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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Why TV is the Safest Bet in the Digital World

Card Game
Contrary to common assumptions, TV advertising is one of the least risky and most profitable marketing investments, according to the Profit Ability 2 report by Thinkbox and with traditional barriers like high costs and slow execution dissolving through AI and BVOD tech, TV offers far greater predictability in comparison to the supposedly 'safe bet' digital channels.

Published on: 25 September 2025

Now is the Time for Creativity!

The Creativity Crisis Challenge

By Amrita Randhawa

Amrita Randhawa
In high-pressure times when fear of failure can stifle creativity, organisations should foster creative culture by encouraging experimental thinking and championing those who push for unconventional approaches, explains Publicis Groupe's Amrita Randhawa as part of The Creativity Crisis Challenge series.

Published on: 25 September 2025

Creative. To be or ever to be.

The Creativity Crisis Challenge

By Vidya Manmohan

Vidya Manmohan
Amid rapid technological change, human qualities of authenticity, empathy and purpose remain the most valuable aspects of creativity, writes Vidya Manmohan, Founder of V4Good, advocating for meaningful work that respects craft and builds lasting positive impact.

Published on: 25 September 2025

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Case studies

2017 winner: Ikea, marketing communications - case study

2017 commended: Ikea

At face value IKEA is a household name, popular within culture, and with a long record of creative marketing

Published on: 14 June 2017

2017 highly commended: TSB, purpose driven - case study

2017 commended: TSB

‘Purpose’ is an idea whose time has come. It should come as no surpris

Published on: 14 June 2017

2017 highly commended: Sainsbury's, marketing communicatons - case study

2017 commended: Sainsbury's

2016 marked the fourth year of Christmas is for Sharing for Sainsbury’s.

‘The Greatest Gift’ was our most integrated Christmas campaign ever, using a deeper...

Published on: 14 June 2017

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Podcasts

Can Marketing Save the Planet Ep 53: – 'Marketing - A Critical Changemaker' - with Andy Last, Executive Partner, Purpose and Sustainability, MullenLowe

In this episode of, Can Marketing Save the Planet we spoke to Andy Last, Executive Partner, Purpose and Sustainability from MullenLowe, an end-to-end...

https://podcasts.marketingsociety.com/episode/can-marketing-save-the-planet-ep-53-marketing-a-critical-changemaker-with-andy-last-executive-partner-purpose-and-sustainability-mullenlowe 41:16 Thu, 06 Apr 2023 08:03:00 +0100

How to leverage sustainability in marketing with Logicalis' Catriona Walkerden

The growing importance of sustainability for businesses translates into increased marketing opportunities, according to Catriona Walkerden, VP, Global Marketing...

https://podcasts.marketingsociety.com/episode/how-to-leverage-sustainability-in-marketing-with-logicalis-catriona-walkerden 20:46 Mon, 03 Apr 2023 11:11:00 +0100
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Videos

Brainlabs’ Dan Gilbert on why the old rules don’t work anymore

dan gilbert

Dan Gilbert is better placed than most to comment on the fast-changing rules of advertising.

Brainlabs’ Dan Gilbert on why the old rules don’t work anymore

Publicis Groupe’s Annette King on how data can drive creativity

ak

Data shouldn’t stifle creativity. Instead, it should be used to inspire new ways of thinking, working and creating.

Publicis Groupe’s Annette King on how data can drive creativity

TechHub's Elizabeth Varley on digital entrepreneurship

ev

Elizabeth will be speaking with Tesco's John Allan at our London Conference 2019. Book tickets.

TechHub's Elizabeth Varley on digital entrepreneurship

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