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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Dispatch from Davos: Davos Is Not a Brand or Narrative Exercise. It’s an Execution Test

By Noha Habib

Every January, Davos becomes shorthand for visibility, access, and influence. From the outside, it looks like a carefully devised stage for innovative ideas...

If Gulf marketing is booming, why does your agency roster still look like 2005

By Nick Walsh

The Gulf's marketing ambition is accelerating but commercial terms, pitch processes and buying frameworks filter out mid-sized independents. Migrate's Nick Walsh sets out what needs to change for a healthier agency ecosystem that gives clients real choice

Member Interview with Haris Munif

Member Interview with Marketing Haris Munif, Head of Marketing - Asia, Middle East and Africa, HMD

Case studies

The Marketing Society Global Awards 2025: Marketing Innovation and Technology

On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Marketing Innovation and Technology Winners: Daisy vs Scammers

The Marketing Society Global Awards 2025: Marketing For Positive Change

On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Marketing for Positive Change Winners Pioneering Responsible Marketing for People, Planet and Profit

The Marketing Society Global Awards 2025: Global Marketing Excellence

On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Global Marketing Excellence Winners - How a successful global model seamlessly adapts to local market conditions to fuel worldwide growth

Podcasts

Think Equal - Leanne Foy meets Peter Jacob

THINK EQUAL is our Equality, Diversity and Inclusion initiative led by The Marketing Society. THINK EQUAL aims to drive diversity and inclusion across the...

https://podcasts.marketingsociety.com/episode/think-equal-leanne-foy-meets-peter-jacob 34.095455783333335 2025-01-14T09:34:00.000Z

The Whole Marketer Ep140 - Marketing Excellence with guest Sue Warren

Episode #140. We’re starting the new year with a technical topic on Marketing Excellence, to inspire and empower high performance for all marketing leaders and...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep140-marketing-excellence-with-guest-sue-warren 39.08841458333333 2025-01-07T07:00:00.000Z

The Power of Research & Understanding our Audiences - A Missing Marketing Fundamental with Denise Hicks, Global Climate Lead, C-Space

“We need to get back to classic marketing – what matters to our audience is a must. Even those people who don’t ‘buy into’ sustainability – up to 70% of them...

https://podcasts.marketingsociety.com/episode/the-power-of-research-understanding-our-audiences-a-missing-marketing-fundamental-with-denise-hicks-global-climate-lead-c-space 40.5002449 2024-12-19T07:15:00.000Z

Videos

Gravitas. The key to unlocking more authority and influence.

Gravitas. The key to unlocking more authority and influence.

Take-home Bakery to leading UK Food-To-Go Retailer. Leadership lessons from Greggs

Take-home Bakery to leading UK Food-To-Go Retailer. Leadership lessons from Greggs

Your biggest competitor doesn’t exist yet. But don’t panic.