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Diageo's ground breaking paper bottle trials

By Michelle Atkinson

Diageo launched 90% paper-based bottle trials in 2024 as a sustainable alternative to traditional beverage packaging. The results were overwhelmingly encouraging.

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The Marketing Society 2024 Awards Source Baz Seal

The 39th Marketing Society Awards Winners and Commended

By Rachel Letham

Celebrating the winners from the 39th Annual The Marketing Society Awards with inspiring stories and many examples of marketing excellence

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Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

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Latest Think Pieces

Fellow interview with Naomi Walkland

Fellow Interview with Naomi Walkland, VP EMEA Marketing at Bumble

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Empowering Brands for the Future

By Eric Cheng

A review of iClick's Singapore Inbound Marketing Conference 2023

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Fellow Interview with Kathleen Saxton

Fellow Interview with Kathleen Ruth Saxton, CMO at Omnicom

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Case studies

2017 winner: #JoinTheHerd, grand prix/Not for profit - case study

The ivory trade is worth $10 billion/year, ranking alongside drugs, arms and human trafficking

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2017 highly commended: Britvic, building marketing capabilities …

In 2013 Britvic set out its 2020 vision to create 3 $1bn brands (retail).

Historically the company had been a successful bottler for PepsiCo brands with 85%...

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2017 highly commended: Churchill - case study

This is the story of how a household insurer transformed itself into a social crusader, forming a campaign that aimed to improve road safety by bringing the...

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Podcasts

Data-driven marketing success, the importance of flexibility…

Podcast

Madlen Nicolaus, the former VP Marketing EMEA at SAP Concur, showcases the power of a working mother in the tech industry on the latest episode of the Shiny New...

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Substack: The Future of Personal Marketing and Brand Sponsorship

Podcast

Stephanie Bonnet, Head of Corporate Communications at EDF in the UK, discusses the impact of platforms like Substack on digital marketing in the latest episode...

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Unofficial Partner - The Buy Side - Coke and the Olympics

Podcast

Coca Cola and the Olympics is sport's most enduring commercial relationship. But how does it work on the inside? How relevant is the Games to today's Coke...

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Videos

Best-Self Activation | Professor Dan Cable | TEDx London Business…

What is a “best self” and can it be turned on and made chronically accessible?

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The Teenage Double Amputee Fighting To Race Again | Billy…

The remarkable story of teenager Billy Monger, one of Britain's most exciting young racing drivers, who in April 2017 was involved in a devastating crash tha

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ITV's Dame Carolyn McCall on brave brands and making a…

Ahead of our recent Marketing Society event in London we caught up with Carolyn to get her thoughts on brave brands such as Nike and The Guardian, her motiva

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