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Latest Think Pieces

Member Interview with Josephine Soei

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Member Interview with Josephine Soei, Head of Marketing and Communications, Deichmann

Agility in Uncertainty: Strategic responses to the evolving trade landscape

By Ines Lam

Connections & Conversations From Macro to Market - Asia’s Economic Trends
Ines Lam from HSBC explains how global trade uncertainty from US tariffs is forcing businesses to reshape supply chains through reshoring and nearshoring strategies while prioritizing expense control.

Member Interview with Steve Johnstone

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Member Interview with Steve Johnstone, Creative Director and Co-Founder, Alliance Creative

Case studies

2017 commended: Persil, purpose driven - case study

2017 commended: Persil

The problem: fading brand relevance was dragging down sales 97% of households in the UK use detergent

2017 winner: Direct Line, building marketing capabilities, case study

2017 winner: Direct Line

In 2013, Direct Line Group became a stand-alone company, Having started its disinvestment from the Royal Bank of Scotland (RBS) through an initial public...

2017 winner: John Lewis, FD's prize/commended

Long-term excellence - case study

jl

This paper tells the story of how, from 2012-2015, John Lewis created a series of Christmas campaigns

Podcasts

Can Marketing Save the Planet - Ep 52: Marketing, mindset shifts and the pursuit of a Purpose Upgrade, with Paul Skinner (Part 1)

“ We need to route purpose in solving important solutions, developing meaningful solutions and reaching inclusive worthwhile outcomes that mobilise everyone we...

https://podcasts.marketingsociety.com/episode/can-marketing-save-the-planet-ep-52-marketing-mindset-shifts-and-the-pursuit-of-a-purpose-upgrade-with-paul-skinner-part-1 30:14 Tue, 07 Mar 2023 20:33:00 +0000

The Whole Marketer Ep92 - Slow the Fu%k down with guest Emma Harris

Episode #92. The holistic topic

discussed in this episode is finding balance in work and life aka ‘Slow the Fu%k down’. 

This episode is a

reminder that...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep92-slow-the-fuk-down-with-guest-emma-harris 48:00 Tue, 28 Feb 2023 07:15:00 +0000

Videos

Peter Ip of LinkedIn and Andrew Harrison of Invisible Thread talk digital transformation at Google's offices in Hong Kong.

Peter Ip and Andrew Harrison talk digital transformation

Hub4Leaders interviewed Drew Povey, headteacher at Harrop Fold School and star of Educating Manchester, who told us how he keeps his staff motivated, de

Drew Povey: How to keep your school staff motivated

With over 50 years in the creative industry under his belt, John Hegarty is one of our industry greats.

3 great ads I had nothing to do with: Sir John Hegarty