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Diageo's ground breaking paper bottle trials

By Michelle Atkinson

Diageo launched 90% paper-based bottle trials in 2024 as a sustainable alternative to traditional beverage packaging. The results were overwhelmingly encouraging.

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The Marketing Society 2024 Awards Source Baz Seal

The 39th Marketing Society Awards Winners and Commended

By Rachel Letham

Celebrating the winners from the 39th Annual The Marketing Society Awards with inspiring stories and many examples of marketing excellence

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Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

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Latest Think Pieces

Optimise your Q4 digital toolkits in-flight

By Tom Ollerton

Automated Creative (AC) surveyed a range of senior marketers who shared their concerns and admitted to falling behind when it came to creative optimisation.

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Fellow interview with Paul Menzies

By Paul Menzies

Hear from one of our new 2023 Fellows, Paul Menzies.

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Sustainability Squad Podcast Series

Hosted out of the UAE, bringing together a group of members to help drive change around ESG.

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Case studies

2016 highly commended: Absolut, Branded Content - case study

Absolut explored the intersection between digital and real worlds, creating a simple, addictive game. The more you play the more you discover.

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2016 highly commended: Pot Noodle, Customer Insight - case study

Pot Noodle was becoming a cultural pariah and as a result, its sales and market share were dropping. Something radical had to be done.

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2016 commended: Wyevale Garden Centres, Relationships - case…

How does a gardening chain achieve success in an increasingly saturated marketplace?

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Podcasts

The Whole Marketer Ep88 - Brand Transformation with guest Andrew…

Podcast

Episode #88. Series 5! We’re kicking off this new season with a technical skill – brand transformation - but when approached with a Whole Marketer mindset, a...

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Why purpose driven marketing is essential for brand survival in…

Podcast

Kavita Yadav, Genpact's Assistant Vice President for Marketing and Communications, is reminding brands that the key to standing out and building loyalty is...

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Purpose Disruptors - What agencies can do when agencies have…

Podcast

“Incremental change isn’t going to work. It's time to move now from shallow small change to systemic change at speed.”

What a way to kick off conversations with...

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Videos

Trendspotting with Carat

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Sophia the robot discusses the future of AI with Marketing…

Hearing from speakers from Hanson Robotics and Brinc, and Sophia the robot, Marketing Society Hong Kong members Felicia Leung of the Hong Kong Golf and Tenni

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