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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Member Interview with Andy Yost

Andy Yost
Member Interview with Andy Yost, Chief Marketing Officer, Medforth Global Education

Published on: 18 February 2026

The Marketing Society's 10th Anniversary in Dubai: A Reset on What Marketing Strategy Really Means

By Christina Peyton

Mark Ritson at The Marketing Society 10 year anniversary Dubai
At The Marketing Society’s Dubai anniversary, Christina Peyton shares insights from Sophie Devonshire, Mark Ritson and Amina Taher, reminding marketers to slow down and get the basics right. Start with diagnosis and strategy, build emotional memory, take pricing seriously, and use AI to support strong thinking, not replace it.

Published on: 17 February 2026

What can marketers learn from the viral ‘Chinamaxxing’ trend on social media?

By Josephine Soei

Woman with smartphone in golden hour glow
The viral 'Chinamaxxing' trend shows Gen Z is seeking cultural inspiration beyond Western norms. This piece reveals what this means for marketers navigating cultural relevance, representation and the fine line between appreciation and appropriation.

Published on: 17 February 2026

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Case studies

2021 TMS Awards winner, Nationwide

How Nationwide took a powerful stand for frontline staff across the nation

nw
This paper tells the story of Nationwide Building Society acting on our brand purpose in the trickiest circumstances, in the hardest of years, and when it could have cost us dearly.

Published on: 26 July 2021

2021 TMS Awards commended, Farrow & Ball

How Farrow & Ball found success by calming the nerves of the paint paranoid

Farrow and Ball
During the pandemic, the home decor market in the UK was booming.

Published on: 21 July 2021

2021 TMS Awards commended, Sipsmith

Crossing the chasm by bringing creativity to craft

SS
The beginning of Sipsmith marked the rise of a modern-day gin-aissance, and the two are not a coincidence.

Published on: 21 July 2021

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Podcasts

Can Marketing Save the Planet - Ep 61: Offsetting? A contribution mindset -vs- a compensation mindset - The important shift we all need to make. Gavin Sheppard and Rob Cheesewright, Pinwheel.

How do you get a return on your investment for your business, AND at the same time deliver a return on investment for the planet, ensuring everyone benefits?

I...

https://podcasts.marketingsociety.com/episode/can-marketing-save-the-planet-ep-61-offsetting-a-contribution-mindset-vs-a-compensation-mindset-the-important-shift-we-all-need-to-make-gavin-sheppard-and-rob-cheesewright-pinwheel 43:36 Thu, 27 Jul 2023 13:15:00 +0100

Can Marketing Save the Planet - Ep 60: – Collaboration, Community and Citizenship - How Wales is inspiring global Future Generation Goals

“If you ever think you are too small to influence change on a global scale, just look at what Wales are doing.”

We were intrigued and excited to have the...

https://podcasts.marketingsociety.com/episode/can-marketing-save-the-planet-ep-60-collaboration-community-and-citizenship-how-wales-is-inspiring-global-future-generation-goals 43:02 Wed, 26 Jul 2023 14:52:00 +0100
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Videos

DJ China L'One on supporting female talent and being invited to 10 Downing Street

china

Filmed at The Marketing Society London Bravest Conference 2019

DJ China L'One on supporting female talent and being invited to 10 Downing Street

Jellyfish’s Rob Pierre on why leaders should keep their decisions current

Rob Pierre.
For Rob Pierre, co-founder and CEO of Jellyfish, decisions should always be current and leaders must be able to adapt and change course quickly.

Jellyfish’s Rob Pierre on why leaders should keep their decisions current

A Global Conversation | people first, humanity at the heart of business

gc

The standout theme was that from consumers to colleagues, people come first and that post-pandemic,

A Global Conversation | people first, humanity at the heart of business

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