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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Elevating diversity in advertising

Insights and opportunities for brands

By Marcos Angelides

Spark Foundry Publicis Groupe Partner The Marketing Society
With consumer preferences continually evolving, particularly around diversity in advertising, Spark Foundry’s Insights Accelerated report reveals thoughtful, inclusive strategies to help brands stay relevant and connected in 2024 and beyond.

Published on: 4 July 2024

Happy 90th Birthday Hamish Swan

By Graeme Atha

Hamish Swan Fellow The Marketing Society
Celebrating an Honorary Fellow of The Marketing Society who first joined as a member in the early sixties.

Published on: 2 July 2024

What does generative AI mean for brand safety?

By Michael Thomson

Source Adobe Stock
Generative AI is creating new challenges for brand safety. Michael Thomson looks at the risks and what can be done to mitigate them

Published on: 2 July 2024

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Case studies

2016 winner: Sport England, Not for Profit - case study

2016 winner: Sport England, NFP

In just one year, This Girl Can has inspired 2.8 million women to do more exercise, but its impact doesn’t stop there.

Published on: 22 January 2017

E-commerce: when one size does not fit all

When one size does not fit all

The unrelenting evolution of e-commerce continues to push unprecedented change for the retail industry, not least presenting an obvious growth opportunity for...

Published on: 13 November 2016

2016 commended: Aviva, Cause Related - case study

2016 commended: Aviva, Cause Related

In 2014, Aviva wanted to do something a bit different for their UK Corporate Responsibility.

Published on: 10 November 2016

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Podcasts

Traditional media thinking in the digital marketing world

In a world full of shiny new marketing approaches, Simon Peel - Vice President of Global Media at Haleon - dives into the question: how can brands gain the...

https://podcasts.marketingsociety.com/episode/traditional-media-thinking-in-the-digital-marketing-world 27:57 Tue, 21 Feb 2023 11:40:00 +0000

The Whole Marketer Ep91 - Career choices with guest Annabel Venner

Episode #91. The personal understanding topic in this episode is career choices and finding fulfilment in your role. 

Part of the Whole Marketer philosophy is...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep91-career-choices-with-guest-annabel-venner 25:43 Mon, 13 Feb 2023 19:54:00 +0000

The Whole Marketer Ep90 - No Bullsh*t Leadership with guest Chris Hirst

Episode #90. ‘No Bullsh*t Leadership’ is topic of this episode, based on the #1 book by Abby’s guest, Chris Hirst. Winner of Business Book of the Year Award...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep90-no-bullsht-leadership-with-guest-chris-hirst 37:29 Mon, 13 Feb 2023 19:49:00 +0000
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Videos

How to create an excellent campaign

65uu

Mars, ITV & #JoinTheHerd on creating successful campaigns

How to create an excellent campaign

3 great ads, chosen by Caio Giannella & Diego de Oliveira

From AMV BBDO
3c

Brazilian duo Caio Giannella and Diego de Oliveira have been a creative team since 2006.

3 great ads, chosen by Caio Giannella & Diego de Oliveira

3 great ads, chosen by Caroline Pay

From Grey London
cpay

Co-creator of FRANK explores great adverts.

3 great ads, chosen by Caroline Pay

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