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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

The Fellows Fundamentals: Marketing Communications

By Chris Macleod

The Fellows Fundamentals header Chris Macleod
As part of our The Fellows Fundamentals series, Chair of Fellows Chris Macleod provides a comprehensive overview of marketing communications (MarComms) as a strategic discipline and an important part of the marketing mix.

Published on: 23 September 2025

Unblocking Our Energy for Marketing Success

The Creativity Crisis Challenge

By Rebecca Hirst

Rebecca Hirst The Creativity Crisis Challenge for The Marketing Society
Energy is the lifeblood of creativity. Only when we understand what to do to shift our energy when it feels stuck, can we think differently about marketing challenges and find breakthrough solutions.

Published on: 22 September 2025

THE PERFECT CREATIVE HEIST: How to Get the Best Out of Your Creative Agency When Times Are Tough

The Creativity Crisis Challenge

By Andreas Krasser

Andreas Krasser The Creativity Crisis Challenge for The Marketing Society
Tough times don’t have to mean boring, generic campaigns, with the right team in place, a clear brief and proactive collaboration, you can still pull off a creative heist.

Published on: 22 September 2025

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Case studies

2018 winner, Beano, brand revitalisation - case study

2018 winner, Beano

This paper tells how a much-loved children’s comic transformed itself from a dormant heritage brand into a contemporary entertainment brand for a whole new...

Published on: 13 June 2018

2018 winner, KFC, Finance Director's Prize - case study

2018 winner, KFC

KFC’s Dirty Louisiana burger was an indulgent beast.

Published on: 12 June 2018

2018 commended, O2, brand extension - case study

2018 commended, O2

This is the story of how a proposition and communcation idea born of a simple, untapped insight

Published on: 5 June 2018

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Podcasts

The Whole Marketer Ep99 - Heart-led career choices with guest Ruth Saunders

Episode #99. ‘Winning hearts and minds’ is the holistic topic discussed in this episode, focusing on internal comms and the skills needed to obtain buy-in from...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep99-heart-led-career-choices-with-guest-ruth-saunders 29:30 Mon, 19 Jun 2023 21:37:00 +0100

The Whole Marketer Ep98 - Confidence with guest Jennifer Spurr

Episode #98. An area of personal understanding that also influences your soft and leadership skills, this episode’s focus is Confidence. 

Have you ever been...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep98-confidence-with-guest-jennifer-spurr 20:18 Mon, 19 Jun 2023 21:33:00 +0100
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Videos

Visa's Mohammed Ismaeel talks bravery

moh

Visa's Mohammed Ismaeel talks bravery

PHD Worldwide’s Philippa Brown on why digital learning must be continuous

PHD Worldwide’s Philippa Brown on why digital learning must be continuous

As technology evolves, so do clients and consumers’ needs.

PHD Worldwide’s Philippa Brown on why digital learning must be continuous

Wayne Arnold on what we can learn from Singapore

Wayne Arnold at our Fellows 2016
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Wayne Arnold on learning from Singapore and marketers round the world at our Fellows Cocktail Party 2016.

Wayne Arnold on what we can learn from Singapore

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