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Diageo's ground breaking paper bottle trials

By Michelle Atkinson

Diageo launched 90% paper-based bottle trials in 2024 as a sustainable alternative to traditional beverage packaging. The results were overwhelmingly encouraging.

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The Marketing Society 2024 Awards Source Baz Seal

The 39th Marketing Society Awards Winners and Commended

By Rachel Letham

Celebrating the winners from the 39th Annual The Marketing Society Awards with inspiring stories and many examples of marketing excellence

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Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

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Latest Think Pieces

The Marketing Society Conference 2023

By Jhan Hancock-Rushton

A day of inspiration, ideation, and laughter, brimming with exceptional content from a range of sensational speakers

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From FOMO to JOMO

By Allyson Stewart-Allen

A review of a day of learning with like minded people in our ever changing world

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How marketers can shine a light and forge a path

By Ruth Fittock

A Review: Changemakers Illuminate, how marketers can shine a light and forge a path.

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Case studies

2016 winner: Sport England, Not for Profit - case study

In just one year, This Girl Can has inspired 2.8 million women to do more exercise, but its impact doesn’t stop there.

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E-commerce: when one size does not fit all

The unrelenting evolution of e-commerce continues to push unprecedented change for the retail industry, not least presenting an obvious growth opportunity for...

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2016 commended: Aviva, Cause Related - case study

In 2014, Aviva wanted to do something a bit different for their UK Corporate Responsibility.

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Podcasts

The Whole Marketer Ep92 - Slow the Fu%k down with guest Emma…

Podcast

Episode #92. The holistic topic

discussed in this episode is finding balance in work and life aka ‘Slow the Fu%k down’.

This episode is a

reminder that whilst...

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How to navigate consumer privacy and targeted marketing

Podcast

On the latest Shiny New Object podcast episode we hear from SVP for Marketing at YES Bank, Anju Chauhan. Her focus for the future of marketing is consumer...

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Can Marketing Save the Planet Ep51: Green Claims - The Challenge…

Podcast

“Marketers need to get into the nitty gritty and learn about lifecyle assessments and how they are used, their limitations and their advantages, it might seem...

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