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Latest Think Pieces

Member interview with Jane Margetts

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Member Interview with Jane Margetts, Marketing Director, Restore Information Management

Member interview with Paul Viviers

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Member Interview with Paul Viviers, Lead Evangelist and Head of Sales and Marketing

PopPulse: The Crisis Hangover

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Leo Burnett reveal findings from the third wave of PopPulse, their groundbreaking research connecting brands with the real feelings of people across Britain.

Case studies

2018 commended, Bayer Aspirin, best outside UK - case study

2018 commended, Bayer Aspirin

In the US, somebody suffers a heart attack every 42 seconds

2018 winner, Skittles, bravest brand - case study

skittles

This paper is about breaking conventions. The conventions of the agency model, the conventions of branding

2018 winner, Scottish Government, not for profit - case study

2018 winner, Scottish Government

When did you last think about your own death? Or what will happen to your body after you go?

Podcasts

Doing the common uncommonly well with Bausch + Lomb's Tatyana Jones

In the latest episode of the Shiny New Object podcast, Tatyana Jones, Director of Consumer Marketing at Bausch + Lomb, delves into the power of simplicity in...

https://podcasts.marketingsociety.com/episode/doing-the-common-uncommonly-well-with-bausch-lombs-tatyana-jones 26:02 Tue, 08 Aug 2023 12:38:00 +0100

Uncover the power of a good marketing strategy brief

In the newest Shiny New Object podcast episode, we’re speaking to Jen Tanner, Accenture’s Marketing Director. She’s picked the marketing strategy brief as her...

https://podcasts.marketingsociety.com/episode/uncover-the-power-of-a-good-marketing-strategy-brief 20:16 Tue, 01 Aug 2023 11:32:00 +0100

Can Marketing Save the Planet - Ep 61: Offsetting? A contribution mindset -vs- a compensation mindset - The important shift we all need to make. Gavin Sheppard and Rob Cheesewright, Pinwheel.

How do you get a return on your investment for your business, AND at the same time deliver a return on investment for the planet, ensuring everyone benefits?

I...

https://podcasts.marketingsociety.com/episode/can-marketing-save-the-planet-ep-61-offsetting-a-contribution-mindset-vs-a-compensation-mindset-the-important-shift-we-all-need-to-make-gavin-sheppard-and-rob-cheesewright-pinwheel 43:36 Thu, 27 Jul 2023 13:15:00 +0100

Videos

Visa's Mohammed Ismaeel talks bravery

As technology evolves, so do clients and consumers’ needs.

PHD Worldwide’s Philippa Brown on why digital learning must be continuous

Wayne Arnold on learning from Singapore and marketers round the world at our Fellows Cocktail Party 2016.

Wayne Arnold on what we can learn from Singapore