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Latest Think Pieces

Member interview with Jane Margetts

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Member Interview with Jane Margetts, Marketing Director, Restore Information Management

Member interview with Paul Viviers

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Member Interview with Paul Viviers, Lead Evangelist and Head of Sales and Marketing

PopPulse: The Crisis Hangover

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Leo Burnett reveal findings from the third wave of PopPulse, their groundbreaking research connecting brands with the real feelings of people across Britain.

Case studies

2018 winner, Bodyform, GRAND PRIX/purpose driven/marketing comms - case study

blood

When we launched our campaign #bloodnormal in October 2017, we knew we would get some hateful reactions. But you don’t break taboos without triggering visceral...

2018 commended, Dominos, branded content - case study

2018 commended, Dominos

New Year’s Day (NYD) is the most important day of the year for takeaways.

2018 commended, BT Sport Business, B2B - case study

2018 commended, BT Sport Business

Pub landlords, our primary target audience were being forced to close their premises at a rate of 23 pubs a week.

Podcasts

Adidas, Man Utd and that £900million bet - Unofficial Partner

Manchester United and Adidas are two of the sports worlds most iconic and valuable brands.

So the new £900million, 10 year deal, signed recently, has a...

https://podcasts.marketingsociety.com/episode/adidas-man-utd-and-that-900million-bet-unofficial-partner 39:43 Wed, 16 Aug 2023 10:47:00 +0100

An audio revolution in digital marketing

For digital marketers, audio isn't just a cheaper channel. The impact of audio in our lives is bigger than ever, according to Spotify's Head of Sales, UK &...

https://podcasts.marketingsociety.com/episode/an-audio-revolution-in-digital-marketing 20:33 Tue, 15 Aug 2023 11:29:00 +0100

Can Marketing Save the Planet - Ep: 62 The Green Guides - Tackling the social and environmental challenges we face - with Laura Brett, VP, BBB National Programs’ National Advertising Division, NY.

“Building a culture of trust around green claims is the most important thing marketers, business and brands should be doing, using advertising self- regulation...

https://podcasts.marketingsociety.com/episode/can-marketing-save-the-planet-ep-62-the-green-guides-tackling-the-social-and-environmental-challenges-we-face-with-laura-brett-vp-bbb-national-programs-national-advertising-division-ny- 31:57 Thu, 10 Aug 2023 07:00:00 +0100

Videos

If diversity isn’t at the heart of your business as something to solve, “you’re a dinosaur, and you’ll become extinct very shortly,” says Chaka Sobhani, chief creative officer at Leo Burnett.

Leo Burnett’s Chaka Sobhani on the link between dinosaurs and diversity

In this episode, Daniel Gilbert, founder and CEO of Brainlabs, meets Matt Bush, Google’s MD of Agenc

Brainlabs' Dan GIlbert on man v machine

Marketing Society Scotland 2019