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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Interview with Katie Hart

Why Neuromarketing Matters

katie hart headshot
Meet our Inspiring Minds speaker Neuromarketing Specialist Katie Hart

Published on: 18 August 2025

The Trust Challenge: Why Trust and Relevance Go Hand in Hand

By Pete Markey

Pete Markey Member of The Marketing Society
Former CMO of Boots and ISBA President Pete Markey shares his insights on how brand can earn and keep trust.

Published on: 12 August 2025

The Fellows Fundamentals: Marketing Leadership

By Thomas Barta

Thomas Barta The Fellows Fundamentals
As part of The Fellows Fundamentals series Thomas Barta takes a detailed look at what marketing leadership is and what it isn't.

Published on: 12 August 2025

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Case studies

2017 Winner: O2, Case Study

2017 Winner: O2

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This is the story of how O2 showed that second-hand mobile phone customers don’t need to be second-class citizens – all while driving first-class business...

Published on: 14 June 2017

2017 winner, Advanced, business-to-business - case study

2017 Winner, Advanced

Advanced are looking to consolidate and grow their position as the UK’s third largest solutions provider, and have recently undergone a re-brand to both elevate...

Published on: 14 June 2017

2017 winner: ITV, National Lottery, brand activation - case study

2017 Winner: ITV, National Lottery

Despite living in an Olympic-mad sporting powerhouse, almost half of us fail to meet medical guidelines on physical activity

Published on: 14 June 2017

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Podcasts

The Whole Marketer Ep93 - Neuromarketing with guest Katie Hart

Episode #93. This episode discusses a technical skill and an area of latest thinking – neuromarketing. 

Neuromarketing is the scientific study of the brain and...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep93-neuromarketing-with-guest-katie-hart 23:09 Mon, 20 Mar 2023 18:40:00 +0000

Driving the bottom line & making gaming work for Mastercard

Kauveri Khullaar, Vice President Consumer Marketing & Sponsorships at Mastercard Asia Pacific, found a new way to extract value from the brand's loyalty points...

https://podcasts.marketingsociety.com/episode/driving-the-bottom-line-making-gaming-work-for-mastercard 24:12 Mon, 20 Mar 2023 12:45:00 +0000

Moneyball marketing with OPPO's Head of Digital Marketing, Europe, JJ Foan

What does Brad Pitt's character in Moneyball have to teach a digital marketing manager? How to increase reach and build growth by looking at undervalued...

https://podcasts.marketingsociety.com/episode/moneyball-marketing-with-oppos-head-of-digital-marketing-europe-jj-foan 20:57 Mon, 13 Mar 2023 11:30:00 +0000
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Videos

China L'One: We Run The World

china

China is speaking at our 2019 London Bravest Conference on 6 No

China L'One: We Run The World

Billy Monger: Against All Odds

Double Amputee Racing Driver
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In April 2017, a rising star of motorsport, Billy Monger, suffered a tragic crash at Donington Park.

Billy Monger: Against All Odds

Rob Poynton: beyond control

A complex world demands the ability to improvise
rob

Do you have a mind like water? Water is flexible. When it meets an obstacle, it goes around it. Improv teaches us to be flexible.

Rob Poynton: beyond control

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