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Diageo's ground breaking paper bottle trials

By Michelle Atkinson

Diageo launched 90% paper-based bottle trials in 2024 as a sustainable alternative to traditional beverage packaging. The results were overwhelmingly encouraging.

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The Marketing Society 2024 Awards Source Baz Seal

The 39th Marketing Society Awards Winners and Commended

By Rachel Letham

Celebrating the winners from the 39th Annual The Marketing Society Awards with inspiring stories and many examples of marketing excellence

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Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

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Latest Think Pieces

With growing concerns around rising temperatures and runaway carbon emissions, companies face grassroots and governmental pressure to deliver on sustainability goals, let's learn how to build a brand synonymous with sustainability.

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UAE Board Announcement

By Khaled Ismail

New additions to our UAE regional board

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Amplify 2023: Review

Read the review from Suzy Bashford, as she attends the 2023 Amplify Marketing Festival

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Case studies

Brand Learning Growth Drivers study

Growth matters. It matters financially and commercially it creates opportunities for people inside and outside companies.

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2015 winner: LEGO Movie, Branded Content/Leading Thinking - case…

For the UK theatrical launch of Warner Bros.’ The LEGO Movie, there was a clear challenge.

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2015 winner: Guinness, Global Marketing - case study

In 2011, Guinness was a global brand in terms of its footprint, but very little else.

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Podcasts

Customer Experience for Breakthrough Growth with Amelia Abel…

Podcast

In this episode, host, Alasdair Hall-Jones, Global Director at The Marketing Society spoke to Amelia Abel and Winnie Cheng from Kantar about the importance of...

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The Whole Marketer Ep79 - Life by design with guest Jodie Cook

Podcast

Episode #79. ‘Life by design’ is this episode’s personal understanding topic for marketers and entrepreneurs. For Abby, life by design means actively making...

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The Whole Marketer Ep78 - Social legacy with guest Emily Chang

Podcast

Episode #78. This episode discusses Social Legacy for marketers and being intentional with our choices in order to live a purposeful life. Social legacy is the...

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