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Diageo's ground breaking paper bottle trials

By Michelle Atkinson

Diageo launched 90% paper-based bottle trials in 2024 as a sustainable alternative to traditional beverage packaging. The results were overwhelmingly encouraging.

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The Marketing Society 2024 Awards Source Baz Seal

The 39th Marketing Society Awards Winners and Commended

By Rachel Letham

Celebrating the winners from the 39th Annual The Marketing Society Awards with inspiring stories and many examples of marketing excellence

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Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

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Latest Think Pieces

Hong Kong Changemakers Reunited

By Kiri Sinclair

Reuniting the Hong Kong marketing industry with a forward-thinking focus and positive outlook

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The Marketing Society New York Conference

The Marketing Society New York 2023 Conference

By Nandini Anitha Nandakumar

Infectious energy and commitment to connecting the marketing community. An event review from New York

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The Marketing Society Singapore 2023 Conference

By Catherine Flynn

Illuminating, definitely. Change-making, indeed. A review of The Marketing Society Singapore 2023 Conference

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Case studies

2017 winner: Tesco, brand revitalisation - case study

Sometimes, looking back can be the key to moving forward.

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2017 highly commended: M&S, customer Insight - case study

Christmas.

An over-crowded marketing landscape. The ‘Superbowl’ of UK advertising. And M&S’s nemesis for the past five years.

But in 2016, reviving clothing...

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2017 hat-trick winner: Maltesers - case study

In 2016, Maltesers set out to bring itself back from declining sales and struggling communications with a new brand platform Look on the Light Side.

An...

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Podcasts

The Whole Marketer Ep94 - Brands with guest Daryl Fielding

Podcast

Episode #94. ‘Brands’ is the technical skill in this episode and features advice from one of the marketing profession’s finest brand builders, on how to create...

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The Whole Marketer Ep93 - Neuromarketing with guest Katie Hart

Podcast

Episode #93. This episode discusses a technical skill and an area of latest thinking – neuromarketing.

Neuromarketing is the scientific study of the brain and...

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Driving the bottom line & making gaming work for Mastercard

Podcast

Kauveri Khullaar, Vice President Consumer Marketing & Sponsorships at Mastercard Asia Pacific, found a new way to extract value from the brand's loyalty points...

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Videos

Peter Ip and Andrew Harrison talk digital transformation

Peter Ip of LinkedIn and Andrew Harrison of Invisible Thread talk digital transformation at Google's offices in Hong Kong.

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Drew Povey: How to keep your school staff motivated

Hub4Leaders interviewed Drew Povey, headteacher at Harrop Fold School and star of Educating Manchester, who told us how he keeps his staff motivated, de

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