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Latest Think Pieces

Differentiating in a sea of sameness and bagging a fl-amazing Golden Quarter

A review of The Digital Day England 2025 from The Very Group

By Sannah Rogers

Very Christmas Advertising Campaign
Sannah Rogers reviews The Digital Day 2025 with an in depth appraisal of how Very successfully competes with the likes of Amazon and Shein using integrated digital and traditional media campaigns.

Member Interview with Matt Gibbs

Image created by The Marketing Society
Member Interview with Matt Gibbs, Managing Director, Bayes Price

Kindness, Curiosity, and Connection

Q+A with CSO at Spark Foundry UK

By Venya Wijegoonewardene

Venya Wijegoonewardene CSO at Spark Foundry UK
Q+A with Venya Wijegoonewardene CSO at Spark Foundry UK - her golden rules, her biggest influences and why she appeared at The Royal Courts of Justice.

Case studies

2017 winner: The National Art Pass, long-term excellence - case study

2017 winner: The National Art Pass

The Art Fund charity was established in 1903 and has remained dedicated to its mission of securing works of art for the nation ever since. What has been less...

2017 winner: HCL Technologies - case study

2017 winner: HCL

The $7 Billion Global IT services company comprised of 100000+ Ideapreneurs across 31 countries, which adds tens of thousands to its ranks annually has a...

2017 highly commended: Kronenbourg 1664 - case study

2017 commended: Kronenbourg 1664

In 2012 Kronenbourg 1664’s fortunes were not looking good. Sadly, this wasn’t new.

Since the heady prerecession heights of 2007 when the business was selling 1...

Podcasts

The Whole Marketer Ep95 - Marketing Leadership with guest Pete Markey

Episode #95.  This episode discusses Marketing Leadership with returning guest Pete Markey, CMO Boots. 

Since Pete last spoke to Abby in Season 1 almost two...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep95-marketing-leadership-with-guest-pete-markey 29:40 Tue, 21 Mar 2023 07:00:00 +0000

The Whole Marketer Ep94 - Brands with guest Daryl Fielding

Episode #94. ‘Brands’ is the technical skill in this episode and features advice from one of the marketing profession’s finest brand builders, on how to create...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep94-brands-with-guest-daryl-fielding 43:18 Mon, 20 Mar 2023 18:46:00 +0000

The Whole Marketer Ep93 - Neuromarketing with guest Katie Hart

Episode #93. This episode discusses a technical skill and an area of latest thinking – neuromarketing. 

Neuromarketing is the scientific study of the brain and...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep93-neuromarketing-with-guest-katie-hart 23:09 Mon, 20 Mar 2023 18:40:00 +0000

Videos

Marketing Society Asia Chair HSBC's Tricia Weener on bravery

We interview BBC's Ben Thompson about fake news, how businesses can plan for 2018 and his own career risks.

BBC's Ben Thompson on quality journalism and planning for 2018

Inspiring Minds with Dave King