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Latest Think Pieces

How to get ahead in marketing from Fellows of The Marketing Society

The Insights

By Rachel Letham

How to get ahead in marketing from Fellows of The Marketing Society
An honest exploration of the choices, failures, and principles that shape marketing careers at the highest level. The insights from this great Fellows-led event

Reset and Rise: Manifesting Your Dream Career and LinkedIn Success

The Insights

By Rachel Letham

Emma Harris Laura Fox Career Transitions Event The Marketing Society
Our Reset and Rise session brought together two powerhouse speakers to tackle the twin challenges of career navigation: mindset and visibility. Get the insights from the session.

Member Interview with Julie McConnell

Julie McConnell
Member Interview with Julie McConnell, Business Development and Marketing Director, Brodies LLP Solicitors

Case studies

2017 winner: #JoinTheHerd, grand prix/Not for profit - case study

2017 winner: #JoinTheHerd

The ivory trade is worth $10 billion/year, ranking alongside drugs, arms and human trafficking

2017 highly commended: Britvic, building marketing capabilities - case study

2017 commended: Britvic

In 2013 Britvic set out its 2020 vision to create 3 $1bn brands (retail).

Historically the company had been a successful bottler for PepsiCo brands with 85%...

2017 highly commended: Churchill - case study

2017 commended: Churchill

This is the story of how a household insurer transformed itself into a social crusader, forming a campaign that aimed to improve road safety by bringing the...

Podcasts

The Whole Marketer Ep92 - Slow the Fu%k down with guest Emma Harris

Episode #92. The holistic topic

discussed in this episode is finding balance in work and life aka ‘Slow the Fu%k down’. 

This episode is a

reminder that...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep92-slow-the-fuk-down-with-guest-emma-harris 48:00 Tue, 28 Feb 2023 07:15:00 +0000

How to navigate consumer privacy and targeted marketing

On the latest Shiny New Object podcast episode we hear from SVP for Marketing at YES Bank, Anju Chauhan. Her focus for the future of marketing is consumer...

https://podcasts.marketingsociety.com/episode/how-to-navigate-consumer-privacy-and-targeted-marketing 23:31 Mon, 27 Feb 2023 15:14:00 +0000

Can Marketing Save the Planet Ep51: Green Claims - The Challenge of Sustainable Consumption with Oliver Bealby-Wright, Consumers International

“Marketers need to get into the nitty gritty and learn about lifecyle assessments and how they are used, their limitations and their advantages, it might seem...

https://podcasts.marketingsociety.com/episode/can-marketing-save-the-planet-ep51-green-claims-the-challenge-of-sustainable-consumption-with-oliver-bealby-wright-consumers-international 42:16 Fri, 24 Feb 2023 13:55:00 +0000

Videos

Peter Ip of LinkedIn and Andrew Harrison of Invisible Thread talk digital transformation at Google's offices in Hong Kong.

Peter Ip and Andrew Harrison talk digital transformation

Hub4Leaders interviewed Drew Povey, headteacher at Harrop Fold School and star of Educating Manchester, who told us how he keeps his staff motivated, de

Drew Povey: How to keep your school staff motivated

With over 50 years in the creative industry under his belt, John Hegarty is one of our industry greats.

3 great ads I had nothing to do with: Sir John Hegarty