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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Why I think “leadership compatibility” is like the early stages of dating

By Shelley Walker

Professional meeting with urban backdrop
The article explores why working environments and cultural compatibility are a lot like the early stages of dating. Readers will learn why authenticity matters, how to spot the red flags, and why pretending never leads to a healthy match. It encourages both leaders and employees to recognise compatibility early and to walk away when it’s just not “the one.”

Published on: 20 February 2026

Consumer insights in the age of AI and content led, community led world

By Andrea Cappi

Engrossed in screens amidst city lights
A think piece by Unilever's Andrea Cappi on why with AI and fragmented audiences, true competitive advantage comes not from more data but from deeper human understanding.

Published on: 19 February 2026

The Invisible AI Gap Nobody in Marketing Wants to Talk About

By Cemre Akkaya

Focused contrasts in an office at dusk
Every marketing team uses AI now but what they actually do with it varies enormously. Most marketing leaders can't tell who's using it well and who's just typing into it as Cemre Akkaya explains.

Published on: 19 February 2026

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Case studies

2021 TMS Awards commended, Blue Light Card

Why a little known loyalty card shifted its focus away from transactions, when Covid-19 hit.

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This is the story of how a little-known discount card took on Covid 19, going from 1.8million to 2.9million members in just 7 months: a rise of over 60%.

Published on: 26 July 2021

2021 TMS Awards winner, The National Lottery/Camelot

The Two Billion Pound Turnaround

tnl
You may not know it, but you’ve probably benefited from The National Lottery.

Published on: 26 July 2021

2021 TMS Awards commended, Bodyform/Libresse (ESSITY)

Bodyform: #wombstories

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Libresse/Bodyform has always been a purpose heavyweight. We were the first brand to show period blood in advertising, a breakthrough moment of bravery.

Published on: 26 July 2021

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Podcasts

Can Marketing Save the Planet - Ep: 62 The Green Guides - Tackling the social and environmental challenges we face - with Laura Brett, VP, BBB National Programs’ National Advertising Division, NY.

“Building a culture of trust around green claims is the most important thing marketers, business and brands should be doing, using advertising self- regulation...

https://podcasts.marketingsociety.com/episode/can-marketing-save-the-planet-ep-62-the-green-guides-tackling-the-social-and-environmental-challenges-we-face-with-laura-brett-vp-bbb-national-programs-national-advertising-division-ny- 31:57 Thu, 10 Aug 2023 07:00:00 +0100

Doing the common uncommonly well with Bausch + Lomb's Tatyana Jones

In the latest episode of the Shiny New Object podcast, Tatyana Jones, Director of Consumer Marketing at Bausch + Lomb, delves into the power of simplicity in...

https://podcasts.marketingsociety.com/episode/doing-the-common-uncommonly-well-with-bausch-lombs-tatyana-jones 26:02 Tue, 08 Aug 2023 12:38:00 +0100

Uncover the power of a good marketing strategy brief

In the newest Shiny New Object podcast episode, we’re speaking to Jen Tanner, Accenture’s Marketing Director. She’s picked the marketing strategy brief as her...

https://podcasts.marketingsociety.com/episode/uncover-the-power-of-a-good-marketing-strategy-brief 20:16 Tue, 01 Aug 2023 11:32:00 +0100
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Videos

Gina Miller: What are you prepared to do for your beliefs?

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Gina Miller: What are you prepared to do for your beliefs?

Keep Calm and Innovate, with pianist and composer Orit Wolf

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Internationally acclaimed pianist, composer and expert consultant Orit Wolf invites us into her studio for lessons on improvisation, creativity and stand-out

Keep Calm and Innovate, with pianist and composer Orit Wolf

WPP’s Karen Blackett OBE on the connection between consumer trust and diversity

WPP’s Karen Blackett OBE on the connection between consumer trust and diversity
Diversity is not a problem to be rectified, rather, it’s “the solution” — and one that’s good for business.

WPP’s Karen Blackett OBE on the connection between consumer trust and diversity

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