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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Digital Twins: The Simple Fix for AI’s Visual Risks

By Oliver Disney

Digital Twins AI image
Visual consistency is the cornerstone of strong branding and while AI has hugely sped up this creative work, the small flaws it generates (distorted logos, inconsistent colours) undermine brand integrity. This is where digital twins come in.

Published on: 1 September 2025

Where Creativity Meets Impact: Meta Announces Reels Awards for Southeast Asia

By Brynie McBurney

Meta Reel Impact Awards
The Meta Reels Impact Awards 2025 celebrate the most creative and impactful Reels campaigns across Southeast Asia and emerging markets. Open to brands, agencies, and creators, the awards recognise work that drives real business results through standout creativity.

Published on: 29 August 2025

Cassettes, Crimped Hair & High Scores: An 80s Spin on Customer Loyalty

By Simon Jamieson

80's retro arcades
At The 40th Annual The Marketing Society Awards night 1980s nostalgia was in the air and the brands that won big were those that created moments that made people feel seen, valued and a part of something bigger.

Published on: 29 August 2025

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Case studies

2018 winner, IAG Cargo, building customer relationships - case study

2018 winner, IAG Cargo - case study

Ever wondered why you can only take one or two suitcases abroad?

One word: cargo.

The entire world depends on airplanes to move cargo beneath the feet of...

Published on: 30 May 2018

2018 winner, Godiva, brand extension - case study

2018 winner, Godiva, extension - case study

This is the story of how Godiva, a niche brand in the UK, looked beyond their traditional chocolate boutique stores and exploded into everyday luxury – into...

Published on: 30 May 2018

2018 winner, EY, B2B - case study

2018 winner, EY, B2B - case study

In 2015 EY needed a step change to achieve its global ambition to grow in an increasingly disruptive environment.  Building a strong, distinctive brand was a...

Published on: 30 May 2018

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Podcasts

The Buy Side - Crypto.com - Unofficial Partner

Crypto.com has been one of the biggest spenders in the sports sponsorship market over the last three years, putting its brand to properties including FIFA World...

https://podcasts.marketingsociety.com/episode/the-buy-side-crypto-com-unofficial-partner 38:01 Tue, 02 May 2023 10:57:00 +0100
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Videos

Gemma Greaves on the end of The Marketing Society brave trilogy

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Filmed at The Marketing Society London Bravest Conference 2019

Gemma Greaves on the end of The Marketing Society brave trilogy

Rob Poynton on how business leaders should recognise the value of pausing

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Filmed at The Marketing Society London Bravest Conference 2019

Rob Poynton on how business leaders should recognise the value of pausing

TechHub's Elizabeth Varley on supporting diverse start-ups

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Filmed at The Marketing Society London Bravest Conference 2019

TechHub's Elizabeth Varley on supporting diverse start-ups

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