Content Hub

Featured

Latest Think Pieces

Why Marketing Needs Awards Recognition Now More Than Ever

Thoughts from our Awards judges

people collecting an award at The Marketing Society Global Awards

For over four decades, The Marketing Society Awards have illuminated marketing's true power - delivering measurable impact that transforms businesses, builds...

Member Interview with Svein Clouston

Svein Clouston
Member Interview with Svein Clouston, Co-Founder and MD, Rationale

Member Interview with Maurizio Fabbrini

Maurizio Fabbrini
Member Interview with Maurizio Fabbrini, Head of Growth, Altavia Group

Case studies

2021 TMS Awards commended, LADbible Group

LADx

ladx
We sought to launch a display video advertising product that addressed some of the key industry issues surrounding inventory transparency and value, questionable view-ability and brand-safety head-on. ​​​​​​​

2021 TMS Awards winner, Starling Bank

How a shed helped Starling become the fastest growing business bank in Europe

STARLING
Starling is a truly incredible business. Launched in 2014 as one of the UK’s first ‘challenger banks’ it modelled itself around the needs of the modern consumer.

2021 TMS Awards winner, Essity: Tena

Our bodies change, but why should we?

TENA
Not many people want to be associated with TENA. In fact, it’s one of those brands that people do what they can to avoid.

Podcasts

Generative AI and dynamic marketing

Marketers who embrace generative AI as a tool for reducing "busy work", being more creative, and testing and perfecting their messaging have a lot to gain, says...

https://podcasts.marketingsociety.com/episode/generative-ai-and-dynamic-marketing 18:21 Tue, 22 Aug 2023 11:04:00 +0100

Adidas, Man Utd and that £900million bet - Unofficial Partner

Manchester United and Adidas are two of the sports worlds most iconic and valuable brands.

So the new £900million, 10 year deal, signed recently, has a...

https://podcasts.marketingsociety.com/episode/adidas-man-utd-and-that-900million-bet-unofficial-partner 39:43 Wed, 16 Aug 2023 10:47:00 +0100

An audio revolution in digital marketing

For digital marketers, audio isn't just a cheaper channel. The impact of audio in our lives is bigger than ever, according to Spotify's Head of Sales, UK &...

https://podcasts.marketingsociety.com/episode/an-audio-revolution-in-digital-marketing 20:33 Tue, 15 Aug 2023 11:29:00 +0100

Videos

Paul has previously worked for Versace and Burberry and prior to being brand-side, founded an agency that worked with clients such Umbro, Diesel, Skype and S

Under the Spotlight with Moet Hennessy's Paul Graham

Scott has a unique set of experiences working in, on or on the Board of some of the world’s most recognised brands including Saatchi and Saatchi, Wiede

Leadership Lessons from Marvin and Mandela

In recent times I've won a plethora of awards, including a gold Cannes Lion, been listed as a Campaign & Creative Equals’ Future Female Leader, The

The message matters — with Wunderman Thompson's Jo Wallace