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Latest Think Pieces

Agility: The True Superpower of Modern Leadership

The Leadership at Speed Challenge

By Raksha Khimji

Raksha Khimji

In marketing, speed has always been part of the game. But in today’s world, where change change outruns us all, speed alone isn’t enough. The leaders who thrive...

Slow is smooth, smooth is fast. Finding the right pace in a fast, ever-changing world

The Leadership at Speed Challenge

By Andrea Cappi

Andrea Cappi

The pace of change today is accelerating. As leaders, we are expected to respond to shifting consumer behaviours, emerging technologies, evolving markets, and...

Leadership at Speed: The Strategic Rhythm Framework

The Leadership at Speed Challenge

By Paul Williams

Paul Williams

In nearly two decades of marketing leadership across Middle Eastern and global markets, I've built my reputation on doing what others said was impossible, from...

Case studies

2018 commended, Bayer Aspirin, best outside UK - case study

2018 commended, Bayer Aspirin

In the US, somebody suffers a heart attack every 42 seconds

2018 winner, Skittles, bravest brand - case study

skittles

This paper is about breaking conventions. The conventions of the agency model, the conventions of branding

2018 winner, Scottish Government, not for profit - case study

2018 winner, Scottish Government

When did you last think about your own death? Or what will happen to your body after you go?

Podcasts

The Whole Marketer Ep102 - Brave leadership with guest David McQueen

Episode #102. ‘Brave leadership’ is the topic discussed in this episode, exploring the practicalities and challenges of developing a leadership style to become...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep102-brave-leadership-with-guest-david-mcqueen 34:57 Tue, 04 Jul 2023 07:00:00 +0100

Cannes Conversation with Wendy Walker

Welcome to a new mini-series podcast from The Marketing Society

In this new style format for us, we take conversations from our members and board members, that...

https://podcasts.marketingsociety.com/episode/cannes-conversation-with-wendy-walker 10:18 Thu, 29 Jun 2023 09:30:00 +0100

Videos

The intersection between brands, data and consumers is a complex and changing one - and getting the balance right comes down to one key thing.

Merkle’s Thomas Byrne on building lasting consumer trust

Shaun McIlrath is global chief creative officer of Iris worldwide.

3 Great ads, chosen by Shaun Mcllrath

Micky was one of CHI & Partners very first creative hirings in 2002, and his career spans twenty years.

3 great ads, chosen by Micky Tudor