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Latest Think Pieces

Sky CEO Conversation: A Fireside Chat at Cannes

Dana Strong of Sky and Sophie Devonshire of The Marketing Society
Our CEO Conversations event at Cannes 2025 featured Dana Strong CEO Sky. This piece brings you the key highlights of the event from Dana's fascinating leadership journey to her sage advice for aspiring leaders.

THINK EQUAL: Powering Progress, Not Just Conversations

By Charis Marr

Think Equal event in UAE with The Marketing Society
In the Middle East only a third of organisations have women in senior positions, THINK EQUAL was created to address this gender gap and drive meaningful change. The initiative runs workshops, events and leadership programmes all designed to encourage and support women in business and help them make it to top leadership roles.

Member Interview with Meghna Vyas

Image created by The Marketing Society
Member Interview with Meghna Vyas, AVP, Marketing Business Partnerships

Case studies

2017 winner: Tesco, brand revitalisation - case study

2017 winner: Tesco

Sometimes, looking back can be the key to moving forward.

2017 highly commended: M&S, customer Insight - case study

2017 commended: M&S

Christmas.

An over-crowded marketing landscape. The ‘Superbowl’ of UK advertising. And M&S’s nemesis for the past five years.

But in 2016, reviving clothing...

2017 hat-trick winner: Maltesers - case study

2017 winner: Maltesers

In 2016, Maltesers set out to bring itself back from declining sales and struggling communications with a new brand platform Look on the Light Side.
 
An...

Podcasts

Purpose Disruptors - What agencies can do when agencies have agency

“Incremental change isn’t going to work. It's time to move now from shallow small change to systemic change at speed.

What a way to kick off conversations...

https://podcasts.marketingsociety.com/episode/purpose-disruptors-what-agencies-can-do-when-agencies-have-agency 44:19 Thu, 19 Jan 2023 07:00:00 +0000

Videos

Inspiring Minds with Dave King

At this Under the Spotlight event we spoke to Damien Mooney and Celina Ma to get their thoughts on how marketers can build braver digital strategies.

Braver digital strategies

New York Braver Conference: NHL's Kimberly Davis