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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

The Digital Day Scotland 2025

By Mike Alexander, Account Director - Planning and Growth, Muckle Media

It was an uncharacteristically sunny day in Glasgow as I hopped off my train and headed to the very impressive Glasgow Science Centre for The Marketing Society...

The Digital Day Scotland 2025

By Nicola (Nik) Campbell, Brand Manager, Young Spirits

It’s all too easy to get caught up in so much ‘doing’ that we have no time to think. Stuck on the hamster wheel of work, we’re unable to carve out time to form...

Future Leaders #2 Event Review

Chris Marsh’s unfiltered wisdom on embracing failure and finding success.

I wasn’t sure what to expect from my first Future Leaders talk. Having only become a member of The Marketing Society earlier this year, I was still buzzing from my first event – Digital Day 2025 – the previous week and feeling inspired.

Case studies

2017 Winner: O2, Case Study

2017 Winner: O2

This is the story of how O2 showed that second-hand mobile phone customers don’t need to be second-class citizens – all while driving first-class business...

2017 winner, Advanced, business-to-business - case study

2017 Winner, Advanced

Advanced are looking to consolidate and grow their position as the UK’s third largest solutions provider, and have recently undergone a re-brand to both elevate...

2017 winner: ITV, National Lottery, brand activation - case study

2017 Winner: ITV, National Lottery

Despite living in an Olympic-mad sporting powerhouse, almost half of us fail to meet medical guidelines on physical activity

Podcasts

Driving the bottom line & making gaming work for Mastercard

Kauveri Khullaar, Vice President Consumer Marketing & Sponsorships at Mastercard Asia Pacific, found a new way to extract value from the brand's loyalty points...

https://podcasts.marketingsociety.com/episode/driving-the-bottom-line-making-gaming-work-for-mastercard 24:12 Mon, 20 Mar 2023 12:45:00 +0000

Moneyball marketing with OPPO's Head of Digital Marketing, Europe, JJ Foan

What does Brad Pitt's character in Moneyball have to teach a digital marketing manager? How to increase reach and build growth by looking at undervalued...

https://podcasts.marketingsociety.com/episode/moneyball-marketing-with-oppos-head-of-digital-marketing-europe-jj-foan 20:57 Mon, 13 Mar 2023 11:30:00 +0000

Can Marketing Save the Planet - Ep 52: Marketing, mindset shifts and the pursuit of a Purpose Upgrade, with Paul Skinner (Part 1)

“ We need to route purpose in solving important solutions, developing meaningful solutions and reaching inclusive worthwhile outcomes that mobilise everyone we...

https://podcasts.marketingsociety.com/episode/can-marketing-save-the-planet-ep-52-marketing-mindset-shifts-and-the-pursuit-of-a-purpose-upgrade-with-paul-skinner-part-1 30:14 Tue, 07 Mar 2023 20:33:00 +0000

Videos

At this Under the Spotlight event we spoke to Damien Mooney and Celina Ma to get their thoughts on how marketers can build braver digital strategies.

Content Hub

Featured

Cannes 2025 Spotlight

Our First Play Verto Pulse Survey

Why Marketing Matters

Latest Think Pieces

The Digital Day Scotland 2025

The Digital Day Scotland 2025

Future Leaders #2 Event Review

Case studies

2017 Winner: O2, Case Study

2017 winner, Advanced, business-to-business - case study

2017 winner: ITV, National Lottery, brand activation - case study

Podcasts

Driving the bottom line & making gaming work for Mastercard

Moneyball marketing with OPPO's Head of Digital Marketing, Europe, JJ Foan

Can Marketing Save the Planet - Ep 52: Marketing, mindset shifts and the pursuit of a Purpose Upgrade, with Paul Skinner (Part 1)

Videos

Braver digital strategies

Braver digital strategies

New York Braver Conference: NHL's Kimberly Davis

New York Braver Conference: NHL's Kimberly Davis

Trendspotting with Carat

Trendspotting with Carat