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Latest Think Pieces

Member Interview with Christophe Castagnera

Christophe Castagnera
Member Interview with Christophe Castagnera, Head of Strategy and Experience Advisory

Member Interview with Christopher Cormier

Christopher Cormier
Member Interview with Christopher Cormier, Head of Personal Care and Household Essentials, Walmart Connect and Member of The New York Board

The Incredible, Invisible Power of Sound

A The Marketing Society Learning Lab

By Rachel Letham

People listening to music
The Marketing Society Learning Lab on sonic branding revealed how sound works as a powerful, unconscious tool for brands to capture attention, convey meaning instantly and create lasting emotional connections.

Case studies

2019 Brave Awards Winner, Syft

Scaling Up

syft

Since its founding in late 2015, Syft has sought to drive up standards for employers and jobseekers. As Uber has revolutionised how we travel and Deliveroo how...

2019 Brave Awards Winner, Ella's Kitchen

Relationship Marketing

ella

Management summary

This paper tells how baby food brand Ella’s Kitchen overcame a declining market full of ‘me too’ imitators, by shifting focus from retail to...

2019 Brave Awards commended, United Nations

Not For Profit

UN

In an age of growing grassroots activism, many people feel that action happens on the street, not behind the closed doors of the United Nations.

For a body set...

Podcasts

Navigating modern marketing chaos with Therabody CMO John Solomon

If you take the time to read the environment, today's global chaos and constant change can throw out lots of opportunities for great marketing. John Solomon...

https://podcasts.marketingsociety.com/episode/navigating-modern-marketing-chaos-with-therabody-cmo-john-solomon 26:17 Mon, 27 Mar 2023 12:03:00 +0100

Can Marketing Save the Planet Ep 52: Part 2 - Marketing, Mindset Shifts and the Pursuit of a Purpose Upgrade, with Paul Skinner (Part 2)

“ The world doesn’t need what we do at the moment, we can’t continue the way we are. We need to adapt and look at long term need and deliver valuable solutions...

https://podcasts.marketingsociety.com/episode/can-marketing-save-the-planet-ep-52-part-2-marketing-mindset-shifts-and-the-pursuit-of-a-purpose-upgrade-with-paul-skinner-part-2 30:27 Thu, 23 Mar 2023 07:15:00 +0000

Videos

The strength to speak up | Whistleblower Helen Evans

Valuable 500 - disability on the leadership agenda | Caroline Casey

Be braver by doing less | Robert Poynton