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Diageo's ground breaking paper bottle trials

By Michelle Atkinson

Diageo launched 90% paper-based bottle trials in 2024 as a sustainable alternative to traditional beverage packaging. The results were overwhelmingly encouraging.

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The Marketing Society 2024 Awards Source Baz Seal

The 39th Marketing Society Awards Winners and Commended

By Rachel Letham

Celebrating the winners from the 39th Annual The Marketing Society Awards with inspiring stories and many examples of marketing excellence

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Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

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Latest Think Pieces

21st Century Marketing Leadership

By Michael Bayler

As so often, this week’s Marketing Society webinar, “21st Century Marketing Leadership”, crammed a remarkable amount of insight into way too little time.

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Source Unsplash Credit Glenn Carstens Peters

Why should a customer buy from you?

Jim Coates, partner at the Value Factory, writes on one of the most important topics for any business - why a customer should buy from you.

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Brands and the Green Opportunity

By Alex Lewis

While we’ve been witnessing the shocking scenes of wildfires burning in Southern Europe and North America, environmental issues have been used to drive division in UK politics.

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Case studies

2016 winner: Telefonica O2, Relationships - case study

To win and retain customers, brands have to fight harder than before. The only way to succeed is to focus on giving consumers what they want and value.

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2016 winner: OxfordSM - Engagement - case study

Like most marketing consultants, we’ve always put 99% of our skills and energy into meeting the needs of our clients.

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2016 winner: P&G - Always, Marketing for Good - case study

Our creative insight was that gender stereotypes are so ingrained in our culture, they are even part of our language.

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Podcasts

Gaming technology and the future of fashion advertising

Podcast

As gaming becomes a bigger part of everyone's lives, high-end fashion brands have access to an even bigger audience that's looking to enhance their virtual...

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No Awards on a Dead Planet - Marketing Activism - Gustav Martner,…

Podcast

“Advertising can be important as it can make new ideas win and kick out old ideas – but campaigns aren’t trying to kick anything out – they’re just saying, you...

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Moving marketing towards "business to human"

Podcast

Kirstina Lagerstedt, Marketing Director Scandinavia at Wolters Kluwer Tax and Accounting, talks to us about the importance of considering the end consumer who...

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