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Latest Think Pieces

Why Ambition is Critical in the Era of AI

By Jason Leavy

A woman in a dark business suit stands on a rooftop overlooking a modern city skyline at sunset, symbolising ambition, leadership and human vision in the age of AI.
Prime Performance Labs' Jason Leavy on why ambition, alongside the human qualities of empathy, creativity, taste and judgement, will be critical to effective marketing leadership in the age of AI.

"We don't even have synthetic on our roadmap. We need to change that."

Electric Twin office
Why experiencing AI first-hand is the key to moving beyond apprehension and unlocking new possibilities for faster, smarter ways of working. Electric Twin's Leanne Tomasevic on this and other insights from The Marketing Society’s The Accelerator Day,

Who are India's culture creators?

By Canvas8

Yash Bakode | Pexels (2025)
This latest Canvas8 article explores who's really shaping culture in India today and what that shift means for how brands earn loyalty.

Case studies

The Marketing Society Global Awards 2026: Not for Profit Marketing

Feilx Project The Marketing Society Awards Entry
On 9 June 2026, in London, we celebrated the 41st Marketing Society Global Awards. Not for Profit Marketing Highly Commended - Making Hunger Visible - The Felix Project Winter Appeal 2025 by The Felix Project & The Maverick Group

The Marketing Society Global Awards 2026: Media Innovation & Effectiveness

TV Licensing The Marketing Society Awards Entry
On 9 June 2026, in London, we celebrated the 41st Marketing Society Global Awards. Media Innovation & Effectiveness Highly Commended - Birmingham's Licence to Join In by TV Licensing & RAPP

The Marketing Society Global Awards 2026: Holistic Growth Story

King Arthur The Marketing Society Awards Entry
On 9 June 2026, in London, we celebrated the 41st Marketing Society Global Awards. Holistic Growth Story Highly Commended - Keep Rising by King Arthur Baking & The Liberty Guild

Podcasts

Think Equal - Leanne Foy meets Lisa Welsh

THINK EQUAL is our Equality, Diversity and Inclusion initiative led by The Marketing Society. THINK EQUAL aims to drive diversity and inclusion across the...

https://podcasts.marketingsociety.com/episode/think-equal-leanne-foy-meets-lisa-welsh 36.8404898 2024-12-10T05:00:00.000Z
Podcast

The 9 Principles of Effective Climate Communication’ (and more…) with Dr Graeme Heyes and Laurence Adams, Litmus Sustainability

Businesses need to be asking themselves – “What could this business be, redesigning it from the ground up?” Start with the opportunity as opposed to the...

https://podcasts.marketingsociety.com/episode/the-9-principles-of-effective-climate-communication-and-more-with-dr-graeme-heyes-and-laurence-adams-litmus-sustainability 51.71243536666667 2024-12-09T15:19:00.000Z
Podcast

Videos

Your Next Chapter | LinkedIn in Transition with Laura Fox

What if your LinkedIn profile was quietly closing doors without you knowing it?

Your Next Chapter | LinkedIn in Transition with Laura Fox

In this Leading Voices session, Tricia Weener, Global Chief Marketing and Business Development Officer at Linklaters, shares lessons from her leadership jour

Leading Voices with Tricia Weener

Your Next Chapter | Impact Demands Altitude with Scott Morrison

What if the time between roles wasn't a gap — but your greatest opportunity?

Your Next Chapter | Impact Demands Altitude with Scott Morrison