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Latest Think Pieces

Member Interview with David Pugh-Jones

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Member Interview with David Pugh-Jones, Chief Marketing Officer

Member Interview with Enshe Manto

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Member Interview with Ense Manto, Strategy Director and Chief of Staff, Kenvue APAC

Member Interview with Suzie Walker

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Member Interview with Suzie Walker, MD and Founder, Suzie Walker Executive Search

Case studies

2018 winner, IAG Cargo, building customer relationships - case study

2018 winner, IAG Cargo - case study

Ever wondered why you can only take one or two suitcases abroad?

One word: cargo.

The entire world depends on airplanes to move cargo beneath the feet of...

2018 winner, Godiva, brand extension - case study

2018 winner, Godiva, extension - case study

This is the story of how Godiva, a niche brand in the UK, looked beyond their traditional chocolate boutique stores and exploded into everyday luxury – into...

2018 winner, EY, B2B - case study

2018 winner, EY, B2B - case study

In 2015 EY needed a step change to achieve its global ambition to grow in an increasingly disruptive environment.  Building a strong, distinctive brand was a...

Podcasts

Can Marketing Save the Planet Ep 54: – As Citizens we really have a much bigger (and more important) role to play in the world! with Jon Alexander

“How can organisations treat people as citizens, not just as consumers? How can organisations invite people into their agency and creativity to shape the world...

https://podcasts.marketingsociety.com/episode/episode-54-as-citizens-we-really-have-a-much-bigger-and-more-important-role-to-play-in-the-world-with-jon-alexander 50:09 Thu, 20 Apr 2023 07:53:00 +0100

Videos

In April 2017, a rising star of motorsport, Billy Monger, suffered a tragic crash at Donington Park.

Billy Monger: Against All Odds

Do you have a mind like water? Water is flexible. When it meets an obstacle, it goes around it. Improv teaches us to be flexible.

Rob Poynton: beyond control

Peter Ip of LinkedIn and Andrew Harrison of Invisible Thread talk digital transformation at Google's offices in Hong Kong.

Peter Ip and Andrew Harrison talk digital transformation