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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Abu Dhabi – Greening the world, one brand at a time

By Marwa Kaabour

Source Pexels Credit Diego F Parra
How Abu Dhabi's biggest brands are fully committed to sustainability and environmental protection contributing to the city’s on going environmental agenda.

Published on: 29 October 2024

The Changemakers Impact Conference | Review | Scotland

By Rohan Lightfoot

By Rohan Lightfoot

Source: Digital Triangle Creative
Read the review by Rohan Lightfoot, Founder of Signal Consulting, who joined us at the first ever Changemakers Conference in Scotland.

Published on: 24 October 2024

Member interview with Jane Margetts

image provided by Jane
Member Interview with Jane Margetts, Marketing Director, Restore Information Management

Published on: 22 October 2024

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Case studies

2018 commended, Girlguiding, not for profit - case study

2018 commended, Girlguiding

There were over 70,000 girls on the waiting list to join Girlguiding, who were missing out because there weren’t enough volunteers.

Published on: 15 June 2018

2018 commended, HSBC, B2B - case study

2018 commended, HSBC

The Belt and Road Initiative (BRI) is possibly the greatest business opportunity of the 21st century

Published on: 15 June 2018

2018 commended, Hostelworld, branded content - case study

2018 commended, Hostelworld

As the only hostel specialist, Hostelworld needed to sell this form of accommodation to young travellers.

Published on: 15 June 2018

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Podcasts

Why the Gaming Audience is a Great Target for Digital Marketers

Meta's Tim Lion is Head of EMEA Gaming Marketing, Global Brand & Programs, Facebook Gaming - so he knows that gamers are a great target market for advertisers...

https://podcasts.marketingsociety.com/episode/why-the-gaming-audience-is-a-great-target-for-digital-marketers 20:46 Wed, 23 Aug 2023 10:45:00 +0100

Generative AI and dynamic marketing

Marketers who embrace generative AI as a tool for reducing "busy work", being more creative, and testing and perfecting their messaging have a lot to gain, says...

https://podcasts.marketingsociety.com/episode/generative-ai-and-dynamic-marketing 18:21 Tue, 22 Aug 2023 11:04:00 +0100
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Videos

Merkle’s Thomas Byrne on building lasting consumer trust

Merkle’s Thomas Byrne on building lasting consumer trust
The intersection between brands, data and consumers is a complex and changing one - and getting the balance right comes down to one key thing.

Merkle’s Thomas Byrne on building lasting consumer trust

3 Great ads, chosen by Shaun Mcllrath

From Iris
shaun

Shaun McIlrath is global chief creative officer of Iris worldwide.

3 Great ads, chosen by Shaun Mcllrath

3 great ads, chosen by Micky Tudor

From CHI&Partners
mick

Micky was one of CHI & Partners very first creative hirings in 2002, and his career spans twenty years.

3 great ads, chosen by Micky Tudor

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