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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Cannes Lions 2025: What Happens When Creativity Gets a Bionic Arm

Reflections from Cannes Lions 2025, where the future of creativity met the fundamental truths of human connection

By Raphael Bouquillon

SPCSHP in Cannes 2025

After a week at the Cannes Lions International Festival of Creativity with the SPCSHP & MSQ crew, one thing became crystal clear: if last year was about AI's...

Published on: 1 July 2025

Be Kind, Learn Lots: A Marketer's Manifesto for Enduring Relevance

By Richard Powell

half heart half brain AI generated image
Partners of The Marketing Society, Accenture song reflect on our Awards theme for this year "why marketing matters"

Published on: 30 June 2025

Marketing Repositioned - Why Marketing Matters

Now Indispensable to Business Growth

By Katherine Theobald

Arrow showing the word capablity
The world has changed - customers expect more, technology is accelerating, and marketing must evolve to keep pace. That means stepping into a new role and supporting this with a new operating model. Katherine Theobald from Accenture Song writes why marketing still matters.

Published on: 30 June 2025

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Case studies

2018 winner, Beano, brand revitalisation - case study

2018 winner, Beano

This paper tells how a much-loved children’s comic transformed itself from a dormant heritage brand into a contemporary entertainment brand for a whole new...

Published on: 13 June 2018

2018 winner, KFC, Finance Director's Prize - case study

2018 winner, KFC

KFC’s Dirty Louisiana burger was an indulgent beast.

Published on: 12 June 2018

2018 commended, O2, brand extension - case study

2018 commended, O2

This is the story of how a proposition and communcation idea born of a simple, untapped insight

Published on: 5 June 2018

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Podcasts

The Whole Marketer Ep99 - Heart-led career choices with guest Ruth Saunders

Episode #99. ‘Winning hearts and minds’ is the holistic topic discussed in this episode, focusing on internal comms and the skills needed to obtain buy-in from...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep99-heart-led-career-choices-with-guest-ruth-saunders 29:30 Mon, 19 Jun 2023 21:37:00 +0100

The Whole Marketer Ep98 - Confidence with guest Jennifer Spurr

Episode #98. An area of personal understanding that also influences your soft and leadership skills, this episode’s focus is Confidence. 

Have you ever been...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep98-confidence-with-guest-jennifer-spurr 20:18 Mon, 19 Jun 2023 21:33:00 +0100

Can Marketing Save the Planet - Ep 58: ‘The Practicalities of Transitioning to Net Zero, talking Carbon Budgets, and Carbon Literacy’ with Simon Dawes, The Environment Agency.

“Climate change isn’t a game that anybody wins – we either all win or we all lose and I’d much rather we all win”.

Where to start with an overview of this...

https://podcasts.marketingsociety.com/episode/can-marketing-save-the-planet-ep-58-the-practicalities-of-transitioning-to-net-zero-talking-carbon-budgets-and-carbon-literacy-with-simon-dawes-the-environment-agency- 42:03 Fri, 16 Jun 2023 07:36:00 +0100
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Videos

Professor Dan Cable on engaging employees and bringing our best selves to work

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Filmed at The Marketing Society London Bravest Conference 2019

Professor Dan Cable on engaging employees and bringing our best selves to work

Activist Sophie Morgan on how brands can get more involved with disabled representation in retail

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Filmed at The Marketing Society London Bravest Conference 2019

Activist Sophie Morgan on how brands can get more involved with disabled representation in retail

Brainlabs’ Dan Gilbert on why the old rules don’t work anymore

dan gilbert

Dan Gilbert is better placed than most to comment on the fast-changing rules of advertising.

Brainlabs’ Dan Gilbert on why the old rules don’t work anymore

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