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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Why we have to see Gen Z more clearly

a review of the New York Changemakers Conference 2025

Jon Evans System 1 Interviewing at The Marketing SocietyNew York Conference
A review of the 2025 The Marketing Society New York Changemakers Conference held at Advertising Week NY, from our Partner System1 on marketing that resonates with Gen Z.

Published on: 17 November 2025

Your AI Playbook to Applying AI - a series with Monks

By Rachel Letham

AI Playbook series from Monks
AI is transforming marketing, and this series by Monks provides marketers with a practical playbook to applying AI in their business. With tangible tools and solutions, learn how to identify and create momentum to start your transformation, and leverage AI throughout your business.

Published on: 17 November 2025

Fellows Interview with Dr Mark Fowlestone

Dr Mark Fowlestone
Fellows Interview with Dr Mark Fowlestone, Owner and Founder, Multiply

Published on: 14 November 2025

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Case studies

2019 Brave Awards Winner, Hiscox

Business to Business sponsored by Gravity Global

hiscox

Insurance companies make money by minimising their exposure to risk. Maybe no surprise, then, that it’s not exactly a
category that’s associated with the most...

Published on: 28 May 2019

2019 Brave Awards commended, Embraer

Brand Communication B2B

tiger

Embraer predict that world demand for 70-130 seat segment of commercial airplanes will reach 6,400 new jets in the next
20 years, with a value of $300 bn...

Published on: 28 May 2019

2019 Brave Awards Winner, Dimension Data

Brand Communication B2B

tourdefrance

When Dimension Data became the Official Technology Partner at the Tour de France in 2015, it was our first major brand sponsorship investment.

Having largely...

Published on: 28 May 2019

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Podcasts

Why the Gaming Audience is a Great Target for Digital Marketers

Meta's Tim Lion is Head of EMEA Gaming Marketing, Global Brand & Programs, Facebook Gaming - so he knows that gamers are a great target market for advertisers...

https://podcasts.marketingsociety.com/episode/why-the-gaming-audience-is-a-great-target-for-digital-marketers 20:46 Wed, 23 Aug 2023 10:45:00 +0100

Generative AI and dynamic marketing

Marketers who embrace generative AI as a tool for reducing "busy work", being more creative, and testing and perfecting their messaging have a lot to gain, says...

https://podcasts.marketingsociety.com/episode/generative-ai-and-dynamic-marketing 18:21 Tue, 22 Aug 2023 11:04:00 +0100
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Videos

Under the Spotlight with Mars' Mitch Oliver and Akzonobel's Katie Laviolette

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Winner of our Bravest Marketing Leader of 2019, Mars’ Mitch Oliver, and winner of our 2019 One to Wa

Under the Spotlight with Mars' Mitch Oliver and Akzonobel's Katie Laviolette

Inspiring Minds with founder of Astroten, Richard Shotton

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This one hour webinar, with Richard, Founder of Astroten, introduces you to the field of behavioural

Inspiring Minds with founder of Astroten, Richard Shotton

Brave Conversation with Nationwide's Sara Bennison

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In this intimate webinar we heard from Sara Bennison, Nationwide’s first ever CMO, discussing what bravery means to her and to the world’s l

Brave Conversation with Nationwide's Sara Bennison

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