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Latest Think Pieces

Cannes Conversations 2025: ‘The Next Billion’ Leadership Brunch

With The Marketing Society and UK Advertising 

By Brynie McBurney

UK Advertising Round Table guests in Cannes 2025
Details of the honest chat about something that doesn’t get talked about enough: how brands can really understand and connect with the next billion consumers in emerging markets. These consumers—mainly in parts of Asia, Africa, and Latin America—are coming online fast.

Cannes Lions 2025: A brave new world?

Julian Boulding's (p)review of Cannes Lions 2025

By Julian Boulding

The Indie Forum at Cannes Lions 2025
Most advertising and marketing communication is now driven by social media. Not so much social first, as social first, second, third and fourth but a quiet revolution is emerging. The annual Cannes (p)review from Julian Boulding

Cannes Lions 2025: What Top CMOs Really Think About Modern Marketing Leadership

Intriguing insights from six CMOs

Three CMOs on stage in panel interview with Sophie Devonshire
Two compelling CMO panels at Cannes Lions Festival of Creativity 2025 hosted by our very own CEO Sophie Devonshire at the Rotonde Stage laid bare the very the complex reality of being a top marketing leader today

Case studies

2018 commended, Bayer Aspirin, best outside UK - case study

2018 commended, Bayer Aspirin

In the US, somebody suffers a heart attack every 42 seconds

2018 winner, Skittles, bravest brand - case study

skittles

This paper is about breaking conventions. The conventions of the agency model, the conventions of branding

2018 winner, Scottish Government, not for profit - case study

2018 winner, Scottish Government

When did you last think about your own death? Or what will happen to your body after you go?

Podcasts

The Whole Marketer Ep101- Host Takeover Special with guest host Jon Evans

Host Takeover Special - Episode #101. Continuing our milestone celebrations of recording 100 episodes, this special episode turns the tables and features a...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep101-host-takeover-special-with-guest-host-jon-evans 41:08 Tue, 20 Jun 2023 07:00:00 +0100

Videos

Filmed at The Marketing Society London Bravest Conference 2019

Rob Poynton on how business leaders should recognise the value of pausing

Filmed at The Marketing Society London Bravest Conference 2019

TechHub's Elizabeth Varley on supporting diverse start-ups

Filmed at The Marketing Society London Bravest Conference 2019

Racing driver Billy Monger on how he returned to racing and his plans for next season