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Diageo's ground breaking paper bottle trials

By Michelle Atkinson

Diageo launched 90% paper-based bottle trials in 2024 as a sustainable alternative to traditional beverage packaging. The results were overwhelmingly encouraging.

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The Marketing Society 2024 Awards Source Baz Seal

The 39th Marketing Society Awards Winners and Commended

By Rachel Letham

Celebrating the winners from the 39th Annual The Marketing Society Awards with inspiring stories and many examples of marketing excellence

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Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

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Latest Think Pieces

MARKETING TRANSFORMATION 2023

The 2023 Marketing Transformation Report in partnership with Accenture Song - Lessons from The Marketing Society Awards

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Advice for Aspiring NEDs

By David Pearson

Lessons on becoming a NED from David Pearson

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How Tech is Changing Marketing

By Glyn Shadwell

It’s no secret that technology is the ever-evolving frontier of the marketing industry. But how can marketers keep pace with the sheer speed and scale of change?

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Case studies

2016 winner: Heineken, Business to Business - case study

HEINEKEN, the UK’s leading cider and beer business, faced the challenges of driving incremental volume in the on-‐trade and defending against incentives from...

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2016 winner: Shell Driver's Club, FD's Prize - case…

Shell might be one of the globe’s most instantly recognisable brands, but in mid-2013 it was suffering...

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2016 highly commended: NHS Blood and Transplant, Effective…

The number of new blood donors coming forward has plummeted 40% in the past decade.

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Podcasts

The Whole Marketer Ep85 - Workstyle with guests Alex Hirst and…

Podcast

Episode #85. Workstyle is the topic in this episode – the revolution of flexible working and the freedom to choose when and where you work. Not only for...

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Food Waste and The Sharing Economy - Driving Systemic Behaviour…

Podcast

“Marketers have the largest job of the lives ahead of them. They have got to drive systemic behaviour change and move us collectively from this linear...

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The Whole Marketer Ep84 - Inclusive Marketing with guest Jerry…

Podcast

Episode #84. This topic is Inclusive Marketing and the impact that marketing to a diverse audience can have for your organisation and society as a whole.

As...

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