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Diageo's ground breaking paper bottle trials

By Michelle Atkinson

Diageo launched 90% paper-based bottle trials in 2024 as a sustainable alternative to traditional beverage packaging. The results were overwhelmingly encouraging.

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The Marketing Society 2024 Awards Source Baz Seal

The 39th Marketing Society Awards Winners and Commended

By Rachel Letham

Celebrating the winners from the 39th Annual The Marketing Society Awards with inspiring stories and many examples of marketing excellence

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Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

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Latest Think Pieces

TV advertising’s ultimate nickable charts

By Thinkbox

TV advertising’s ultimate nickable charts: a deck that brings together everything a modern marketer needs to know about today’s TV advertising.

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Mindshare Trends Report 2024

By Mindshare

Delve deeper into the pivotal trends that have shaped the past and will define the future.

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Fellow Interview with Marc Nohr

Fellow interview with Marc Nohr, Chairman Until, NED, Leadership coach.

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Case studies

2017 highly commended: Dominos, long-term excellence - case study

This is the story of how when faced with new challenges to growth from consumer behavior and category competition

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2017 winner: Fitness First, building customer relationships -…

Fitness First has demonstrated groundbreaking vision in driving growth through a unique customer relationships initiative that has dramatically improved value...

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2017 highly commended: St John Ambulance, not for profit - case…

How do you impart knowledge to people who are too afraid to learn?

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Podcasts

Can Marketing Save the Planet Ep 53: – 'Marketing - A…

Podcast

In this episode of, Can Marketing Save the Planet we spoke to Andy Last, Executive Partner, Purpose and Sustainability from MullenLowe, an end-to-end...

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How to leverage sustainability in marketing with Logicalis'…

Podcast

The growing importance of sustainability for businesses translates into increased marketing opportunities, according to Catriona Walkerden, VP, Global Marketing...

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The Whole Marketer Ep96 - Dealing with difficult conversations…

Podcast

Episode #96. ‘Dealing with difficult conversations’ is the personal understanding topic covered in this episode.

As marketers, communication and collaboration...

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Videos

Interview with Jo Whitfield, Chief Executive - Food at The Co-op

Following our CEO conversation with Jo we asked her:

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Gina Miller: A post-Brexit world

Defender of the constitution to some, 'enemy of the people' to others, Gina Miller was the lead claimant in a successful legal battle ensuring parliament had

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Amplify Marketing Festival: 2019 highlights

Watch the highlights from this year's Amplify Marketing Festival for The Marketing Society Scotland, with this year's Ogilvy Lecture being delivered by Stone

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