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Diageo's ground breaking paper bottle trials

By Michelle Atkinson

Diageo launched 90% paper-based bottle trials in 2024 as a sustainable alternative to traditional beverage packaging. The results were overwhelmingly encouraging.

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The Marketing Society 2024 Awards Source Baz Seal

The 39th Marketing Society Awards Winners and Commended

By Rachel Letham

Celebrating the winners from the 39th Annual The Marketing Society Awards with inspiring stories and many examples of marketing excellence

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Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

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Latest Think Pieces

Speaker interview with Mercy Abel

We caught up with Mercy Abel ahead of her appearance at Trendspotting Creativity.

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The Changemakers Illuminate Conference, Dubai

By Marwa Kaabour

A day of inspiration, learning, and illumination. UAE Board Member Marwa Kaabour reviews our 2023 Conference

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Using psychology

By Jack Miles

Perceptions of time matter more than time itself. Reducing how much of your customer’s time you’re perceived as wasting should be your CX priority.

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Case studies

2016 highly commended: Telefonica O2, Long Term Marketing…

There are countless papers on O2 that have charted an 8-year history from troubled BT Cellnet right through to successful rebirth and market dominance.

...

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2016 winner: Lotto, Brand Activation - case study

The UK National Lottery's purpose remains, to generate money for good causes – funding people and projects...

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2016 highly commended: Sainsbury's, Brand Activation - case…

The extraordinary collaborations that achieved this are a reminder that when we all share, its not about who 'won' at Christmas, because everyone wins.

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Podcasts

The Whole Marketer Ep87 - Menopause with guest Claire Farrant

Podcast

Episode #87. Menopause is the focus of this episode – it’s an area of personal understanding, not just for our own understanding but it’s also important to gain...

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‘Speak Up Now - Marketing in times of climate crisis’ - creating…

Podcast

Do you ask yourself as a marketer, “with all the decisions I took today, did I accelerate the transition to net zero, or slow it down? If the conclusion at the...

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The Whole Marketer Ep86 - Ageism with guest Nicky Bullard

Podcast

Episode #86. This episode discusses the impact of ageism in marketing – both externally for our customers and consumers, but also internally in the workplace.

Ag...

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