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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Member Interview with Emma Gordon

By Emma Gordon

Emma Gordon
Member Interview with Emma Gordon, Owner/Director, Bydand Strategic Communications

Published on: 28 January 2026

Member Interview with Malena Roche

Malena Roche
Member Interview with Malena Roche, Senior Social Media Consultant, Ignited Insights - Self Employed

Published on: 28 January 2026

Shaping the Future with AI

insights from the Connection Circle

By Rachel Letham

Member of The Marketing Society in a Connection Circle at an event
In a recent Conversation Circle, three marketing leaders revealed that AI leadership is fundamentally a marketing skill set combining personal learning commitment, strategic deployment focused on competitive advantage and the courage to experiment fast while bringing teams along.

Published on: 27 January 2026

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Case studies

2020 Brave Awards winner, Nationwide

The team that took on the savings crisis

bank
11 million people have less than £100 in savings. That’s a worryingly large amount of people who would struggle to cope financially if they received an unexpected bill.

Published on: 24 July 2020

2020 Brave Awards winner, Guinness Clear

Why Guinness dared to tell everyone to drink water when we reclaimed the Six Nations Sponsorship

guinness
Guinness Clear is the template for brave, responsible marketing. It’s the story of how, during our biggest sales moment of the year and first year of Six Nations sponsorship...

Published on: 24 July 2020

2019 Brave Awards commended, HSBC

Brand Revitalisation sponsored by Accenture

hsbc

This is the story of how HSBC made its international brand heritage relevant to the UK again – at a time when the country had decided to close itself off from...

Published on: 28 June 2019

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Podcasts

Can Marketing Save the Planet - Ep 55: The journey of a sustainable creative agency, from the inside out! with Rob Minto, The Onlii

A sustainable creative agency on a journey to make positive change, we caught up with Rob Minto, managing director of The Onlii. Rob talks about his own journey...

https://podcasts.marketingsociety.com/episode/can-marketing-save-the-planet-ep-55-the-journey-of-a-sustainable-creative-agency-from-the-inside-out-with-rob-minto-the-onlii 31:05 Mon, 08 May 2023 11:31:00 +0100

The Buy Side - Crypto.com - Unofficial Partner

Crypto.com has been one of the biggest spenders in the sports sponsorship market over the last three years, putting its brand to properties including FIFA World...

https://podcasts.marketingsociety.com/episode/the-buy-side-crypto-com-unofficial-partner 38:01 Tue, 02 May 2023 10:57:00 +0100
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Videos

Merkle’s Thomas Byrne on building lasting consumer trust

Merkle’s Thomas Byrne on building lasting consumer trust
The intersection between brands, data and consumers is a complex and changing one - and getting the balance right comes down to one key thing.

Merkle’s Thomas Byrne on building lasting consumer trust

3 Great ads, chosen by Shaun Mcllrath

From Iris
shaun

Shaun McIlrath is global chief creative officer of Iris worldwide.

3 Great ads, chosen by Shaun Mcllrath

3 great ads, chosen by Micky Tudor

From CHI&Partners
mick

Micky was one of CHI & Partners very first creative hirings in 2002, and his career spans twenty years.

3 great ads, chosen by Micky Tudor

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