prasad
Member Interview with Kaavyanjali Prasad a Growth Marketing Expert

Published on: 18 November 2025

Friendfluence: How Peer-Led Marketing Is Winning Over Gen Z

By Amy Weisberg

Friends sitting on floor of bedroom looking at laptop
‘Friendfluence’ is the ultimate futureproofing tool. Peer-led marketing enables brands to keep pace. By building your strategy around people, not platforms, brands ensure their voice stays relevant, authentic and part of the conversation.

Published on: 18 November 2025

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Case studies

2019 Brave Awards commended, Ecover

Brand Communication B2C

ecover

Pay for your meal with a piece of plastic waste. This was the challenge Ecover set consumers, media, influencers and retailers at its Rubbish Café experience.

...

Published on: 28 May 2019

2019 Brave Awards commended, BrewDog

Brand Communication B2C

brew

The world is full of sensible brands doing sensible things. That’s why so much advertising is essentially wallpaper. Nobody sees it and nobody talks about it...

Published on: 28 May 2019

2019 Brave Awards Winner, Toyota AYGO

Brand Communication B2C

aygo

This is the story of how Toyota took a deep breath and handed over control of the Toyota AYGO campaign to four drag
queens and as a result achieved two of the...

Published on: 28 May 2019

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Podcasts

Branded podcasts and capturing a benevolent audience

Shaaf Tauqeer, easyJet's Audience and Martech Manager, shares the brand's plans for an upcoming in-flight podcast to build consumer loyalty and use their...

https://podcasts.marketingsociety.com/episode/branded-podcasts-and-capturing-a-benevolent-audience 23:22 Wed, 06 Sep 2023 12:56:00 +0100

THINK EQUAL podcast: Leanne Foy meets Mohammed Ismaeel Hameedaldin

This month, THINK EQUAL Project Director, Leanne Foy met Mohammed Ismaeel Hameedaldin, Founder at ToughLove Advisors and Chair of The Marketing Society, Dubai

... https://podcasts.marketingsociety.com/episode/think-equal-podcast-leanne-foy-meets-mohammed-ismaeel-hameedaldin 49:16 Wed, 30 Aug 2023 14:18:00 +0100

AT&T's Zach Doty on the Pi-Shaped Talent that Gets Results

People development theories often use the idea of T-shaped talent to show that those who specialise in one area become successful contributors to their...

https://podcasts.marketingsociety.com/episode/atts-zach-doty-on-the-pi-shaped-talent-that-gets-results 22:18 Tue, 29 Aug 2023 17:02:00 +0100
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Videos

Inspiring Minds: Crisis Management, with RBS, Stripe and Charlotte Street

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How to prepare a plan of response? How fast will economic recovery be?

Inspiring Minds: Crisis Management, with RBS, Stripe and Charlotte Street

5G: a revolution, with Verizon Media RYOT Studio's Mark Melling

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5G is being hailed as the next big thing, yet the technology is still largely misunderstood.

5G: a revolution, with Verizon Media RYOT Studio's Mark Melling

Moving at the speed of crisis

with Armored Things Julie Johnson and Ro's Rob Schutz
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Fast-moving crises such as the current global pandemic require businesses to be agile and pivot like

Moving at the speed of crisis

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