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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Growing with longtime fans

Written by Canvas8

BTS
BTS's comeback reveals something every marketer should pay attention to - as K-pop chases global scale, its most loyal fans are switching off. This piece explores what happens when brands sacrifice specificity for universality.

Published on: 17 February 2026

How do we Steady Ourselves as Leaders, when the Ground Keeps Moving

By Yan Yi Chee

YanYi Chee
Leaders who thrive in today's world won't be those who move fastest, it'll be those who remain internally stable while navigating external chaos. This piece explores the pressure responses that derail leaders with practical solutions.

Published on: 17 February 2026

Avoiding the productivity paradox - how to ensure AI delivers impact, not just volume

By David Pugh-Jones

AI generated image
Think piece by David Pugh-Jones on where AI earns its keep, where it doesn't, and why the marketers who combine human strategic judgment with machine efficiency will be the ones who pull ahead.

Published on: 17 February 2026

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Case studies

2021 TMS Awards commended, Tesco

How celebrating the nation's naughtiness helped Tesco win a covid Christmas

tesco
Tesco began planning their 2020 Christmas campaign off the back of three consecutive Christmases of growth.

Published on: 21 July 2021

2021 TMS Awards winner, O2

Bubl: The blue robot that transformed a telco's fortunes

BUBL
The telco industry was facing greater commoditisation than ever before.

Published on: 21 July 2021

Marketing Transformation 2020

Lessons from The Marketing Society's Awards

By Accenture

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In this report, brought to you by Accenture Interactive and The Marketing Society, we look at The Marketing Society Awards and draw out three defining themes common across the winners.

Published on: 22 January 2021

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Podcasts

Employing creative thinking to increase marketing effectiveness

Epsilon's Performance Marketing Manager, Svetla Pavlova, shares her shiny new object on this latest podcast episode: fostering creative thinking. Being creative...

https://podcasts.marketingsociety.com/episode/employing-creative-thinking-to-increase-marketing-effectiveness 18:56 Tue, 18 Jul 2023 07:19:00 +0100

Playing the long game in B2B marketing with TÜV SÜD's Kristin Sinclair

Discover the secrets to thriving in B2B marketing with insights from Kristin Sinclair, Performance Marketing Manager at TÜV SÜD. Join the Shiny New Object...

https://podcasts.marketingsociety.com/episode/playing-the-long-game-in-b2b-marketing-with-tuv-suds-kristin-sinclair 21:09 Wed, 12 Jul 2023 11:16:00 +0100
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Videos

Inspiring Minds: Crisis Management, with RBS, Stripe and Charlotte Street

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How to prepare a plan of response? How fast will economic recovery be?

Inspiring Minds: Crisis Management, with RBS, Stripe and Charlotte Street

5G: a revolution, with Verizon Media RYOT Studio's Mark Melling

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5G is being hailed as the next big thing, yet the technology is still largely misunderstood.

5G: a revolution, with Verizon Media RYOT Studio's Mark Melling

Moving at the speed of crisis

with Armored Things Julie Johnson and Ro's Rob Schutz
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Fast-moving crises such as the current global pandemic require businesses to be agile and pivot like

Moving at the speed of crisis

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