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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

The Fellows Fundamentals: Global Marketing

Lessons learnt on the world’s stage

By Raoul Pinnell

The Fellows Fundamentals header with Raoul Pinnell
As part of The Fellows Fundamentals series Raoul Pinnell breaks down global marketing - what works, what doesn't and what best practice looks like.

Published on: 28 August 2025

The Fellows Fundamentals: It takes a whole brand experience to earn customers’ decisions

By Charlie Dawson and Anna Miley

 The Fellows Fundamentals header with Charlie Dawson and Anna Miley
As part of The Fellows Fundamentals series Charlie Dawson and Anna Miley breaks down the brand experience - what it means and how to achieve it to it's fullest extent.

Published on: 28 August 2025

Member Interview with Ifeoma Jibunoh

Image created by The Marketing Society
Member Interview with Ifeoma Jibunoh, Chief Marketing Officer, S.V.P, Cassava Technologies

Published on: 27 August 2025

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Case studies

Excellence Awards 2018: entry inspiration

Awards entry inspiration

Be inspired by the crème de la crème of marketing

Published on: 19 February 2018

2017 winner, Knorr, global brand - case study

2017 winner: Knorr

Millennials weren’t buying into ‘Big Food’.

Published on: 15 June 2017

2017 winner: Hammerson Gift Cards, marketing on a shoestring - case study

2017 winner: Hammerson

Nine of Hammerson’s ten UK shopping centres are united under one Gift Card scheme, which has been running since 2008.

Published on: 14 June 2017

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Podcasts

Substack: The Future of Personal Marketing and Brand Sponsorship

Stephanie Bonnet, Head of Corporate Communications at EDF in the UK, discusses the impact of platforms like Substack on digital marketing in the latest episode...

https://podcasts.marketingsociety.com/episode/substack-the-future-of-personal-marketing-and-brand-sponsorship 21:13 Mon, 10 Apr 2023 15:25:00 +0100

Unofficial Partner - The Buy Side - Coke and the Olympics

Coca Cola and the Olympics is sport's most enduring commercial relationship. But how does it work on the inside? How relevant is the Games to today's Coke...

https://podcasts.marketingsociety.com/episode/unofficial-partner-the-buy-side-coke-and-the-olympics 47:49 Thu, 06 Apr 2023 13:03:00 +0100

Can Marketing Save the Planet Ep 53: – 'Marketing - A Critical Changemaker' - with Andy Last, Executive Partner, Purpose and Sustainability, MullenLowe

In this episode of, Can Marketing Save the Planet we spoke to Andy Last, Executive Partner, Purpose and Sustainability from MullenLowe, an end-to-end...

https://podcasts.marketingsociety.com/episode/can-marketing-save-the-planet-ep-53-marketing-a-critical-changemaker-with-andy-last-executive-partner-purpose-and-sustainability-mullenlowe 41:16 Thu, 06 Apr 2023 08:03:00 +0100
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Videos

Brainlabs’ Dan Gilbert on why the old rules don’t work anymore

dan gilbert

Dan Gilbert is better placed than most to comment on the fast-changing rules of advertising.

Brainlabs’ Dan Gilbert on why the old rules don’t work anymore

Publicis Groupe’s Annette King on how data can drive creativity

ak

Data shouldn’t stifle creativity. Instead, it should be used to inspire new ways of thinking, working and creating.

Publicis Groupe’s Annette King on how data can drive creativity

TechHub's Elizabeth Varley on digital entrepreneurship

ev

Elizabeth will be speaking with Tesco's John Allan at our London Conference 2019.

TechHub's Elizabeth Varley on digital entrepreneurship

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