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Latest Think Pieces

Member Interview with Lisa Tan

Lisa Tan
Member Interview with Lisa Tan, Marketing Director, Asia-Pacific, Aviation Week by Informa

The CMO Barometer

Adapt or Die

Report from The Marketing Society
A new report by The Marketing Society in partnership with Serviceplan Group Middle East brings together insights from senior GCC marketing leaders and will feature across our events and discussions throughout 2026.

Marketing's Reputation Crisis: Why We're Failing at Marketing Ourselves

The Marketing Society Global Conversation with Rory Sutherland

By Rachel Letham

Sophie Devonshire and Rory Sutherland
Rachel Letham reviews a recent Global Conversation event focussing on the seemingly self inflicted reputation problem with analysis and resolutions from Rory Sutherland and take aways from Kate Mackie and Gita de Beer.

Case studies

2020 Brave Awards winner, Formula 1

Putting fans back at the heart of F1

f1
At a glance F1 looks impossibly slick and accomplished, yet at the heart the fans had gone missing.

2020 Brave Awards winner, LADbible Group

The illegal blood bank #bloodwithoutbias

ff
1 in 4 of us will depend on donated blood in order to stay alive. The UK needs 200,000 new blood donors each year. And yet millions of pints...

2020 Brave Awards winner, Stroke Association

A stroke of insight

stroke
In 2019, The Stroke Association set out to get onto the charity map with an awareness campaign, Rebuilding Lives. Overshadowed by emotive and well-funded causes such as cancer...

Podcasts

Data Science, AI & the Future of Marketing

GE Healthcare's Director of Omnichannel Strategy, Amit Thard, joins the Shiny New Object podcast for a second time to talk about the benefits that AI is already...

https://podcasts.marketingsociety.com/episode/data-science-ai-the-future-of-marketing 18:17 Tue, 06 Jun 2023 10:10:00 +0100

The Importance of Ethical Marketing with PayPal's Nina Ntatidou

Nina Ntatidou, Global Lead Management at PayPal, explores the significance of diverse backgrounds and skillsets in the marketing industry, as well as the...

https://podcasts.marketingsociety.com/episode/the-importance-of-ethical-marketing-with-paypals-nina-ntatidou 16:40 Wed, 31 May 2023 12:29:00 +0100

Videos

As part of a partnership between The Marketing Society and PHD MENA we bring you this special podcas

PHD MENA and Arla Foods podcast

We conducted the world’s largest leadership study, in partnership with leadership expert Thomas Barta and Kantar.

Brave Moments Matter webinar

War Doctor: surgeon on the front line | David Nott OBE