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Featured

Diageo's ground breaking paper bottle trials

By Michelle Atkinson

Diageo launched 90% paper-based bottle trials in 2024 as a sustainable alternative to traditional beverage packaging. The results were overwhelmingly encouraging.

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The Marketing Society 2024 Awards Source Baz Seal

The 39th Marketing Society Awards Winners and Commended

By Rachel Letham

Celebrating the winners from the 39th Annual The Marketing Society Awards with inspiring stories and many examples of marketing excellence

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Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

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Latest Think Pieces

Advisory Board Interview with Amy MacWilliam

We spoke to Amy MacWilliam ahead of her joining the Marketing Society Scotland Advisory Board

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Fellow interview with Wendy Walker

Fellow Interview with Wendy Walker, Vice President Marketing at Salesforce and Chair of The Marketing Society Singapore

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Fellow interview with Tamara Strauss

Fellow Interview with Tamara Strauss, Global Customer Director at Premier Inn

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Case studies

2017 Winner: O2, Case Study

This is the story of how O2 showed that second-hand mobile phone customers don’t need to be second-class citizens – all while driving first-class business...

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2017 winner, Advanced, business-to-business - case study

Advanced are looking to consolidate and grow their position as the UK’s third largest solutions provider, and have recently undergone a re-brand to both elevate...

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2017 winner: ITV, National Lottery, brand activation - case study

Despite living in an Olympic-mad sporting powerhouse, almost half of us fail to meet medical guidelines on physical activity

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Podcasts

Can Marketing Save the Planet - Ep 55: The journey of a…

Podcast

A sustainable creative agency on a journey to make positive change, we caught up with Rob Minto, managing director of The Onlii. Rob talks about his own journey...

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The Buy Side - Crypto.com - Unofficial Partner

Podcast

Crypto.com has been one of the biggest spenders in the sports sponsorship market over the last three years, putting its brand to properties including FIFA World...

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Unleashing the Power of Creator Commerce with Lucrèce Sicat, Head…

Podcast

Are you feeling uncertain about your marketing career path? Our latest guest on the Shiny New Object podcast, Lucrèce Sicat, Head of Creator Marketing at Amazon...

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