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Latest Think Pieces

A Practical Guide to Speaking the Language of the CFO

By Renaye Edwards

Collaborative meeting in a modern office
Ammunition's Renaye Edwards says the friction between marketers and CFOs stems from mismatched language and suggests seven ways to overcome this to think like a growth operator who partners with, rather than fights finance.

Sharing Mark Ritson's Mini MBA Programmes

MBA-level courses grounded in real commercial decision-making

Mark Ritson Mini MBA

The Marketing Society is delighted to introduce a new strategic partnership between The Marketing Society and the MiniMBA - created to help you and your team...

The Insight Function's Moment: How AI Is Unlocking What Great Insight Can Really Do

By Matt Addison

Man standing in office above London street
Agentic AI makes it possible for insight functions to surface existing knowledge, work across fragmented data and drive action directly freeing up human expertise for where it matters says Accenture Song's Matt Addison.

Case studies

The Marketing Society Global Awards 2026: Brand Experience Creation

Monzo The Marketing Society Awards Entry
On 9 June 2026, in London, we celebrated the 41st Marketing Society Global Awards. Brand Experience Creation Highly Commended  - How Monzo Re-Wrote The Book On Financial Trust by Monzo & BBH

The Marketing Society Global Awards 2026: Best Brand Marketing Team Winners

Bupa The Marketing Society Awards Entry
On 9 June 2026, in London, we celebrated the 41st Marketing Society Global Awards.Best Brand Marketing Team Winners - Who can deliver a total marketing transformation that delivers real business impact? We Can. by Bupa Global

The Marketing Society Global Awards 2026: Best Brand Marketing Team

Paddy Power The Marketing Society Awards Entry
On 9 June 2026, in London, we celebrated the 41st Marketing Society Global Awards.Best Brand Marketing Team Highly Commended - It takes a village... by Paddy Power

Podcasts

The 9 Principles of Effective Climate Communication’ (and more…) with Dr Graeme Heyes and Laurence Adams, Litmus Sustainability

Businesses need to be asking themselves – “What could this business be, redesigning it from the ground up?” Start with the opportunity as opposed to the...

https://podcasts.marketingsociety.com/episode/the-9-principles-of-effective-climate-communication-and-more-with-dr-graeme-heyes-and-laurence-adams-litmus-sustainability 51.71243536666667 2024-12-09T15:19:00.000Z
Podcast

Live from The Marketing Society Changemakers Impact Conference in Dubai 2024

From the power of storytelling to culture, mental wellbeing influencing developments to physical wellbeing and the power of impact. Speakers from The Marketing...

https://podcasts.marketingsociety.com/episode/live-from-the-marketing-society-changemakers-impact-conference-in-dubai-2024 15.1662585 2024-11-27T19:58:00.000Z
The Marketing Society Podcast Dubai

Videos

In this Global Conversation, Sophie Devonshire, Chief Executive Officer at The Marketing Society, is joined by Ben Renshaw,

Global Conversation: Beyond Profit & Purpose-Driven Leadership

Growth rarely comes from doing more of the same. But where exactly should you push?

Global Conversation: Three Paths to Growth

The B2B marketing playbook is being rewritten.

Global Conversation: How Leading CMOs are Restructuring their Funnel Strategy