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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Brand Valuation

By David Haigh

Brand valuation is a powerful tool connecting marketing and finance, enabling marketers to quantify and leverage brand value for strategic advantage. Understanding and applying its principles is key for long-term growth and brand equity.

Managing Disagreement Within Your Team

By Patrick Barwise

A top performing marketing team manages to combine a high level of substantive conflict (open discussion about the issues) with a low level of emotional, interpersonal conflict. As a team leader, here's how you can help achieve this.

Speaker Q&A with Laura Vipond, Chief Growth Officer at Ogilvy UK

Amplify 2024

We caught up with Chief Growth Officer at Ogilvy UK, Laura Vipond, as Ogilvy return as head sponsors of Amplify 2024.

Case studies

2017 commended: Persil, purpose driven - case study

2017 commended: Persil

The problem: fading brand relevance was dragging down sales 97% of households in the UK use detergent

2017 winner: Direct Line, building marketing capabilities, case study

2017 winner: Direct Line

In 2013, Direct Line Group became a stand-alone company, Having started its disinvestment from the Royal Bank of Scotland (RBS) through an initial public...

2017 winner: John Lewis, FD's prize/commended

Long-term excellence - case study

This paper tells the story of how, from 2012-2015, John Lewis created a series of Christmas campaigns

Videos

British surgeon David Nott travels around the world to volunteer his skills in war and disaster zones, and trains local medics.

'Indiana Jones of surgery' on training doctors in Syria

For your firm to stay competitive, you need your people to innovate. So why don’t they do it?

Content Hub

Featured

Cannes 2025 Spotlight

Our First Play Verto Pulse Survey is Now Live! Have Your Say

Why Marketing Matters

Latest Think Pieces

Brand Valuation

Managing Disagreement Within Your Team

Speaker Q&A with Laura Vipond, Chief Growth Officer at Ogilvy UK

Case studies

2017 commended: Persil, purpose driven - case study

2017 winner: Direct Line, building marketing capabilities, case study

2017 winner: John Lewis, FD's prize/commended

Podcasts

Data-driven marketing success, the importance of flexibility & ChatGPT as PA

Substack: The Future of Personal Marketing and Brand Sponsorship

Unofficial Partner - The Buy Side - Coke and the Olympics

Videos

'Indiana Jones of surgery' on training doctors in Syria

'Indiana Jones of surgery' on training doctors in Syria

If your employees don’t love coming to work – here’s how to change that

If your employees don’t love coming to work – here’s how to change that

How to launch a brand without advertising

"Humans are hardwired to respond to stories," says Alex Smith, partner of Story PR.

How to launch a brand without advertising