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The Changemakers Challenge Conference Singapore 2025

A review

By Jack Shillito

Tracy Hall speaking at The Marketing Society Singapore Conferencce
Jack Shillito reviews The Changemakers Conference Singapore 2025. He highlights is favourite sessions focussing on the cultural trends, psychological insights and societal frameworks.

Net Zero is Dead. It’s Time to Walk Away from ‘Sustainability’

By Leo Rayman

Loe Rayman
Leo Rayman argues that traditional sustainability messaging has become obsolete and as marketers we should instead be reframing the climate transition as a massive economic and technological revolution.

Leadership Lessons

The Leadership at Speed Challenge

By Iliana Orietta

Iliana Orietta

Leading a growing marketing team is both a challenge and a privilege. It requires not only aligning people with goals but also mentoring, inspiring, and...

Case studies

2018 commended, Girlguiding, not for profit - case study

2018 commended, Girlguiding

There were over 70,000 girls on the waiting list to join Girlguiding, who were missing out because there weren’t enough volunteers.

2018 commended, HSBC, B2B - case study

2018 commended, HSBC

The Belt and Road Initiative (BRI) is possibly the greatest business opportunity of the 21st century

2018 commended, Hostelworld, branded content - case study

2018 commended, Hostelworld

As the only hostel specialist, Hostelworld needed to sell this form of accommodation to young travellers.

Podcasts

Employing creative thinking to increase marketing effectiveness

Epsilon's Performance Marketing Manager, Svetla Pavlova, shares her shiny new object on this latest podcast episode: fostering creative thinking. Being creative...

https://podcasts.marketingsociety.com/episode/employing-creative-thinking-to-increase-marketing-effectiveness 18:56 Tue, 18 Jul 2023 07:19:00 +0100

Playing the long game in B2B marketing with TÜV SÜD's Kristin Sinclair

Discover the secrets to thriving in B2B marketing with insights from Kristin Sinclair, Performance Marketing Manager at TÜV SÜD. Join the Shiny New Object...

https://podcasts.marketingsociety.com/episode/playing-the-long-game-in-b2b-marketing-with-tuv-suds-kristin-sinclair 21:09 Wed, 12 Jul 2023 11:16:00 +0100

The Whole Marketer Ep103 - High stakes leadership with guest Sally Henderson

Episode #103. This topic is both a leadership skill and area of personal understanding – it’s high stakes, high performance leadership. 

High performing teams...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep103-high-stakes-leadership-with-guest-sally-henderson 36:48 Tue, 11 Jul 2023 07:00:00 +0100

Videos

As part of a partnership between The Marketing Society and PHD MENA we bring you this special podcas

PHD MENA and Arla Foods podcast

We conducted the world’s largest leadership study, in partnership with leadership expert Thomas Barta and Kantar.

Brave Moments Matter webinar

War Doctor: surgeon on the front line | David Nott OBE