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Latest Think Pieces

Member Interview with Anam Amin

Anam Amin
Member Interview with Anam Amin, Head of Marketing

Member Interview with Julia Galina

Julia Galina
Member Interview with Julia Galina, Chief Growth and Marketing Officer

Member Interview with Lousie Killough

Louise Killough
Member Interview with Lousie Killough, Executive Director, The Union

Case studies

The Marketing Society Global Awards 2025: Successful and Effective Partnerships

How Coca-Cola transformed its Olympic partnership to win over Gen Z
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Successful and Effective Partnerships Winner - How Coca-Cola transformed its Olympic partnership to win over Gen Z

The Marketing Society Global Awards 2025: Not for Profit Marketing

Mental health is a big issue; this is how Every Mind Matters is making it smaller
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Not for Profit Marketing Winners - Mental health is a big issue; this is how Every Mind Matters is making it smaller

The Marketing Society Global Awards 2025: Marketing Transformation

In our transformation era: a whole new flight path
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Marketing Transformation Winners - In our transformation era: a whole new flight path

Podcasts

The Whole Marketer Ep142 - Connecting with your Consumer with guest Toby Horry

Episode #142. Connecting with your Consumer is the focus of today’s episode, an evolving technical and soft/human skill for marketers to develop as our human...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep142-connecting-with-your-consumer-with-guest-toby-horry 33.05630555 2025-02-04T07:00:00.000Z
Podcast

In My Humble Opinion....more brand experiences should be buyable

Welcome to “In My Humble Opinion”, a podcast collaboration between The Marketing Society and Publicis Groupe UK agencies that creates a space for marketing...

In my humble opinion podcast The Marketing Society Publicis Groupe UK https://podcasts.marketingsociety.com/episode/in-my-humble-opinion-more-brand-experiences-should-be-buyable 29.829224483333334 2025-01-29T10:45:00.000Z
The Marketing Society Podcast With Publicis Groupe UK

The Whole Marketer Ep141 - Owning your Marketing Career with guest David Brewerton

Episode #141. Today’s personal understanding topic is about owning your marketing career so that it is fulfilling to you, and the steps you can take to be...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep141-owning-your-marketing-career-with-guest-david-brewerton 43.641557633333335 2025-01-21T07:00:00.000Z
Podcast

Videos

Through five trends Accenture Song explore how people are feeling about and responding to business, technological and societal changes—and what it all means for brands.

Accenture Life Trends 2025 brought to you by The Marketing Society

The Marketing Society Annual Lecture 2025, featuring Alex Mahon, CEO of Channel 4 and a trailblazing leader in the media industry.

The Annual Lecture 2025

In this insightful virtual session, Siew Ting Foo, veteran marketer and author of "Building Brands with Soul," shares a powerful framework for creating human-centered brands that drive growth and foster authentic connections.

Global Conversation: How CMOs can build Brands with Soul