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Diageo's ground breaking paper bottle trials

By Michelle Atkinson

Diageo launched 90% paper-based bottle trials in 2024 as a sustainable alternative to traditional beverage packaging. The results were overwhelmingly encouraging.

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The Marketing Society 2024 Awards Source Baz Seal

The 39th Marketing Society Awards Winners and Commended

By Rachel Letham

Celebrating the winners from the 39th Annual The Marketing Society Awards with inspiring stories and many examples of marketing excellence

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Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

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Latest Think Pieces

The Creative Catalyst Conference in Singapore

By David Mayo

The Creative Catalyst felt like an important event that will be remembered for some time to come.

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DDB Hong Kong's CEO Andreas Krasser gets unapologetically candid about what keeps him up at night four years into the role, navigating uncertainty, and the lessons on leadership that you won't find on his LinkedIn feed.

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Securing a NED, Trustee or Advisory role

By Chris Macleod

Following The Marketing Society Fellows-led event in London, Chris Macleod shares his valuable insights and top ten tips.

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Case studies

2016 highly commended: 5 Gum, Global Marketing - case study

In 2013 the 5 Gum brand was declining and teens were a big reason why. So how did we get teens to think of our product differently and buy more 5 Gum? We...

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2016 winner: Green Flag, Branded Content - case study

Rather than try and compete in marketing spend, Green Flag used something that comes naturally: creativity and fun.

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2016 highly commended: Pepsi Max, Branded Content - case study

In 2012 Pepsi Max had lost relevance to the primary consumer (18-34s) and become the ‘Poor man’s Coke.’

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Podcasts

The Whole Marketer Ep83 - Purpose for organisations with guest…

Podcast

Episode #83. ‘Purpose for organisations’ is the holistic skill for marketers explored in this episode. Purpose is the reason for a brand or organisation to...

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How Marketers Can Tell a True Story about Climate Change with…

Podcast

“How are we (marketers) going to tell a true story about climate and our impact on the climate, so that we can change the systems in our lives, so that we tread...

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The Whole Marketer Ep82 - Promotional Marketing with guest Andrew…

Podcast

Episode #82. Today’s episode is a technical skill - Promotional Marketing. Promotional marketing is a powerful tool aimed to influence a purchasing transaction...

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