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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Interview with David Kean

Speaker at The Changemakers Conference Scotland 2025

We caught up with David Kean who is speaking at The Changemakers Conference Scotland on 29 October in Edinburgh.

In marketing, we’re often negotiating creative...

Interview with Mick Doran

By Mick Doran

Ahead of the Future Leaders Event Noggins, Narratives & Navigating What’s Next in Marketing, we had a chat with Mick Doran CMI Director at C&C Group, co-founder

...

Interview with Alicia Teltz

Speaker at The Changemakers Conference Scotland 2025

You describe your LinkedIn advice as ‘unhinged and audacious’ — what do you think most people get wrong about building a personal brand on LinkedIn?

Case studies

2018 winner, IAG Cargo, building customer relationships - case study

2018 winner, IAG Cargo - case study

Ever wondered why you can only take one or two suitcases abroad?

One word: cargo.

The entire world depends on airplanes to move cargo beneath the feet of...

2018 winner, Godiva, brand extension - case study

2018 winner, Godiva, extension - case study

This is the story of how Godiva, a niche brand in the UK, looked beyond their traditional chocolate boutique stores and exploded into everyday luxury – into...

2018 winner, EY, B2B - case study

In 2015 EY needed a step change to achieve its global ambition to grow in an increasingly disruptive environment. Building a strong, distinctive brand was a...

Podcasts

Can Marketing Save the Planet - Ep 55: The journey of a sustainable creative agency, from the inside out! with Rob Minto, The Onlii

A sustainable creative agency on a journey to make positive change, we caught up with Rob Minto, managing director of The Onlii. Rob talks about his own journey...

https://podcasts.marketingsociety.com/episode/can-marketing-save-the-planet-ep-55-the-journey-of-a-sustainable-creative-agency-from-the-inside-out-with-rob-minto-the-onlii 31:05 Mon, 08 May 2023 11:31:00 +0100

The Buy Side - Crypto.com - Unofficial Partner

Crypto.com has been one of the biggest spenders in the sports sponsorship market over the last three years, putting its brand to properties including FIFA World...

https://podcasts.marketingsociety.com/episode/the-buy-side-crypto-com-unofficial-partner 38:01 Tue, 02 May 2023 10:57:00 +0100

Unleashing the Power of Creator Commerce with Lucrèce Sicat, Head of Creator Marketing, Europe at Amazon

Are you feeling uncertain about your marketing career path? Our latest guest on the Shiny New Object podcast, Lucrèce Sicat, Head of Creator Marketing at Amazon...

https://podcasts.marketingsociety.com/episode/unleashing-the-power-of-creator-commerce-with-lucrece-sicat-head-of-creator-marketing-europe-at-amazon 28:03 Tue, 02 May 2023 10:49:00 +0100