Content Hub

Featured

Diageo's ground breaking paper bottle trials

By Michelle Atkinson

Diageo launched 90% paper-based bottle trials in 2024 as a sustainable alternative to traditional beverage packaging. The results were overwhelmingly encouraging.

Read

All blogs

The Marketing Society 2024 Awards Source Baz Seal

The 39th Marketing Society Awards Winners and Commended

By Rachel Letham

Celebrating the winners from the 39th Annual The Marketing Society Awards with inspiring stories and many examples of marketing excellence

Read

All blogs

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Read

All blogs

Latest Think Pieces

Photo by Isabela Kronemberger on Unsplash

In 2024, Focus on the Fundamentals

By Nicola Nimmo

It’s the New Year and a time for resolutions, a time to make changes.

Read

All blogs

2024: The Year of Marketing Renaissance

By Katy Howell

We're on the brink of a marketing renaissance. This year is shaping up to be a time to get back to our marketing roots.

Read

All blogs

How Businesses can Lead the Way Toward a Greener Future

The Marketing Practice report, ‘Carbon Conscious Advertising’, ‘How Businesses can Lead the Way Toward a Greener Future’.

Read

All blogs

Case studies

2017 winner: The National Art Pass, long-term excellence - case…

The Art Fund charity was established in 1903 and has remained dedicated to its mission of securing works of art for the nation ever since. What has been less...

Read

All blogs

2017 winner: HCL Technologies - case study

The $7 Billion Global IT services company comprised of 100000+ Ideapreneurs across 31 countries, which adds tens of thousands to its ranks annually has a...

Read

All blogs

2017 highly commended: Kronenbourg 1664 - case study

In 2012 Kronenbourg 1664’s fortunes were not looking good. Sadly, this wasn’t new.

Since the heady prerecession heights of 2007 when the business was selling 1...

Read

All blogs

Podcasts

Can Marketing Save the Planet - Ep 56: – “Where does this fit…

Podcast

“Consistency of message is what builds trust and we’re going to need that come 2028 when we realise how badly we failed.”

Sam Taylor, grew up on the factory...

Listen

All podcasts

Diversity as key to marketing effectiveness with Meta's…

Podcast

Diverse companies are more productive, innovate more, and understand their customers better. On the latest episode of the Shiny New Object Podcast, Thiago Gomes...

Listen

All podcasts

Experian's Eka Vankova on the power of AI & machine…

Podcast

In the latest Shiny New Object Podcast, Eka Vankova, Product Marketing & Proposition Lead at Experian, shares her passion for using AI and machine learning to...

Listen

All podcasts