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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Member Interview with Jialin Chia

Member Interview with Jialin Chia, Senior Regional Marketing Manager (APAC and EME), Sirva

How Living Brands are Winning in Today’s Attention Economy

In their latest piece of thought leadership, All About Brands explores the idea that the brands succeeding today are not static constructs or surface-level identities, but living, breathing beings – emotionally resonant, culturally attuned, and deeply human.

Member Interview with Pooja Sookur

Member Interview with Pooja Sookur, Managing Partner - Digital Strategy and Operations at Freedom

Case studies

2017 winner: #JoinTheHerd, grand prix/Not for profit - case study

2017 winner: #JoinTheHerd

The ivory trade is worth $10 billion/year, ranking alongside drugs, arms and human trafficking

2017 highly commended: Britvic, building marketing capabilities - case study

2017 commended: Britvic

In 2013 Britvic set out its 2020 vision to create 3 $1bn brands (retail).

Historically the company had been a successful bottler for PepsiCo brands with 85%...

2017 highly commended: Churchill - case study

2017 commended: Churchill

This is the story of how a household insurer transformed itself into a social crusader, forming a campaign that aimed to improve road safety by bringing the...

Podcasts

How to navigate consumer privacy and targeted marketing

On the latest Shiny New Object podcast episode we hear from SVP for Marketing at YES Bank, Anju Chauhan. Her focus for the future of marketing is consumer...

https://podcasts.marketingsociety.com/episode/how-to-navigate-consumer-privacy-and-targeted-marketing 23:31 Mon, 27 Feb 2023 15:14:00 +0000

Can Marketing Save the Planet Ep51: Green Claims - The Challenge of Sustainable Consumption with Oliver Bealby-Wright, Consumers International

“Marketers need to get into the nitty gritty and learn about lifecyle assessments and how they are used, their limitations and their advantages, it might seem...

https://podcasts.marketingsociety.com/episode/can-marketing-save-the-planet-ep51-green-claims-the-challenge-of-sustainable-consumption-with-oliver-bealby-wright-consumers-international 42:16 Fri, 24 Feb 2023 13:55:00 +0000

Traditional media thinking in the digital marketing world

In a world full of shiny new marketing approaches, Simon Peel - Vice President of Global Media at Haleon - dives into the question: how can brands gain the...

https://podcasts.marketingsociety.com/episode/traditional-media-thinking-in-the-digital-marketing-world 27:57 Tue, 21 Feb 2023 11:40:00 +0000

Videos

British surgeon David Nott travels around the world to volunteer his skills in war and disaster zones, and trains local medics.

'Indiana Jones of surgery' on training doctors in Syria

For your firm to stay competitive, you need your people to innovate. So why don’t they do it?

Content Hub

Featured

Cannes 2025 Spotlight

Our First Play Verto Pulse Survey

Why Marketing Matters

Latest Think Pieces

Member Interview with Jialin Chia

How Living Brands are Winning in Today’s Attention Economy

Member Interview with Pooja Sookur

Case studies

2017 winner: #JoinTheHerd, grand prix/Not for profit - case study

2017 highly commended: Britvic, building marketing capabilities - case study

2017 highly commended: Churchill - case study

Podcasts

How to navigate consumer privacy and targeted marketing

Can Marketing Save the Planet Ep51: Green Claims - The Challenge of Sustainable Consumption with Oliver Bealby-Wright, Consumers International

Traditional media thinking in the digital marketing world

Videos

'Indiana Jones of surgery' on training doctors in Syria

'Indiana Jones of surgery' on training doctors in Syria

If your employees don’t love coming to work – here’s how to change that

If your employees don’t love coming to work – here’s how to change that

How to launch a brand without advertising

"Humans are hardwired to respond to stories," says Alex Smith, partner of Story PR.

How to launch a brand without advertising