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Latest Think Pieces

40 Years of Big Ideas, Bold Brands and Brilliant Behaviour

 MLP Retro Arcade
MLP are proud to be part of this year’s 40th anniversary The Marketing Society Awards – four decades of recognising the boldest and brightest ideas in UK marketing.

Cannes Lions 2025: How Do We Move Fast and Build Brands?

Cannes Lions and WARC Creative Impact Unpacked on the Rotonde Stage

By Rachel Letham

Rotonde Stage session at Cannes Lions 2025
The pace of marketing has never been faster, but does speed mean sacrificing long-term brand building? At the Creative Impact Unpacked session Cannes Lions, industry leaders from across Asia, including Andreas Krasser, The Marketing Society Board Member came together to tackle one of marketing's most pressing questions: how do we move fast and build brands simultaneously?

Cannes 2025: Community, Culture and the Comeback of Commercial Creativity

TwentyFirstCenturyBrand's Neil Barrie reflects on the work that wowed at Cannes Lions 2025.

By Neil Barrie

Vaseline Verified Winning at Cannes Lions 2025
At Cannes Lions this year, Neil Barrie from TwentyFirstCenturyBrands was heartened to see that the Grand Prix juries looked beyond the buzz and didn’t reward the loudest, shiniest work.

Case studies

2018 winner, Bodyform, GRAND PRIX/purpose driven/marketing comms - case study

blood

When we launched our campaign #bloodnormal in October 2017, we knew we would get some hateful reactions. But you don’t break taboos without triggering visceral...

2018 commended, Dominos, branded content - case study

2018 commended, Dominos

New Year’s Day (NYD) is the most important day of the year for takeaways.

2018 commended, BT Sport Business, B2B - case study

2018 commended, BT Sport Business

Pub landlords, our primary target audience were being forced to close their premises at a rate of 23 pubs a week.

Podcasts

The Whole Marketer Ep102 - Brave leadership with guest David McQueen

Episode #102. ‘Brave leadership’ is the topic discussed in this episode, exploring the practicalities and challenges of developing a leadership style to become...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep102-brave-leadership-with-guest-david-mcqueen 34:57 Tue, 04 Jul 2023 07:00:00 +0100

Cannes Conversation with Wendy Walker

Welcome to a new mini-series podcast from The Marketing Society

In this new style format for us, we take conversations from our members and board members, that...

https://podcasts.marketingsociety.com/episode/cannes-conversation-with-wendy-walker 10:18 Thu, 29 Jun 2023 09:30:00 +0100

Videos

The soundtrack of bravery | DJ China L'One

Filmed at The Marketing Society London Bravest Conference 2019

Former headteacher, Drew Povey, on courage of your convictions...

Filmed at The Marketing Society London Bravest Conference 2019

Gemma Greaves on the end of The Marketing Society brave trilogy