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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Creative. To be or ever to be.

The Creativity Crisis Challenge

By Vidya Manmohan

Vidya Manmohan
Amid rapid technological change, human qualities of authenticity, empathy and purpose remain the most valuable aspects of creativity, writes Vidya Manmohan, Founder of V4Good, advocating for meaningful work that respects craft and builds lasting positive impact.

Published on: 25 September 2025

Making the case for creativity in a changing world

The Creativity Crisis Challenge

By Paul Coxhill

Paul Coxhill Creativity in Crisis
As part of our The Creativity Crisis Challenge series, Paul Coxhill urges brands to embed creativity across the entire business and shares the behaviours of those that are already doing this and as a result, are engaging more customers and driving growth.

Published on: 25 September 2025

Beyond the Brands We Build: Why Personal Branding Matters More Than Ever

By Bushra Khan 

Bushra Khan 
As marketers we spend our working lives shaping brands but building your own personal brand is every bit as important.

Published on: 24 September 2025

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Case studies

2018 winner, Bodyform, GRAND PRIX/purpose driven/marketing comms - case study

blood

When we launched our campaign #bloodnormal in October 2017, we knew we would get some hateful reactions. But you don’t break taboos without triggering visceral...

Published on: 14 June 2018

2018 commended, Dominos, branded content - case study

2018 commended, Dominos

New Year’s Day (NYD) is the most important day of the year for takeaways.

Published on: 14 June 2018

2018 commended, BT Sport Business, B2B - case study

2018 commended, BT Sport Business

Pub landlords, our primary target audience were being forced to close their premises at a rate of 23 pubs a week.

Published on: 14 June 2018

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Podcasts

The Whole Marketer Ep102 - Brave leadership with guest David McQueen

Episode #102. ‘Brave leadership’ is the topic discussed in this episode, exploring the practicalities and challenges of developing a leadership style to become...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep102-brave-leadership-with-guest-david-mcqueen 34:57 Tue, 04 Jul 2023 07:00:00 +0100
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Videos

Merkle’s Thomas Byrne on building lasting consumer trust

Merkle’s Thomas Byrne on building lasting consumer trust
The intersection between brands, data and consumers is a complex and changing one - and getting the balance right comes down to one key thing.

Merkle’s Thomas Byrne on building lasting consumer trust

3 Great ads, chosen by Shaun Mcllrath

From Iris
shaun

Shaun McIlrath is global chief creative officer of Iris worldwide.

3 Great ads, chosen by Shaun Mcllrath

3 great ads, chosen by Micky Tudor

From CHI&Partners
mick

Micky was one of CHI & Partners very first creative hirings in 2002, and his career spans twenty years.

3 great ads, chosen by Micky Tudor

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