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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

The Trust Challenge: Cloudy, with a chance of credibility

By Johnny Winn

Johnny Winn Member of The Marketing Society
Virgin Media O2's Johnny Winn on why understanding your audience is key to marketing trust.

Published on: 19 August 2025

The Trust Challenge: How marketers can build and measure trust

By Richard Bowden

Richard Bowden Member of The Marketing Society
No7 Beauty Company's Richard Bowden examines the key areas of marketing trust: consistency, authenticity, transparency and growth impact.

Published on: 19 August 2025

The Trust Challenge: Building trust in a cynical landscape

By Abigail Dixon

Abigail Dixon Member of The Marketing Society
As marketing leaders building trust is essential but trust only happens when three key elements are in place, authenticity, ability and empathy, as Abigail Dixon explains.

Published on: 19 August 2025

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Case studies

2017 winner: The National Art Pass, long-term excellence - case study

2017 winner: The National Art Pass

The Art Fund charity was established in 1903 and has remained dedicated to its mission of securing works of art for the nation ever since. What has been less...

Published on: 14 June 2017

2017 winner: HCL Technologies - case study

2017 winner: HCL

The $7 Billion Global IT services company comprised of 100000+ Ideapreneurs across 31 countries, which adds tens of thousands to its ranks annually has a...

Published on: 14 June 2017

2017 highly commended: Kronenbourg 1664 - case study

2017 commended: Kronenbourg 1664

In 2012 Kronenbourg 1664’s fortunes were not looking good. Sadly, this wasn’t new.

Since the heady prerecession heights of 2007 when the business was selling 1...

Published on: 14 June 2017

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Podcasts

Can Marketing Save the Planet Ep 52: Part 2 - Marketing, Mindset Shifts and the Pursuit of a Purpose Upgrade, with Paul Skinner (Part 2)

“ The world doesn’t need what we do at the moment, we can’t continue the way we are. We need to adapt and look at long term need and deliver valuable solutions...

https://podcasts.marketingsociety.com/episode/can-marketing-save-the-planet-ep-52-part-2-marketing-mindset-shifts-and-the-pursuit-of-a-purpose-upgrade-with-paul-skinner-part-2 30:27 Thu, 23 Mar 2023 07:15:00 +0000

The Whole Marketer Ep95 - Marketing Leadership with guest Pete Markey

Episode #95.  This episode discusses Marketing Leadership with returning guest Pete Markey, CMO Boots. 

Since Pete last spoke to Abby in Season 1 almost two...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep95-marketing-leadership-with-guest-pete-markey 29:40 Tue, 21 Mar 2023 07:00:00 +0000

The Whole Marketer Ep94 - Brands with guest Daryl Fielding

Episode #94. ‘Brands’ is the technical skill in this episode and features advice from one of the marketing profession’s finest brand builders, on how to create...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep94-brands-with-guest-daryl-fielding 43:18 Mon, 20 Mar 2023 18:46:00 +0000
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Videos

Interview with Jo Whitfield, Chief Executive - Food at The Co-op

jow

Following our CEO conversation with Jo we asked her:

Interview with Jo Whitfield, Chief Executive - Food at The Co-op

Gina Miller: A post-Brexit world

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Defender of the constitution to some, 'enemy of the people' to others, Gina Miller was the lead claimant in a successful legal battle ensuring parliament had

Gina Miller: A post-Brexit world

Amplify Marketing Festival: 2019 highlights

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Watch the highlights from this year's Amplify Marketing Festival for The Marketing Society Scotland, with this year's Ogilvy Lecture being delivered by Stone

Amplify Marketing Festival: 2019 highlights

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