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Diageo's ground breaking paper bottle trials

By Michelle Atkinson

Diageo launched 90% paper-based bottle trials in 2024 as a sustainable alternative to traditional beverage packaging. The results were overwhelmingly encouraging.

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The Marketing Society 2024 Awards Source Baz Seal

The 39th Marketing Society Awards Winners and Commended

By Rachel Letham

Celebrating the winners from the 39th Annual The Marketing Society Awards with inspiring stories and many examples of marketing excellence

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Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

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Latest Think Pieces

The Marketing Society Awards 2023 Baz Seal

Inspirational Marketing Leader Award 2023

Nominations now open: recognising outstanding leaders who have made a significant impact on their team, brand, our industry and society.

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Is Threads the right place for my brand?

By Warren Dell

With the initial buzz of Meta’s Threads already showing signs of slowing down, it’s an ideal time to take a look at the role of your social media.

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A tribute to Suki Thompson

By Syl Saller CBE

President Syl Saller CBE shares her tribute to Suki Thompson.

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Case studies

Be the gryphon

What point have organisations reached on their digital business transformation journeys, and what is possible?

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2015 highly commended: British Army, Not-For-Profit Marketing -…

In the late 2013 the Army recruiting environment was extremely tough: negative publicity surrounding Army redundancies...

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2015 winner: Sainsbury's, Cause Related Marketing - case…

The market was unprecedentedly tough - falling food prices coupled with an ongoing price war between the large retailers.

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Podcasts

Brainprint - The biggest impact of the industry of influence,…

Podcast

“As an industry we can go from seriously being part of the problem to leading the solution. We’re the final piece of the machine slotting into the climate...

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The Whole Marketer Ep77 - Marketing capabilities with guest…

Podcast

Episode #77. The role of marketing capabilities is the focus of this episode, an important topic for marketing leaders and those in their care who need to be...

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Virtual goods and the future of digital marketing

Podcast

As CMO for Digital Transformation and E-Commerce Acceleration at L'Oréal, Anna Musikhina has many interesting insights into where digital marketing is headed...

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Videos

The Future Map: A conversation with futurist Richard Watson

What if you could see the future of your business for the next 33 years on a single page?

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How to: tackle challenging conversations in the workplace

Our brave series is back to tackle another taboo, challenging conversations in the workplace.

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Power Hour Hong Kong

Highlights and interviews from our Power Hour in Hong Kong as we brought together an inspirational group of leaders to discuss R3's recent book launch - The

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