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Diageo's ground breaking paper bottle trials

By Michelle Atkinson

Diageo launched 90% paper-based bottle trials in 2024 as a sustainable alternative to traditional beverage packaging. The results were overwhelmingly encouraging.

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The Marketing Society 2024 Awards Source Baz Seal

The 39th Marketing Society Awards Winners and Commended

By Rachel Letham

Celebrating the winners from the 39th Annual The Marketing Society Awards with inspiring stories and many examples of marketing excellence

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Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

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Latest Think Pieces

Brand Of The Year 2023: The Shortlist

Winning Brand of the Year is just about the most prestigious accolade for any team, this year we celebrate 15 years of the award and you can vote online now

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Member Interview with Charis Marr

Member Interview with Charis Marr, Marketing & Brand Consultant at Marr-keting.

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Inspirational Marketing Leader

It is time to reveal the shortlist of the 12 nominees who are in the running to be crowned Inspirational Marketing Leader for 2023. The Inspirational Marketing Leader Award 2023 is run in partnership with MediaLink and association with Campaign.

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Case studies

2016 winner: Direct Line, Customer Insight - case study

In 2013, Direct Line Group was a company in dire straits. The‘come direct’ approach had lost its pulling power...

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2016 highly commended: Trelleborg, Long Term Marketing Excellence…

What do you get if you combine a marine engineering company with a cutting-edge digital marketing strategy? The reaction Richard Hepworth got from his...

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2016 winner - The Electoral Commission, Marketing Comms - case…

In the build up to the 2015 general election, the Commission’s data indicated that 7.5 million British citizens were not correctly registered to vote.

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Podcasts

Unlock the Secrets of Experiential Ecommerce with Citi AVP -…

Podcast

Step inside the marketing strategies of Citi's Varun Ravichandran and discover how to turn your customers into enthusiastic members of your brand story. Get...

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Next generation acquisition with EF Education First's…

Podcast

The future of marketing goes beyond channel planning, utilising data and behavioural science to give organisations a competitive edge. According to Jennsen Fung...

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Can Marketing Save the Planet? The Story So Far…

Podcast

“Sustainability is making marketing exciting again…”

Gemma and I are used to asking the questions on our Can Marketing Save the Planet podcast - but in this...

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Videos

How to create a culture of marketing effectiveness

Marketing Week and Thinkbox present a video series examining the currency of marketing effectiveness.

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Hong Kong's YouTube Gamers on advertising in games

Online gaming influencers Jason and EdwardSlime talk to Campaign Asia about the growth of gaming in Hong Kong as well as ad blindness, marketing to gamers, a

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