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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

How Leading CMOs are Restructuring their Funnel Strategy

The Insights

By Rachel Letham

How Leading CMOs are Restructuring their Funnel Strategy
How leading marketers are rethinking funnel strategy, organisational alignment, and measurement to drive revenue in an increasingly complex landscape.

Published on: 8 October 2025

Member Interview with Andrea Cappi

Andrea Cappi
Member Interview with Andrea Cappi, Global Brand Director, Unilever

Published on: 3 October 2025

Why 'Think outside the box' is the worst advice in advertising

The Creativity Crisis Challenge

By Gerry Farrell

Gerry Farrell
Top brands like Tesco and Specsavers don't waste time thinking outside the box, they've created a box worth thinking inside - a perfect creative platform to guide everything they say and do.

Published on: 25 September 2025

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Case studies

2018 commended, Time to Change, marketing communications - case study

portrait

We’re facing an epidemic.

Published on: 15 June 2018

2018 commended, O2, employee engagement - case study

2018 commended, O2

At O2 we believe that doing good is good for business.

Published on: 15 June 2018

2018 commended, Monkey Shoulder, long term excellence - case study

2018 commended, Monkey Shoulder

Monkey Shoulder. Yes, it’s Blended Scotch Whisky. No, it’s not your run- of-the-mill dram.

Published on: 15 June 2018

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Podcasts

Employing creative thinking to increase marketing effectiveness

Epsilon's Performance Marketing Manager, Svetla Pavlova, shares her shiny new object on this latest podcast episode: fostering creative thinking. Being creative...

https://podcasts.marketingsociety.com/episode/employing-creative-thinking-to-increase-marketing-effectiveness 18:56 Tue, 18 Jul 2023 07:19:00 +0100
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Videos

PHD MENA and Arla Foods podcast

The power of data to drive brand growth (behind the scenes)
phd

As part of a partnership between The Marketing Society and PHD MENA we bring you this special podcas

PHD MENA and Arla Foods podcast

Brave Moments Matter webinar

with Thomas Barta, Diageo's Syl Saller, Bó's David Erixon and Kantar
bmm
We conducted the world’s largest leadership study, in partnership with leadership expert Thomas Barta and Kantar.

Brave Moments Matter webinar

War Doctor: surgeon on the front line | David Nott OBE

dn

War Doctor: surgeon on the front line | David Nott OBE

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