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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey is Now Live! Have Your Say

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Dispatches from our Cannes Correspondents

Cannes Lions 2024

By Rachel Letham

The Marketing Society Cannes Correspondents
Insights, trends and highlights from Cannes Lions 2024 brought to you by our membership that speaks for itself

Published on: 26 June 2024

BCG on Cannes Lions 2024

BCG at Cannes Lions (from video)

The 2024 Cannes Lions International Festival of Creativity underscored the importance of brand growth, creativity, AI integration, and the evolving role of CMOs...

Published on: 26 June 2024

2024 New Creators Showcase 

New Creators Showcase Saatchi permissions given
Saatchi & Saatchi showcase some of the best emerging motion creators in the creative industry.

Published on: 26 June 2024

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Case studies

2016 winner: Pot Noodle, Revitalisation - case study

2016: Pot Noodle, Revitalisation

Pot Noodle’s association with 1990s ‘slacker’ culture had always made it the choice of the lazy and the indolent, but today’s 16-24 year-olds no longer...

Published on: 20 September 2016

2016 winner: Vitality, New Brand - case study

2016 winner: Vitality, New Brand

Energising insurance: How the launch of Vitality Health Insurance inadvertently ‘sparked a mad dash for dachshunds’.

Published on: 20 September 2016

2016 winner: John Lewis Insurance, Brand Extension - case study

2016 winner: John Lewis, Extension

In 2013, the strength of the John Lewis brand was at an all time high. There was appetite for more and untapped potential was spotted in John Lewis Insurance...

Published on: 22 August 2016

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Podcasts

The Whole Marketer Ep88 - Brand Transformation with guest Andrew Geoghegan

Episode #88. Series 5! We’re kicking off this new season with a technical skill – brand transformation - but when approached with a Whole Marketer mindset, a...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep88-brand-transformation-with-guest-andrew-geoghegan 33:51 Tue, 24 Jan 2023 07:00:00 +0000

Purpose Disruptors - What agencies can do when agencies have agency

“Incremental change isn’t going to work. It's time to move now from shallow small change to systemic change at speed.”

What a way to kick off conversations...

https://podcasts.marketingsociety.com/episode/purpose-disruptors-what-agencies-can-do-when-agencies-have-agency 44:19 Thu, 19 Jan 2023 07:00:00 +0000
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Videos

Three tips for entering our Excellence Awards 2018

3 tips: Excellence Awards

Hugh Burkitt on how to win an Excellence Award.

Three tips for entering our Excellence Awards 2018

Entertainment democracies

TV democracies
s

Streaming platforms are becoming increasingly niche, responding to viewer pressure in a decentralized media landscape.

Entertainment democracies

Five tips on marketing leadership

Five leadership tips

Marketers from Aviva, GSK and Weetabix on fine-tuning your leadership

Five tips on marketing leadership

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