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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Profit Ability 2: The new business case for advertising

A new report from Thinkbox

Profit Ability 2: The new business case for advertising Thinkbox
Thinkbox has launched their latest award-winning advertising effectiveness study. The main finding? All forms of advertising pay back.

Published on: 10 December 2024

The long and the short of ROI

Download a copy of the white paper published by the Marketing Performance Hub, a marketing community setup by Ekimetrics and global brand partners AXA, Nestlé and Pernod Ricard

The long and the short of ROI Ekimetrics
A new white paper by Ekimetrics led Marketing Performance Hub Think Tank has gathered evidenced based insights and best practices for measuring the impact of marketing along the consumer journey.

Published on: 10 December 2024

Is Your Business ready to attract and retain top digital marketing talent in Asia?

Source: mercer Getty Images provided by Mercer
In Asia, digital marketing has become a highly sought-after digital role. A new report by Mercer offers strategic guidance on how organisations can secure and retain top digital talent to support and grow their business.

Published on: 10 December 2024

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Case studies

2017 winner: #JoinTheHerd, grand prix/Not for profit - case study

2017 winner: #JoinTheHerd

The ivory trade is worth $10 billion/year, ranking alongside drugs, arms and human trafficking

Published on: 14 June 2017

2017 highly commended: Britvic, building marketing capabilities - case study

2017 commended: Britvic

In 2013 Britvic set out its 2020 vision to create 3 $1bn brands (retail).

Historically the company had been a successful bottler for PepsiCo brands with 85%...

Published on: 14 June 2017

2017 highly commended: Churchill - case study

2017 commended: Churchill

This is the story of how a household insurer transformed itself into a social crusader, forming a campaign that aimed to improve road safety by bringing the...

Published on: 14 June 2017

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Podcasts

Can Marketing Save the Planet Ep51: Green Claims - The Challenge of Sustainable Consumption with Oliver Bealby-Wright, Consumers International

“Marketers need to get into the nitty gritty and learn about lifecyle assessments and how they are used, their limitations and their advantages, it might seem...

https://podcasts.marketingsociety.com/episode/can-marketing-save-the-planet-ep51-green-claims-the-challenge-of-sustainable-consumption-with-oliver-bealby-wright-consumers-international 42:16 Fri, 24 Feb 2023 13:55:00 +0000

Traditional media thinking in the digital marketing world

In a world full of shiny new marketing approaches, Simon Peel - Vice President of Global Media at Haleon - dives into the question: how can brands gain the...

https://podcasts.marketingsociety.com/episode/traditional-media-thinking-in-the-digital-marketing-world 27:57 Tue, 21 Feb 2023 11:40:00 +0000

The Whole Marketer Ep91 - Career choices with guest Annabel Venner

Episode #91. The personal understanding topic in this episode is career choices and finding fulfilment in your role. 

Part of the Whole Marketer philosophy is...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep91-career-choices-with-guest-annabel-venner 25:43 Mon, 13 Feb 2023 19:54:00 +0000
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Videos

How to create an excellent campaign

65uu

Mars, ITV & #JoinTheHerd on creating successful campaigns

How to create an excellent campaign

3 great ads, chosen by Caio Giannella & Diego de Oliveira

From AMV BBDO
3c

Brazilian duo Caio Giannella and Diego de Oliveira have been a creative team since 2006.

3 great ads, chosen by Caio Giannella & Diego de Oliveira

3 great ads, chosen by Caroline Pay

From Grey London
cpay

Co-creator of FRANK explores great adverts.

3 great ads, chosen by Caroline Pay

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