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Latest Think Pieces

Member Interview with Juliette Nicholls

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Member Interview with Juliette Nicholls, Founder and Director, Pineapple Audio Production

Scholar interview with Nour Alamaldeen

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Scholar Interview with Nour Alamaldeen, Marketing Executive at Trustegic 

Member Interview with Elektra Vais

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Member Interview with Elektra Vais, Client Success Director at Always Be Content

Case studies

Way Beyond Marketing

Rise of The Hyper-Relevant CMO

jose

Accenture and Brand Learning's new research: learn why 17% of CMOs are seen as hyper-relevant

The Future 100: 2019

By JWT Intelligence

fem

A snapshot of the year ahead and the most compelling trends to keep on the radar

Not for profit marketing shortlist

Not for profit marketing shortlist

Let's take a look into the final three shortlisted entries from our Excellence Awards' Not For Profit Marketing category.

Podcasts

Can Marketing Save the Planet - Ep: 62 The Green Guides - Tackling the social and environmental challenges we face - with Laura Brett, VP, BBB National Programs’ National Advertising Division, NY.

“Building a culture of trust around green claims is the most important thing marketers, business and brands should be doing, using advertising self- regulation...

https://podcasts.marketingsociety.com/episode/can-marketing-save-the-planet-ep-62-the-green-guides-tackling-the-social-and-environmental-challenges-we-face-with-laura-brett-vp-bbb-national-programs-national-advertising-division-ny- 31:57 Thu, 10 Aug 2023 07:00:00 +0100

Doing the common uncommonly well with Bausch + Lomb's Tatyana Jones

In the latest episode of the Shiny New Object podcast, Tatyana Jones, Director of Consumer Marketing at Bausch + Lomb, delves into the power of simplicity in...

https://podcasts.marketingsociety.com/episode/doing-the-common-uncommonly-well-with-bausch-lombs-tatyana-jones 26:02 Tue, 08 Aug 2023 12:38:00 +0100

Uncover the power of a good marketing strategy brief

In the newest Shiny New Object podcast episode, we’re speaking to Jen Tanner, Accenture’s Marketing Director. She’s picked the marketing strategy brief as her...

https://podcasts.marketingsociety.com/episode/uncover-the-power-of-a-good-marketing-strategy-brief 20:16 Tue, 01 Aug 2023 11:32:00 +0100

Videos

Visa's Mohammed Ismaeel talks bravery

As technology evolves, so do clients and consumers’ needs.

PHD Worldwide’s Philippa Brown on why digital learning must be continuous

Wayne Arnold on learning from Singapore and marketers round the world at our Fellows Cocktail Party 2016.

Wayne Arnold on what we can learn from Singapore