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Diageo's ground breaking paper bottle trials

By Michelle Atkinson

Diageo launched 90% paper-based bottle trials in 2024 as a sustainable alternative to traditional beverage packaging. The results were overwhelmingly encouraging.

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The Marketing Society 2024 Awards Source Baz Seal

The 39th Marketing Society Awards Winners and Commended

By Rachel Letham

Celebrating the winners from the 39th Annual The Marketing Society Awards with inspiring stories and many examples of marketing excellence

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Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

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Latest Think Pieces

Interview with Chris Batchelor

We spoke to Chris Batchelor, Director at Muckle Media, as he joins the Marketing Society Scotland Advisory Board ahead of the new year.

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Dartmouth in Conversation

By Nicola Nimmo

Candid insights from an Under the Spotlight with Jon Hussey, on how he has driven change and achieved amazing campaign results

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Navigating Uncertainty

By Meredith Smith

Rather than just mitigating uncertainty, brands need to proactively embrace uncertainty to stay future-fit. Discuss..

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Case studies

2016 highly commended: Brand Extension Hive and British Gas -…

At British Gas we are passionate about looking after your world, which extends to your home, family and the things within it. All of our products and services...

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2016 highly commended: Stork, Brand revitalisation - case study

This is the story of how we brought our forgotten but well-loved baking brand back to life. Happy reading!

SCALE OF THE TASK:

Baking is hot...

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2016 winner: Amnesty International, Shoestring Marketing - case…

Every 2 years, the London Arms Fair at the ExCel centre trades everything from the latest machine guns to killer drones...

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Podcasts

Moneyball marketing with OPPO's Head of Digital Marketing,…

Podcast

What does Brad Pitt's character in Moneyball have to teach a digital marketing manager? How to increase reach and build growth by looking at undervalued...

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Can Marketing Save the Planet - Ep 52: Marketing, mindset shifts…

Podcast

“ We need to route purpose in solving important solutions, developing meaningful solutions and reaching inclusive worthwhile outcomes that mobilise everyone we...

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How to avoid Pride washing and promote natural & intuitive…

Podcast

How many brands know what they're really doing when showing pride? Daniel Peach, Head of Digital Acceleration Programmes, EMEA Go to Market Strategy at Google...

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