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Diageo's ground breaking paper bottle trials

By Michelle Atkinson

Diageo launched 90% paper-based bottle trials in 2024 as a sustainable alternative to traditional beverage packaging. The results were overwhelmingly encouraging.

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The Marketing Society 2024 Awards Source Baz Seal

The 39th Marketing Society Awards Winners and Commended

By Rachel Letham

Celebrating the winners from the 39th Annual The Marketing Society Awards with inspiring stories and many examples of marketing excellence

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Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

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Latest Think Pieces

Why we need to usher in an era of transparency and vulnerability

By Liam Scott

It's fair to say that there is a lot of misdirection, miscommunication and misunderstanding about what and how much some companies say they are doing to offer green solutions and how much they are actually doing.

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Integrity, hard work and resilience

By Linn Frost

Integrity, hard work and reliance These are the words that stand out when I reflect on The Marketing Society’s annual lecture with Amanda Blanc, CEO Aviva.

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Tickle Your Marketing Funny Bone at Amplify 2023: Is Funny Old…

Amplify 2023 review by Katie Crisp, Marketing and Campaigns Coordinator, Fife College

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Case studies

#IPASocialWorks: new cases from US Navy and Vodafone

The IPA, The Market Research Society and ourselves have launched a joint initiative.

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Best of SXSW 2016

The unique combination of music, film and interactive that is South by Southwest (SXSW) generates a kind of energy that sets the stage for connected thinking.

S...

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2015: A year in TV by Thinkbox

Last year, a new book leapt onto my list of essential reading for marketers. It joined Byron Sharp’s ‘How Brands Grow’, anything by Les Binet and Peter Field...

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Podcasts

Innovating for Breakthrough Growth with Nicki Morley & Becky…

Podcast

To drive growth, brands need to be meaningful and different - innovation is at the heart of this. In this episode, Kantar's Nicki Morley, Head of Behavioural...

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Sustainable Investments - Changing the Narrative, with Zach…

Podcast

“The fossil fuel industry is an industry in decline - being outcompeted by better technologies. The narrative we’re fighting against is that solving climate...

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Customer Experience for Breakthrough Growth with Amelia Abel…

Podcast

In this episode, host, Alasdair Hall-Jones, Global Director at The Marketing Society spoke to Amelia Abel and Winnie Cheng from Kantar about the importance of...

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