Fellow interview with Naomi Walkland

We are delighted to bring you a Fellow interview with Naomi Walkland, who was recently honoured as a Fellow of The Marketing Society 2023.

What’s your golden rule?

Always be kind!

Who has been your biggest influence?

I have had many people who have impacted and influenced me, but my biggest has to be my husband. He has encouraged me, pushed me to think and dream big, and provided me with the support I need to achieve my personal and professional goals.

What is your most hated business expression?

I don't have a hated expression but there are a lot of buzzwords used at tech companies such as 'velocity' and 'hyper localised'.

What’s the smartest business idea you’ve ever had?

I don't want to share as I might do it some day!

Which leader do you admire most and why?

I have many leaders I admire, but I recently read 'Take Back Your Power' by Deborah Liu, the CEO of Ancestry, and I loved her approach to leading authentically and becoming a great leader without losing yourself in the process.

What keeps you up at night as a marketing leader?

Hitting short term growth goals while protecting the long-term viability of the business.

Why is being a member of the Society important for your career?

Being a member of The Marketing Society is important to my career as it's provided me with a great network, access to excellent thought leadership and the opportunity to give back and champion the marketing industry globally. 

Tell us something that’s not on your CV

I love to travel and am a big fitness fan, with a particular passion for Pilates, strength training, and Spinning on my Peloton.

Published on 12 December 2023