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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Member Interview with Pete Sheath

Pete Sheath
Member Interview with Pete Sheath, Founder and MD, Studio 44 Media Ltd

Published on: 3 September 2025

Why Cannes Lions 2025 Revealed Marketing's New Power Players

And What It Means for Your Brand

By Rachel Letham

Sir Martin Sorrell speaking at The Marketing Society event about Cannes Lions 2025
The lights dimmed at Cannes Lions 2025, but the revelations from this year's festival continue to illuminate a fundamental shift in how great marketing actually works. Highlights from our Cannes Lions Unpacked session in Singapore.

Published on: 1 September 2025

Digital Twins: The Simple Fix for AI’s Visual Risks

By Oliver Disney

Digital Twins AI image
Visual consistency is the cornerstone of strong branding and while AI has hugely sped up this creative work, the small flaws it generates (distorted logos, inconsistent colours) undermine brand integrity. This is where digital twins come in.

Published on: 1 September 2025

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Case studies

2018 winner, Suzuki, branded content - case study

2018 winner, Suzuki

Suzuki cars operates in an extremely competitive market.

Published on: 1 June 2018

2018 winner, Senet, customer insight - case study

2018 winner, Senet

How do you talk to people who don’t want to hear from you? At precisely the moment when they least want your message?

Published on: 1 June 2018

2018 winner, National Safety Council, brand activation - case study

2018 winner, National Safety Council

In 2016, the National Safety Council (NSC) had almost no awareness in the US.

Published on: 1 June 2018

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Podcasts

Can Marketing Save the Planet - Ep 50: Integrating ESG why it’s not a reporting challenge but a strategic challenge - with Professor Ioannis Ioannou

“The best companies look at their ESG disclosures as a type of social contract to tell the world, why they are here, what they are trying to achieve as a...

https://podcasts.marketingsociety.com/episode/episode-50-integrating-esg-why-its-not-a-reporting-challenge-but-a-strategic-challenge-with-professor-ioannis-ioannou 45:28 Thu, 02 Feb 2023 07:00:00 +0000

The Whole Marketer Ep89 - Entrepreneurial Marketing with guest Claire Koryczan

Episode #89. Entrepreneurial leadership is the topic explored in this episode – how leaders in medium-sized or corporate businesses can harness the mindset...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep88-entrepreneurial-marketing-with-guest-claire-koryczan 23:19 Tue, 31 Jan 2023 07:00:00 +0000
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Videos

Katie Laviolette on winning the 'One to Watch'

At our 2019 Brave Awards
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Akzonobel's Katie Laviolette on winning the 'One to Watch' at our Brave Awards 2019

Katie Laviolette on winning the 'One to Watch'

We Are Fearless on Bridgestone's win for Best Outside the UK

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At our Brave Awards 2019

We Are Fearless on Bridgestone's win for Best Outside the UK

Tesco's Jen Johnson on winning Most Inspirational Story

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Interviewed at our Brave Awards 2019 in London.

Tesco's Jen Johnson on winning Most Inspirational Story

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