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Diageo's ground breaking paper bottle trials

By Michelle Atkinson

Diageo launched 90% paper-based bottle trials in 2024 as a sustainable alternative to traditional beverage packaging. The results were overwhelmingly encouraging.

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The Marketing Society 2024 Awards Source Baz Seal

The 39th Marketing Society Awards Winners and Commended

By Rachel Letham

Celebrating the winners from the 39th Annual The Marketing Society Awards with inspiring stories and many examples of marketing excellence

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Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

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Latest Think Pieces

Advisory Board interview with Jeff Hodgson

We caught up with Jeff, Group Commercial Strategy Director at Baxters Food Group, ahead of him joining the 2024 Advisory Board.

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Fellow interview with Rachel Eyre

Fellow Interview with Rachel Eyre, Chief Customer and Marketing Officer at Morrisons

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Fellow interview with Mike Fairburn

Fellow interview with Mike Fairburn, Managing Director at SRMGx

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Case studies

2017 commended: Persil, purpose driven - case study

The problem: fading brand relevance was dragging down sales 97% of households in the UK use detergent

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2017 winner: Direct Line, building marketing capabilities, case…

In 2013, Direct Line Group became a stand-alone company, Having started its disinvestment from the Royal Bank of Scotland (RBS) through an initial public...

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2017 winner: John Lewis, FD's prize/commended

This paper tells the story of how, from 2012-2015, John Lewis created a series of Christmas campaigns

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Podcasts

The Marketing Society | THINK EQUAL podcast - Leanne Foy meets…

Podcast

THINK EQUAL is the new Equality, Diversity and Inclusion initiative led by The Marketing Society. THINK EQUAL aims to drive diversity and inclusion across the...

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Can Marketing Save the Planet Ep 54: – As Citizens we really have…

Podcast

“How can organisations treat people as citizens, not just as consumers? How can organisations invite people into their agency and creativity to shape the world...

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