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Diageo's ground breaking paper bottle trials

By Michelle Atkinson

Diageo launched 90% paper-based bottle trials in 2024 as a sustainable alternative to traditional beverage packaging. The results were overwhelmingly encouraging.

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The Marketing Society 2024 Awards Source Baz Seal

The 39th Marketing Society Awards Winners and Commended

By Rachel Letham

Celebrating the winners from the 39th Annual The Marketing Society Awards with inspiring stories and many examples of marketing excellence

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Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

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Latest Think Pieces

Board Member Interview with Anja Petrovski

An interview from our new UAE board member, Anja Petrovski, Marketing and PR Director at Volkswagen Middle East

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Q&A with Brianna Burt

We caught up with Brianna ahead of her captaining the Agencies team at the Clients vs Agencies Creative Challenge

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Member Interview with Shyam Sunder

We are delighted to bring you a Member Interview with Shyam Sunder, Vice President Marketing at TBO.COM.

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Case studies

Pioneering Spirit 2015: the nominations

From Romania's 'social shepherd' to a clever buoy in Australia, our Pioneering Spirit Awards unearth some truly inspirational marketing ideas from around the world. See this year's nominations.

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Excellence Awards 2016: Meet the judges

This year, our panel of judges is stronger than ever, with O2 CEO, Ronan Dunne our chair, plus new additions such as Disney's Anna Hill and Tesco's Toby Horry.

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2015 highly commended: Muller Dairy UK, Building Marketing…

From no training for its marketing team to the creation of a Muller Marketing Academy now rolled out globally.

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Podcasts

How food & beverage brands can make the most of the rising…

Podcast

Functional nutrition has become a huge focus for consumers and organisations alike, and food and drinks companies can have great results by looking at how to...

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Marketing in the age of Web3 with Mastercard's Abhijit Shome

Podcast

How do advances in technology and the development of a new era of the Internet impact on marketing strategy? Hear from the Vice President of Global Digital and...

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Brand Strategy for breakthrough growth with Lindsay Gorton-Lee…

Podcast

Strong brands have value, drive growth and build resilience. In the first episode in our series in partnership with Kantar, host, Alasdair Hall-Jones, Global...

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Videos

Pride Year Round: The Benefits of LGBT

Every June, YouTube sees an uptick in LGBT content and interest—and an uptick in LGBT brand messaging, too.

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Unconscious Bias: Tackling Gender Diversity In Marketing

This Campaign editorial video feature, provides insights from several leaders in the marketing industry, about not only the importance of gender diversity (i

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