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Latest Think Pieces

The Untapped Opportunity of Connected Omnichannel

By Simon Morgan

Simon Morgan
A new report by The Trade Desk reveals two thirds of Southeast Asians have ad fatigue, as a result of disconnected strategies but an omnichannel approach will build the connections that drive growth.

How to get ahead in marketing from Fellows of The Marketing Society

The Insights

By Rachel Letham

How to get ahead in marketing from Fellows of The Marketing Society
An honest exploration of the choices, failures, and principles that shape marketing careers at the highest level. The insights from this great Fellows-led event

Reset and Rise: Manifesting Your Dream Career and LinkedIn Success

The Insights

By Rachel Letham

Emma Harris Laura Fox Career Transitions Event The Marketing Society
Our Reset and Rise session brought together two powerhouse speakers to tackle the twin challenges of career navigation: mindset and visibility. Get the insights from the session.

Case studies

2018 commended, Direct Line, customer insight - case study

2018 commended, Direct Line

As one of Britain’s largest car insurers, Direct Line believes it has a responsibility not just to its customers, but to wider society.

2018 commended, Direct Line, brand revitalisation - case study

dl

Searching for insurance is a bore. You don’t care who the provider is – they’re all the same, aren’t they?

2018 winner, Toyota, global brand marketing - case study

2018 winner, Toyota

It’s 2017 and, across Europe, Toyota’s hybrid moment has surely come.

Podcasts

Can Marketing Save the Planet - Ep 58: ‘The Practicalities of Transitioning to Net Zero, talking Carbon Budgets, and Carbon Literacy’ with Simon Dawes, The Environment Agency.

“Climate change isn’t a game that anybody wins – we either all win or we all lose and I’d much rather we all win”.

Where to start with an overview of this...

https://podcasts.marketingsociety.com/episode/can-marketing-save-the-planet-ep-58-the-practicalities-of-transitioning-to-net-zero-talking-carbon-budgets-and-carbon-literacy-with-simon-dawes-the-environment-agency- 42:03 Fri, 16 Jun 2023 07:36:00 +0100

Data Science, AI & the Future of Marketing

GE Healthcare's Director of Omnichannel Strategy, Amit Thard, joins the Shiny New Object podcast for a second time to talk about the benefits that AI is already...

https://podcasts.marketingsociety.com/episode/data-science-ai-the-future-of-marketing 18:17 Tue, 06 Jun 2023 10:10:00 +0100

The Importance of Ethical Marketing with PayPal's Nina Ntatidou

Nina Ntatidou, Global Lead Management at PayPal, explores the significance of diverse backgrounds and skillsets in the marketing industry, as well as the...

https://podcasts.marketingsociety.com/episode/the-importance-of-ethical-marketing-with-paypals-nina-ntatidou 16:40 Wed, 31 May 2023 12:29:00 +0100

Videos

Marketing Society Chairman, John Lewis' Craig Inglis closing our 2019 conference in London.

London Bravest Conference 2019: Craig Inglis' closing remarks

How to bring your best and bravest self to work | Professor Dan Cable

London Bravest Conference 2019: Gemma Greaves' opening remarks