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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Beyond bias - tapping AI’s potential for accelerating Asian marketing

By Gus Wick

Mahlab given permission to use
While Generative AI’s potential in Asia remains bright, current approaches to data means marketers in Asia must continue to develop their own approaches to using AI

Published on: 18 July 2024

Member Interview with Felita Figueredo

source and credit - Felita
Member Interview with Felita Figueredo, Senior Director - Head of Digital & Insights | Strategic Communications EMEA

Published on: 16 July 2024

Speaker interview with Natalya Ratner

Amplify 2024

Natalya Ratner
We caught up with Natalya ahead of her taking part in the Amplify debate at Amplify 2024.

Published on: 15 July 2024

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Case studies

2017 winner: iD Mobile, New Brand - case study

2017 winner: iD Mobile

The mobile category is full of big, established, famous brands.

Published on: 14 June 2017

2017 winner: J&J, employee engagement - case study

2017 winner: J&J

Gone are the days when being a successful, globally respected organisation was enough to attract the world’s best talent.
 
Today, competition is fierce...

Published on: 14 June 2017

2017 highly commended: Dominos, branded content - case study

2017 commended: Dominos

Millennials had become increasingly negative towards marketing; fed up of being disturbed, intruded and, frankly, bored by forms of digital advertising. 38% of...

Published on: 14 June 2017

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Podcasts

The Whole Marketer Ep94 - Brands with guest Daryl Fielding

Episode #94. ‘Brands’ is the technical skill in this episode and features advice from one of the marketing profession’s finest brand builders, on how to create...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep94-brands-with-guest-daryl-fielding 43:18 Mon, 20 Mar 2023 18:46:00 +0000

The Whole Marketer Ep93 - Neuromarketing with guest Katie Hart

Episode #93. This episode discusses a technical skill and an area of latest thinking – neuromarketing. 

Neuromarketing is the scientific study of the brain and...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep93-neuromarketing-with-guest-katie-hart 23:09 Mon, 20 Mar 2023 18:40:00 +0000

Driving the bottom line & making gaming work for Mastercard

Kauveri Khullaar, Vice President Consumer Marketing & Sponsorships at Mastercard Asia Pacific, found a new way to extract value from the brand's loyalty points...

https://podcasts.marketingsociety.com/episode/driving-the-bottom-line-making-gaming-work-for-mastercard 24:12 Mon, 20 Mar 2023 12:45:00 +0000
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Videos

Inspiring Minds with Dave King

Design Director of Studio LR
dk

Inspiring Minds with Dave King

Braver digital strategies

celina

At this Under the Spotlight event we spoke to Damien Mooney and Celina Ma to get their thoughts on how marketers can build braver digital strategies.

Braver digital strategies

New York Braver Conference: NHL's Kimberly Davis

kim

New York Braver Conference: NHL's Kimberly Davis

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