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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Navigating the paradox of digital advertising: Is It annoying?

Source Pixabay Credit Tung Nguyen
Brands that strike the right balance between leveraging tech and maintaining a human touch will be the ones to win over consumers. Insider's innovative solutions can help brands navigate this complex space turning digital advertising challenges into opportunities for growth.

Published on: 10 September 2024

Remembering Tim Ambler

The Lucky Marketeer and Marketing Innovator

By Hugh Burkitt

Remembering Tim Ambler
Our former Chief Executive, Hugh Burkitt reflects on Tim's life and career in this appreciation

Published on: 30 August 2024

In Memory of a Marketing Man

In memoriam to Tim Ambler

By Michael Bayler

In memoriam to Tim Ambler
On the news of his death, Michael Bayler reflects on the impact Fellow of The Marketing Society, Tim Ambler had on the marketing profession.

Published on: 30 August 2024

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Case studies

2017 winner: Ikea, marketing communications - case study

2017 commended: Ikea

At face value IKEA is a household name, popular within culture, and with a long record of creative marketing

Published on: 14 June 2017

2017 highly commended: TSB, purpose driven - case study

2017 commended: TSB

‘Purpose’ is an idea whose time has come. It should come as no surpris

Published on: 14 June 2017

2017 highly commended: Sainsbury's, marketing communicatons - case study

2017 commended: Sainsbury's

2016 marked the fourth year of Christmas is for Sharing for Sainsbury’s.

‘The Greatest Gift’ was our most integrated Christmas campaign ever, using a deeper...

Published on: 14 June 2017

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Podcasts

Can Marketing Save the Planet - Ep 56: – “Where does this fit into our sustainability strategy?” – The question all marketers need to be asking. Sam Taylor, The Good Factory

“Consistency of message is what builds trust and we’re going to need that come 2028 when we realise how badly we failed.”

Sam Taylor, grew up on the factory...

https://podcasts.marketingsociety.com/episode/can-marketing-save-the-planet-ep-56-where-does-this-fit-into-our-sustainability-strategy-the-question-all-marketers-need-to-be-asking-sam-taylor-the-good-factory 46:27 Fri, 19 May 2023 08:54:00 +0100

Diversity as key to marketing effectiveness with Meta's Thiago Gomes

Diverse companies are more productive, innovate more, and understand their customers better. On the latest episode of the Shiny New Object Podcast, Thiago Gomes...

https://podcasts.marketingsociety.com/episode/diversity-as-key-to-marketing-effectiveness-with-metas-thiago-gomes 22:32 Tue, 16 May 2023 14:20:00 +0100
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Videos

Interview with Jo Whitfield, Chief Executive - Food at The Co-op

jow

Following our CEO conversation with Jo we asked her:

Interview with Jo Whitfield, Chief Executive - Food at The Co-op

Gina Miller: A post-Brexit world

gm

Defender of the constitution to some, 'enemy of the people' to others, Gina Miller was the lead claimant in a successful legal battle ensuring parliament had

Gina Miller: A post-Brexit world

Amplify Marketing Festival: 2019 highlights

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Watch the highlights from this year's Amplify Marketing Festival for The Marketing Society Scotland, with this year's Ogilvy Lecture being delivered by Stone

Amplify Marketing Festival: 2019 highlights

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