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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Member Interview with Matthew Lambert

Image created by The Marketing Society
Member Interview with Matthew Lambert, Managing Partner, Growth at Dentsu Creative

Published on: 24 July 2025

Sky CEO Conversation: A Fireside Chat at Cannes

Dana Strong of Sky and Sophie Devonshire of The Marketing Society
Our CEO Conversations event at Cannes 2025 featured Dana Strong CEO Sky. This piece brings you the key highlights of the event from Dana's fascinating leadership journey to her sage advice for aspiring leaders.

Published on: 22 July 2025

THINK EQUAL: Powering Progress, Not Just Conversations

By Charis Marr

Think Equal event in UAE with The Marketing Society
In the Middle East only a third of organisations have women in senior positions, THINK EQUAL was created to address this gender gap and drive meaningful change. The initiative runs workshops, events and leadership programmes all designed to encourage and support women in business and help them make it to top leadership roles.

Published on: 22 July 2025

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Case studies

2019 Brave Awards commended, Ecover

Brand Communication B2C

ecover

Pay for your meal with a piece of plastic waste. This was the challenge Ecover set consumers, media, influencers and retailers at its Rubbish Café experience.

...

Published on: 28 May 2019

2019 Brave Awards commended, BrewDog

Brand Communication B2C

brew

The world is full of sensible brands doing sensible things. That’s why so much advertising is essentially wallpaper. Nobody sees it and nobody talks about it...

Published on: 28 May 2019

2019 Brave Awards Winner, Toyota AYGO

Brand Communication B2C

aygo

This is the story of how Toyota took a deep breath and handed over control of the Toyota AYGO campaign to four drag
queens and as a result achieved two of the...

Published on: 28 May 2019

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Podcasts

AT&T's Zach Doty on the Pi-Shaped Talent that Gets Results

People development theories often use the idea of T-shaped talent to show that those who specialise in one area become successful contributors to their...

https://podcasts.marketingsociety.com/episode/atts-zach-doty-on-the-pi-shaped-talent-that-gets-results 22:18 Tue, 29 Aug 2023 17:02:00 +0100

Why the Gaming Audience is a Great Target for Digital Marketers

Meta's Tim Lion is Head of EMEA Gaming Marketing, Global Brand & Programs, Facebook Gaming - so he knows that gamers are a great target market for advertisers...

https://podcasts.marketingsociety.com/episode/why-the-gaming-audience-is-a-great-target-for-digital-marketers 20:46 Wed, 23 Aug 2023 10:45:00 +0100
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Videos

Why marketing needs to create and lead a brave culture | Tesco's John Allan CBE

allan

Why marketing needs to create and lead a brave culture | Tesco's John Allan CBE

Leonie Valentine, Sean Seah and Edward Bell share their digital transformation tips

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Google's Leonie Valentine, HSBC's Sean Seah and Cathay Pacific's Edward Bell share their top tips on adopting digital transformation at Google's offices in H

Leonie Valentine, Sean Seah and Edward Bell share their digital transformation tips

Merkle’s Thomas Byrne on building lasting consumer trust

Merkle’s Thomas Byrne on building lasting consumer trust
The intersection between brands, data and consumers is a complex and changing one - and getting the balance right comes down to one key thing.

Merkle’s Thomas Byrne on building lasting consumer trust

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