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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Attention Wanted: Shit marketing only

Said no one. Ever.

By Erris de Stacpoole

Group pic from 'Beyond the Title' member experience
Drawing on decades in television, Maz Farrelly shared practical lessons on capturing attention, building memorable personal and brand identities, and embracing boldness over mediocrity. She encouraged marketers to use AI as a tool rather than a substitute for creativity, arguing that the brands and people who stand out are those willing to be genuinely different.

Published on: 21 July 2026

Gen Z Doesn't Want Your Brand Story. They Want the Truth.

By David Ketchum

Speaker Megan Ho addressing the members at the Coffee & Conversation: Understanding and Reaching Gen Z intimate session
Marketers from luxury, FMCG, finance, B2B and agencies gathered for an open discussion on what it takes to engage Gen Z in today's fragmented media landscape. The conversation highlighted the growing importance of authenticity, niche communities and regional cultural influence, alongside practical lessons from brands successfully building trust with younger audiences.

Published on: 21 July 2026

When Maz speaks you listen. When Maz gives instructions you act

By Tim Castle

Maz Farrelly holding a mic in her session
Maz Farrelly challenged marketers to think like television producers by making every pitch, profile and interaction clear, distinctive and impossible to ignore. The session showed that standing out requires more than polished messaging or AI-generated content: it means knowing what you want, communicating a memorable point of difference and deliberately giving people a reason to keep listening.

Published on: 21 July 2026

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Case studies

The Marketing Society Global Awards 2026: Creative Strategy

AJ Bell The Marketing Society Awards Entry
On 9 June 2026, in London, we celebrated the 41st Marketing Society Global Awards. TCreative Strategy Highly Commended  - DING DONG THE DREAD IS DEAD: How AJ Bell Made Investing Feel Good by AJ Bell

Published on: 9 June 2026

The Marketing Society Global Awards 2026: The Campaign of the Year 2025

Paddy Power The Marketing Society Awards Entry
On 9 June 2026, in London, we celebrated the 41st Marketing Society Global Awards. The Campaign of the Year 2025 Highly Commended  - The EVEN BIGGER 180 hits the bullseye at the World Darts Championship by Paddy Power

Published on: 9 June 2026

The Marketing Society Global Awards 2026: Brand Experience Creation

Takis The Marketing Society Awards Entry
On 9 June 2026, in London, we celebrated the 41st Marketing Society Global Awards. Brand Experience Creation Highly Commended  - Operation Blue Heat by Takis (Grupo Bimbo) & Quantum

Published on: 9 June 2026

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Podcasts

The Whole Marketer Ep139 - Personal Understanding with guest Kirsten McPherson

Episode #139. Today’s focus is on Personal Understanding, which is a fundamental pillar of the Whole Marketer philosophy and what we believe is the key to...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep139-personal-understanding-with-guest-kirsten-mcpherson 36.42697221666667 2024-12-17T07:00:00.000Z
Podcast

Unofficial Partner - Sport, Brand and the Rise of the kit launch

In a sports industry obsessed with data and measurement, brand is the great intangible asset, the bit of the balance sheet that remains largely opaque, which is...

https://podcasts.marketingsociety.com/episode/unofficial-partner-sport-brand-and-the-rise-of-the-kit-launch 63.14466805 2024-12-16T10:08:00.000Z
Podcast

Think Equal - Leanne Foy meets Lisa Welsh

THINK EQUAL is our Equality, Diversity and Inclusion initiative led by The Marketing Society. THINK EQUAL aims to drive diversity and inclusion across the...

https://podcasts.marketingsociety.com/episode/think-equal-leanne-foy-meets-lisa-welsh 36.8404898 2024-12-10T05:00:00.000Z
Podcast
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Videos

Your Next Chapter | LinkedIn in Transition with Laura Fox

Your Next Chapter | LinkedIn in Transition with Laura Fox

Your Next Chapter | LinkedIn in Transition with Laura Fox

What if your LinkedIn profile was quietly closing doors without you knowing it?

Your Next Chapter | LinkedIn in Transition with Laura Fox

Leading Voices with Tricia Weener

Tricia Weener

In this Leading Voices session, Tricia Weener, Global Chief Marketing and Business Development Officer at Linklaters, shares lessons from her leadership jour

Leading Voices with Tricia Weener

Your Next Chapter | Impact Demands Altitude with Scott Morrison

Your Next Chapter | Impact Demands Altitude with Scott Morrison

Your Next Chapter | Impact Demands Altitude with Scott Morrison

What if the time between roles wasn't a gap — but your greatest opportunity?

Your Next Chapter | Impact Demands Altitude with Scott Morrison

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