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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Rituals, Brands, and Human Connection

Key insights from our Global Conversation with MSQ

By Rachel Letham

The Marketing Society MSQ Rituals
The intersection of personal wellness and brand strategy provided fascinating insights in our latest Global Conversation event

Published on: 22 January 2025

Member Interview with Cigdem Oztabak

Photo provided by Cigdem
Member Interview with Cigdem Oztabak, CMO, Pirix.co

Published on: 22 January 2025

Transforming Your Brand: Why Real Change Starts with People, Not Just Processes

Transformation 21CenturyBrands
In a world of constant change, where organisations are tasked with "transforming while performing" as marketers we are uniquely equipped to drive that transformation as TwentyFirstCenturyBrand explains.

Published on: 21 January 2025

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Case studies

2018 winner, IAG Cargo, building customer relationships - case study

2018 winner, IAG Cargo - case study

Ever wondered why you can only take one or two suitcases abroad?

One word: cargo.

The entire world depends on airplanes to move cargo beneath the feet of...

Published on: 30 May 2018

2018 winner, Godiva, brand extension - case study

2018 winner, Godiva, extension - case study

This is the story of how Godiva, a niche brand in the UK, looked beyond their traditional chocolate boutique stores and exploded into everyday luxury – into...

Published on: 30 May 2018

2018 winner, EY, B2B - case study

2018 winner, EY, B2B - case study

In 2015 EY needed a step change to achieve its global ambition to grow in an increasingly disruptive environment.  Building a strong, distinctive brand was a...

Published on: 30 May 2018

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Podcasts

Can Marketing Save the Planet Ep 54: – As Citizens we really have a much bigger (and more important) role to play in the world! with Jon Alexander

“How can organisations treat people as citizens, not just as consumers? How can organisations invite people into their agency and creativity to shape the world...

https://podcasts.marketingsociety.com/episode/episode-54-as-citizens-we-really-have-a-much-bigger-and-more-important-role-to-play-in-the-world-with-jon-alexander 50:09 Thu, 20 Apr 2023 07:53:00 +0100
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Videos

Peter Ip and Andrew Harrison talk digital transformation

AH

Peter Ip of LinkedIn and Andrew Harrison of Invisible Thread talk digital transformation at Google's offices in Hong Kong.

Peter Ip and Andrew Harrison talk digital transformation

Drew Povey: How to keep your school staff motivated

drew

Hub4Leaders interviewed Drew Povey, headteacher at Harrop Fold School and star of Educating Manchester, who told us how he keeps his staff motivated, de

Drew Povey: How to keep your school staff motivated

3 great ads I had nothing to do with: Sir John Hegarty

Sir John Hegarty talks to Thinkbox
john
With over 50 years in the creative industry under his belt, John Hegarty is one of our industry greats.

3 great ads I had nothing to do with: Sir John Hegarty

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