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Latest Think Pieces

Member Interview with Menna Zaki

Image created by The Marketing Society
Member Interview with Menna Zaki, Global Communications & Brand Strategy Executive, Ex-PepsiCo

Member Interview with Elena Pinakatt

Image created by The Marketing Society
Member Interview with Elena Pinakatt, CMO, SparkyAI!, Founder of Monoceros Marketing

A career MOT by four of the best mechanics in the business

Insights from The Global Leadership Mentoring Programme

By Oliver Lester

Car showing career MOT and four mechanics
Oliver Lester talks of the golden opportunity, The Global Leadership Mentoring Programme was for him

Case studies

2018 commended, Yorkshire Tea, marketing communications - case study

2018 commended, Yorkshire Tea

Yorkshire Tea

The standard black tea market is a tough place to create switching and growth

2018 commended, GSK, global brand marketing - case study

2018 commended, GSK

parodontax (Corsodyl in the UK) is a brand specializing in gum disease;

2018 commended, TUI, employee engagement - case study

2018 commended, TUI

In October 2017, two of the UK and Ireland’s leading travel brands, Thomson and Falcon,

Podcasts

Can Marketing Save the Planet - Ep 61: Offsetting? A contribution mindset -vs- a compensation mindset - The important shift we all need to make. Gavin Sheppard and Rob Cheesewright, Pinwheel.

How do you get a return on your investment for your business, AND at the same time deliver a return on investment for the planet, ensuring everyone benefits?

I...

https://podcasts.marketingsociety.com/episode/can-marketing-save-the-planet-ep-61-offsetting-a-contribution-mindset-vs-a-compensation-mindset-the-important-shift-we-all-need-to-make-gavin-sheppard-and-rob-cheesewright-pinwheel 43:36 Thu, 27 Jul 2023 13:15:00 +0100

Can Marketing Save the Planet - Ep 60: – Collaboration, Community and Citizenship - How Wales is inspiring global Future Generation Goals

“If you ever think you are too small to influence change on a global scale, just look at what Wales are doing.”

We were intrigued and excited to have the...

https://podcasts.marketingsociety.com/episode/can-marketing-save-the-planet-ep-60-collaboration-community-and-citizenship-how-wales-is-inspiring-global-future-generation-goals 43:02 Wed, 26 Jul 2023 14:52:00 +0100

Videos

As technology evolves, so do clients and consumers’ needs.

PHD Worldwide’s Philippa Brown on why digital learning must be continuous

Wayne Arnold on learning from Singapore and marketers round the world at our Fellows Cocktail Party 2016.

Wayne Arnold on what we can learn from Singapore

Marketing Society Chairman, John Lewis' Craig Inglis closing our 2019 conference in London.

London Bravest Conference 2019: Craig Inglis' closing remarks