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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Unblocking Our Energy for Marketing Success

The Creativity Crisis Challenge

By Rebecca Hirst

Rebecca Hirst The Creativity Crisis Challenge for The Marketing Society
Energy is the lifeblood of creativity. Only when we understand what to do to shift our energy when it feels stuck, can we think differently about marketing challenges and find breakthrough solutions.

Published on: 22 September 2025

THE PERFECT CREATIVE HEIST: How to Get the Best Out of Your Creative Agency When Times Are Tough

The Creativity Crisis Challenge

By Andreas Krasser

Andreas Krasser The Creativity Crisis Challenge for The Marketing Society
Tough times don’t have to mean boring, generic campaigns, with the right team in place, a clear brief and proactive collaboration, you can still pull off a creative heist.

Published on: 22 September 2025

The Untapped Opportunity of Connected Omnichannel

By Simon Morgan

Simon Morgan
A new report by The Trade Desk reveals two thirds of Southeast Asians have ad fatigue, as a result of disconnected strategies but an omnichannel approach will build the connections that drive growth.

Published on: 18 September 2025

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Case studies

2017 commended: Persil, purpose driven - case study

2017 commended: Persil

The problem: fading brand relevance was dragging down sales 97% of households in the UK use detergent

Published on: 14 June 2017

2017 winner: Direct Line, building marketing capabilities, case study

2017 winner: Direct Line

In 2013, Direct Line Group became a stand-alone company, Having started its disinvestment from the Royal Bank of Scotland (RBS) through an initial public...

Published on: 14 June 2017

2017 winner: John Lewis, FD's prize/commended

Long-term excellence - case study

jl

This paper tells the story of how, from 2012-2015, John Lewis created a series of Christmas campaigns

Published on: 14 June 2017

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Podcasts

Moneyball marketing with OPPO's Head of Digital Marketing, Europe, JJ Foan

What does Brad Pitt's character in Moneyball have to teach a digital marketing manager? How to increase reach and build growth by looking at undervalued...

https://podcasts.marketingsociety.com/episode/moneyball-marketing-with-oppos-head-of-digital-marketing-europe-jj-foan 20:57 Mon, 13 Mar 2023 11:30:00 +0000

Can Marketing Save the Planet - Ep 52: Marketing, mindset shifts and the pursuit of a Purpose Upgrade, with Paul Skinner (Part 1)

“ We need to route purpose in solving important solutions, developing meaningful solutions and reaching inclusive worthwhile outcomes that mobilise everyone we...

https://podcasts.marketingsociety.com/episode/can-marketing-save-the-planet-ep-52-marketing-mindset-shifts-and-the-pursuit-of-a-purpose-upgrade-with-paul-skinner-part-1 30:14 Tue, 07 Mar 2023 20:33:00 +0000
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Videos

China L'One: We Run The World

china

China is speaking at our 2019 London Bravest Conference on 6 November at the Science Museum.

China L'One: We Run The World

Billy Monger: Against All Odds

Double Amputee Racing Driver
bm

In April 2017, a rising star of motorsport, Billy Monger, suffered a tragic crash at Donington Park.

Billy Monger: Against All Odds

Rob Poynton: beyond control

A complex world demands the ability to improvise
rob

Do you have a mind like water? Water is flexible. When it meets an obstacle, it goes around it. Improv teaches us to be flexible.

Rob Poynton: beyond control

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