Content Hub

All

Featured

Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Member Interview with Yolande Battell

Member interview with Yolande Battell, EVP

Member Interview with Shelley Walker

Member Interview with Shelley Walker, Head of Marketing, The Exeter

The Digital Day Series 2025: Global Marketing Insights

By Rachel Letham

The Marketing Society's Digital Day Series 2025 brought together marketing leaders across five global hubs - Scotland, Singapore, UAE, England and Hong Kong, to...

Case studies

Excellence Awards 2018: entry inspiration

Awards entry inspiration

Be inspired by the crème de la crème of marketing

2017 winner, Knorr, global brand - case study

2017 winner: Knorr

Millennials weren’t buying into ‘Big Food’.

2017 winner: Hammerson Gift Cards, marketing on a shoestring - case study

2017 winner: Hammerson

Nine of Hammerson’s ten UK shopping centres are united under one Gift Card scheme, which has been running since 2008.

Podcasts

Unofficial Partner - The Buy Side - Coke and the Olympics

Coca Cola and the Olympics is sport's most enduring commercial relationship. But how does it work on the inside? How relevant is the Games to today's Coke...

https://podcasts.marketingsociety.com/episode/unofficial-partner-the-buy-side-coke-and-the-olympics 47:49 Thu, 06 Apr 2023 13:03:00 +0100

Can Marketing Save the Planet Ep 53: – 'Marketing - A Critical Changemaker' - with Andy Last, Executive Partner, Purpose and Sustainability, MullenLowe

In this episode of, Can Marketing Save the Planet we spoke to Andy Last, Executive Partner, Purpose and Sustainability from MullenLowe, an end-to-end...

https://podcasts.marketingsociety.com/episode/can-marketing-save-the-planet-ep-53-marketing-a-critical-changemaker-with-andy-last-executive-partner-purpose-and-sustainability-mullenlowe 41:16 Thu, 06 Apr 2023 08:03:00 +0100

How to leverage sustainability in marketing with Logicalis' Catriona Walkerden

The growing importance of sustainability for businesses translates into increased marketing opportunities, according to Catriona Walkerden, VP, Global Marketing...

https://podcasts.marketingsociety.com/episode/how-to-leverage-sustainability-in-marketing-with-logicalis-catriona-walkerden 20:46 Mon, 03 Apr 2023 11:11:00 +0100

Videos

For your firm to stay competitive, you need your people to innovate. So why don’t they do it?

If your employees don’t love coming to work – here’s how to change that

"Humans are hardwired to respond to stories," says Alex Smith, partner of Story PR.

How to launch a brand without advertising

Akzonobel's Katie Laviolette on winning the 'One to Watch' at our Brave Awards 2019