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Interview with Crawford Hollingworth

Founder, Department B – Human Advantage in an AI world

crawford headshot
We caught up with Crawford Hollingworth ahead of his appearance at Navigate Now and Next Scotland on 23 April

Why Marketing Matters: The Campaigns That Changed Everything: Part 1

By Rachel Letham

iconic brands of the 80s and 90s in marketing
To mark the 40th anniversary of The Marketing Society Global Awards, we created a Time Capsule in 2025. We asked the brightest minds in the industry gathered at our Awards Ceremony, one simple question: which campaigns prove that marketing truly matters? From Nike's Just Do It to British Airways' Face, three iconic campaigns from the 1980s and 90s prove that the greatest marketing doesn't sell products, it shapes culture and identity.

Member Interview with VJ Anand

VJ Anand
Member Interview with VJ Anand, Co-Founder and CCO, Ballsy

Case studies

The Marketing Society Global Awards 2025: Customer Engagement and Loyalty

The Marketing Society Global Awards 2025: Customer Engagement and Loyalty
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Customer Engagement and Loyalty Winners From Frustration to Fandom: How SMARTY Supercharged Customer Engagement

The Marketing Society Global Awards 2025: Creative Use of Media

The Marketing Society Global Awards 2025: Creative Use of Media
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Creative Use of Media Winners - More beauty than a billboard can handle: the Boots OOH story

The Marketing Society Global Awards 2025: Best Agency Team

WeAreFearless. Our Boldest Year Ye
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Best Agency Team Winners WeAreFearless

Podcasts

The Whole Marketer Ep139 - Personal Understanding with guest Kirsten McPherson

Episode #139. Today’s focus is on Personal Understanding, which is a fundamental pillar of the Whole Marketer philosophy and what we believe is the key to...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep139-personal-understanding-with-guest-kirsten-mcpherson 36.42697221666667 2024-12-17T07:00:00.000Z
Podcast

Unofficial Partner - Sport, Brand and the Rise of the kit launch

In a sports industry obsessed with data and measurement, brand is the great intangible asset, the bit of the balance sheet that remains largely opaque, which is...

https://podcasts.marketingsociety.com/episode/unofficial-partner-sport-brand-and-the-rise-of-the-kit-launch 63.14466805 2024-12-16T10:08:00.000Z
Podcast

Think Equal - Leanne Foy meets Lisa Welsh

THINK EQUAL is our Equality, Diversity and Inclusion initiative led by The Marketing Society. THINK EQUAL aims to drive diversity and inclusion across the...

https://podcasts.marketingsociety.com/episode/think-equal-leanne-foy-meets-lisa-welsh 36.8404898 2024-12-10T05:00:00.000Z
Podcast

Videos

Mr Bates V The Post Office. The transformational power of a story of injustice. Well told.

Mr Bates V The Post Office. The transformational power of a story of injustice. Well told.

How to metamorphosise your market. The sparkling story of Chapel Down.

How to metamorphosise your market. The sparkling story of Chapel Down.

Its Now Or Never. Elvis is in the building. How tech transforms experience brands.

Its Now Or Never. Elvis is in the building. How tech transforms experience brands.