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Diageo's ground breaking paper bottle trials

By Michelle Atkinson

Diageo launched 90% paper-based bottle trials in 2024 as a sustainable alternative to traditional beverage packaging. The results were overwhelmingly encouraging.

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The Marketing Society 2024 Awards Source Baz Seal

The 39th Marketing Society Awards Winners and Commended

By Rachel Letham

Celebrating the winners from the 39th Annual The Marketing Society Awards with inspiring stories and many examples of marketing excellence

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Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

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Latest Think Pieces

Celebrating 15 years of Brand of the Year

At our Annual Dinner 2023 we celebrated 15 years of this inspiring award with a showcase from past winners

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Honesty, Change and AI:

By Claire Charruau

We’re at a crossroads in marketing. Greg Jackson, CEO and Founder of Octopus Energy, offered inspiring thoughts on where we can all start: honesty.

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Hong Kong Changemakers Reunited

By Kiri Sinclair

Reuniting the Hong Kong marketing industry with a forward-thinking focus and positive outlook

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Case studies

2017 winner: iD Mobile, New Brand - case study

The mobile category is full of big, established, famous brands.

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2017 winner: J&J, employee engagement - case study

Gone are the days when being a successful, globally respected organisation was enough to attract the world’s best talent.

Today, competition is fierce...

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2017 highly commended: Dominos, branded content - case study

Millennials had become increasingly negative towards marketing; fed up of being disturbed, intruded and, frankly, bored by forms of digital advertising. 38% of...

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Podcasts

Navigating modern marketing chaos with Therabody CMO John Solomon

Podcast

If you take the time to read the environment, today's global chaos and constant change can throw out lots of opportunities for great marketing. John Solomon...

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Can Marketing Save the Planet Ep 52: Part 2 - Marketing, Mindset…

Podcast

“ The world doesn’t need what we do at the moment, we can’t continue the way we are. We need to adapt and look at long term need and deliver valuable solutions...

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