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Diageo's ground breaking paper bottle trials

By Michelle Atkinson

Diageo launched 90% paper-based bottle trials in 2024 as a sustainable alternative to traditional beverage packaging. The results were overwhelmingly encouraging.

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The Marketing Society 2024 Awards Source Baz Seal

The 39th Marketing Society Awards Winners and Commended

By Rachel Letham

Celebrating the winners from the 39th Annual The Marketing Society Awards with inspiring stories and many examples of marketing excellence

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Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

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Latest Think Pieces

21st Century Marketing Leadership

By Kevin Chesters

Since closing my last company & becoming a solo operator one of the best things I’ve noticed is that once your days are no longer filled with endless meetings you have a lot more time to do interesting things with interesting people.

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How technology tamed the killer creative

By Chris Lewis

In this article Chris highlights the current golden age of creativity, emphasising that creativity is not about commerce but about making the invisible visible and producing original ideas.

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Source Canva Credit Monkey Business Images

Marketing to the CFO

By Ruth Saunders

Is marketing to the CFO a challenge or an opportunity for CMOs? We asked Fellow of The Marketing Society Ruth Saunders for her perspective and top tips.

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Case studies

2016 winner: NHS, Leading Edge Thinking | highly commended: Not…

Bleed for England mixed passion for rugby and patriotism through a suite of compelling, player-led, online and offline content and a powerful call to action

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2016 winner: O2, Cause Related - case study

The mobile industry is changing, and young talent, with latent digital flair, is key to keeping O2's business fresh and innovative.

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2015 winner: Dixons Carphone, Customer Insight - case study

This is a story about the power of subtlety in marketing communications. About the power of applying meaningful...

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Podcasts

Creativity for breakthrough growth with Lynne Deason &…

Podcast

The power of brand communications and creativity to drive breakthrough growth. Host, Annabel Venner is joined by Lynne Deason and Richard McLeod from Kantar to...

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How to overcome tech complexity in modern marketing

Podcast

Mars' Global Digital Marketing Lead, Mohit Arora, tells us how brands can deal with the ever increasing number of tech options and platforms when developing...

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The Whole Marketer Ep80 - Marketing competencies with guest Raj…

Podcast

Episode #80. Marketing competencies is the topic featured in this episode; a topic we’ve covered previously but we believe it’s important to hear different...

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Videos

'Football fans have been ignored for the last decade':…

With 85 million views per month, it's no wonder they are attracting sponsorship and co

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Treasury Wine Estates' Bo Jakubenko's advice for young…

We catch up with Bo Jakubenko, global marketing manager of Treasury Wine Estates and our Young Marketing Leader of the Year, on the things she has learned through her life and career

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