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Latest Think Pieces

The Ogilvy Lecture from Amplify

Pete Markey at Amplify
Watch this year's Ogilvy Lecture, delivered by Boots CMO Pete Markey, at this year's Amplify Marketing Festival.

Is your brand suffering from an attention deficit?

By Rohan Lightfoot

Source Istock Credit Charday Penn
Digital dominance creates attention deficit; entertainment might restore advertising effectiveness. Let's look at the problem first

Member Interview with Carl Geraghty

source and credit  : Carl
Member Interview with Carl Geraghty, Managing Partner, TAGR PTE LTD

Case studies

Excellence Awards 2018: entry inspiration

Awards entry inspiration

Be inspired by the crème de la crème of marketing

2017 winner, Knorr, global brand - case study

2017 winner: Knorr

Millennials weren’t buying into ‘Big Food’.

2017 winner: Hammerson Gift Cards, marketing on a shoestring - case study

2017 winner: Hammerson

Nine of Hammerson’s ten UK shopping centres are united under one Gift Card scheme, which has been running since 2008.

Podcasts

The Importance of Ethical Marketing with PayPal's Nina Ntatidou

Nina Ntatidou, Global Lead Management at PayPal, explores the significance of diverse backgrounds and skillsets in the marketing industry, as well as the...

https://podcasts.marketingsociety.com/episode/the-importance-of-ethical-marketing-with-paypals-nina-ntatidou 16:40 Wed, 31 May 2023 12:29:00 +0100

The Whole Marketer Ep97 - Heart-led career choices with guest Rania Robinson

Episode #97. ‘Heart-led career choices’ is the personal understanding topic covered in this episode. 

Abby believes that having technical, soft and leadership...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep97-heart-led-career-choices-with-guest-rania-robinson 30:30 Tue, 23 May 2023 11:06:00 +0100

Videos

What is a “best self” and can it be turned on and made chronically accessible?

Best-Self Activation | Professor Dan Cable | TEDx London Business School

The remarkable story of teenager Billy Monger, one of Britain's most exciting young racing drivers, who in April 2017 was involved in a devastating crash tha

The Teenage Double Amputee Fighting To Race Again | Billy Monger's Incredible Story

Ahead of our recent Marketing Society event in London we caught up with Carolyn to get her thoughts on brave brands such as Nike and The Guardian, her motiva

ITV's Dame Carolyn McCall on brave brands and making a difference