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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Fellows Interview with Emma Heath

Emma Heath
Fellows Interview with Emma Heath, Marketing Director, Quality Meat Scotland

Published on: 14 November 2025

The Biggest Challenge in Marketing Today Isn't What You Think

It's not AI. It's not data. It's aspiration.

By Lex Bradshaw-Zanger

Marketing Needs You Don Draper Mock Ad
Marketing may appear to have lost it's shine but the reality is it's more exciting than ever, with channels and media giving more canvas for creativity while data and tech giving us the science to make the best decisions writes Lex Bradshaw-Zanger.

Published on: 11 November 2025

Fellows Interview with AJ Coyne

AJ Coyne
Fellows Interview with AJ Coyne, Chief Marketing and Growth Officer, Monzo

Published on: 10 November 2025

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Case studies

2018 commended, Yorkshire Tea, marketing communications - case study

2018 commended, Yorkshire Tea

Yorkshire Tea

The standard black tea market is a tough place to create switching and growth

Published on: 15 June 2018

2018 commended, GSK, global brand marketing - case study

2018 commended, GSK

parodontax (Corsodyl in the UK) is a brand specializing in gum disease;

Published on: 15 June 2018

2018 commended, TUI, employee engagement - case study

2018 commended, TUI

In October 2017, two of the UK and Ireland’s leading travel brands, Thomson and Falcon,

Published on: 15 June 2018

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Podcasts

Doing the common uncommonly well with Bausch + Lomb's Tatyana Jones

In the latest episode of the Shiny New Object podcast, Tatyana Jones, Director of Consumer Marketing at Bausch + Lomb, delves into the power of simplicity in...

https://podcasts.marketingsociety.com/episode/doing-the-common-uncommonly-well-with-bausch-lombs-tatyana-jones 26:02 Tue, 08 Aug 2023 12:38:00 +0100

Uncover the power of a good marketing strategy brief

In the newest Shiny New Object podcast episode, we’re speaking to Jen Tanner, Accenture’s Marketing Director. She’s picked the marketing strategy brief as her...

https://podcasts.marketingsociety.com/episode/uncover-the-power-of-a-good-marketing-strategy-brief 20:16 Tue, 01 Aug 2023 11:32:00 +0100

Can Marketing Save the Planet - Ep 61: Offsetting? A contribution mindset -vs- a compensation mindset - The important shift we all need to make. Gavin Sheppard and Rob Cheesewright, Pinwheel.

How do you get a return on your investment for your business, AND at the same time deliver a return on investment for the planet, ensuring everyone benefits?

I...

https://podcasts.marketingsociety.com/episode/can-marketing-save-the-planet-ep-61-offsetting-a-contribution-mindset-vs-a-compensation-mindset-the-important-shift-we-all-need-to-make-gavin-sheppard-and-rob-cheesewright-pinwheel 43:36 Thu, 27 Jul 2023 13:15:00 +0100
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Videos

Earth Day 2020: A Global Conversation

vs

In this special session representatives from our global hubs discussed COVID-19's impact on the plan

Earth Day 2020: A Global Conversation

Under the Spotlight webinar with Arla Foods and Microsoft

sue

Hear the unique perspectives of two leading marketers – Sue, Regional Category Director MYPC & B

Under the Spotlight webinar with Arla Foods and Microsoft

Be The Hero, with Mekong Club's Matt Friedman

mattf

The aim of this global campaign, Be the Hero, is to engage, inspire and motivate ordinary people to accept some responsibility for this world and to do somet

Be The Hero, with Mekong Club's Matt Friedman

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