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Latest Think Pieces

Member Interview with Maan Majali

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Member Interview with Maan Majali, Creative Consultant, Prelude & Senior Creative, Bloomberg Media

Member Interview with Neda Lazic

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Member Interview with Neda Lazic Marketing Network Operations and Capabilities Senior Director Eurasia & Middle East at The Coca-Cola Company

Member Interview with Timothy Fare-Matthews

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Member Interview with Timothy Fare-Matthews, Managing Director, First and Ten Productions

Case studies

2018 winner, Suzuki, branded content - case study

2018 winner, Suzuki

Suzuki cars operates in an extremely competitive market.

2018 winner, Senet, customer insight - case study

2018 winner, Senet

How do you talk to people who don’t want to hear from you? At precisely the moment when they least want your message?

2018 winner, National Safety Council, brand activation - case study

2018 winner, National Safety Council

In 2016, the National Safety Council (NSC) had almost no awareness in the US.

Podcasts

The Whole Marketer Ep97 - Heart-led career choices with guest Rania Robinson

Episode #97. ‘Heart-led career choices’ is the personal understanding topic covered in this episode. 

Abby believes that having technical, soft and leadership...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep97-heart-led-career-choices-with-guest-rania-robinson 30:30 Tue, 23 May 2023 11:06:00 +0100

Can Marketing Save the Planet - Ep 56: – “Where does this fit into our sustainability strategy?” – The question all marketers need to be asking. Sam Taylor, The Good Factory

“Consistency of message is what builds trust and we’re going to need that come 2028 when we realise how badly we failed.”

Sam Taylor, grew up on the factory...

https://podcasts.marketingsociety.com/episode/can-marketing-save-the-planet-ep-56-where-does-this-fit-into-our-sustainability-strategy-the-question-all-marketers-need-to-be-asking-sam-taylor-the-good-factory 46:27 Fri, 19 May 2023 08:54:00 +0100

Diversity as key to marketing effectiveness with Meta's Thiago Gomes

Diverse companies are more productive, innovate more, and understand their customers better. On the latest episode of the Shiny New Object Podcast, Thiago Gomes...

https://podcasts.marketingsociety.com/episode/diversity-as-key-to-marketing-effectiveness-with-metas-thiago-gomes 22:32 Tue, 16 May 2023 14:20:00 +0100

Videos

The remarkable story of teenager Billy Monger, one of Britain's most exciting young racing drivers, who in April 2017 was involved in a devastating crash tha

The Teenage Double Amputee Fighting To Race Again | Billy Monger's Incredible Story

Ahead of our recent Marketing Society event in London we caught up with Carolyn to get her thoughts on brave brands such as Nike and The Guardian, her motiva

ITV's Dame Carolyn McCall on brave brands and making a difference

Following our CEO conversation with Jo we asked her:

Interview with Jo Whitfield, Chief Executive - Food at The Co-op