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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Member Interview with Andrea Cappi

Andrea Cappi
Member Interview with Andrea Cappi, Global Brand Director, Unilever

Published on: 3 October 2025

Why 'Think outside the box' is the worst advice in advertising

The Creativity Crisis Challenge

By Gerry Farrell

Gerry Farrell
Top brands like Tesco and Specsavers don't waste time thinking outside the box, they've created a box worth thinking inside - a perfect creative platform to guide everything they say and do.

Published on: 25 September 2025

Creativity: A Luxury of the Successful or the Essential Solution in Crisis?

The Creativity Crisis Challenge

By Lex Bradshaw-Zanger

Lex Bradshaw-Zanger
L’Oréal SAPMENA Region Chief Marketing & Digital Officer and The Marketing Society, Singapore Board Member, Lex Bradshaw-Zanger breaks down marketing creativity in today's world concluding in challenging times we need to remain open to reinventing what creativity truly means.

Published on: 25 September 2025

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Case studies

Excellence Awards 2018: entry inspiration

Awards entry inspiration

Be inspired by the crème de la crème of marketing

Published on: 19 February 2018

2017 winner, Knorr, global brand - case study

2017 winner: Knorr

Millennials weren’t buying into ‘Big Food’.

Published on: 15 June 2017

2017 winner: Hammerson Gift Cards, marketing on a shoestring - case study

2017 winner: Hammerson

Nine of Hammerson’s ten UK shopping centres are united under one Gift Card scheme, which has been running since 2008.

Published on: 14 June 2017

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Podcasts

Data-driven marketing success, the importance of flexibility & ChatGPT as PA

Madlen Nicolaus, the former VP Marketing EMEA at SAP Concur, showcases the power of a working mother in the tech industry on the latest episode of the Shiny New...

https://podcasts.marketingsociety.com/episode/data-driven-marketing-success-the-importance-of-flexibility-chatgpt-as-pa 24:43 Mon, 17 Apr 2023 16:18:00 +0100

Substack: The Future of Personal Marketing and Brand Sponsorship

Stephanie Bonnet, Head of Corporate Communications at EDF in the UK, discusses the impact of platforms like Substack on digital marketing in the latest episode...

https://podcasts.marketingsociety.com/episode/substack-the-future-of-personal-marketing-and-brand-sponsorship 21:13 Mon, 10 Apr 2023 15:25:00 +0100

Unofficial Partner - The Buy Side - Coke and the Olympics

Coca Cola and the Olympics is sport's most enduring commercial relationship. But how does it work on the inside? How relevant is the Games to today's Coke...

https://podcasts.marketingsociety.com/episode/unofficial-partner-the-buy-side-coke-and-the-olympics 47:49 Thu, 06 Apr 2023 13:03:00 +0100
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Videos

Racing driver Billy Monger on how he returned to racing and his plans for next season

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Filmed at The Marketing Society London Bravest Conference 2019

Racing driver Billy Monger on how he returned to racing and his plans for next season

Professor Dan Cable on engaging employees and bringing our best selves to work

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Filmed at The Marketing Society London Bravest Conference 2019

Professor Dan Cable on engaging employees and bringing our best selves to work

Activist Sophie Morgan on how brands can get more involved with disabled representation in retail

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Filmed at The Marketing Society London Bravest Conference 2019

Activist Sophie Morgan on how brands can get more involved with disabled representation in retail

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