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Latest Think Pieces

The Fellows Fundamentals: The increased power of B2B marketing

By Kate Mackie

Kate Mackie
As part of The Fellows Fundamentals series Kate Mackie looks at the rise in importance of B2B marketing today.

The Trust Challenge: Cloudy, with a chance of credibility

By Johnny Winn

Johnny Winn Member of The Marketing Society
Virgin Media O2's Johnny Winn on why understanding your audience is key to marketing trust.

The Trust Challenge: How marketers can build and measure trust

By Richard Bowden

Richard Bowden Member of The Marketing Society
No7 Beauty Company's Richard Bowden examines the key areas of marketing trust: consistency, authenticity, transparency and growth impact.

Case studies

The Marketing Society Global Awards 2025: Successful and Effective Partnerships

How Coca-Cola transformed its Olympic partnership to win over Gen Z
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Successful and Effective Partnerships Winner - How Coca-Cola transformed its Olympic partnership to win over Gen Z

The Marketing Society Global Awards 2025: Not for Profit Marketing

Mental health is a big issue; this is how Every Mind Matters is making it smaller
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Not for Profit Marketing Winners - Mental health is a big issue; this is how Every Mind Matters is making it smaller

The Marketing Society Global Awards 2025: Marketing Transformation

In our transformation era: a whole new flight path
On 9 July, in London, we celebrated 40 years of The Marketing Society Global Awards. Marketing Transformation Winners - In our transformation era: a whole new flight path

Podcasts

The Whole Marketer Ep142 - Connecting with your Consumer with guest Toby Horry

Episode #142. Connecting with your Consumer is the focus of today’s episode, an evolving technical and soft/human skill for marketers to develop as our human...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep142-connecting-with-your-consumer-with-guest-toby-horry 33.05630555 2025-02-04T07:00:00.000Z
Podcast

In My Humble Opinion....more brand experiences should be buyable

Welcome to “In My Humble Opinion”, a podcast collaboration between The Marketing Society and Publicis Groupe UK agencies that creates a space for marketing...

In my humble opinion podcast The Marketing Society Publicis Groupe UK https://podcasts.marketingsociety.com/episode/in-my-humble-opinion-more-brand-experiences-should-be-buyable 29.829224483333334 2025-01-29T10:45:00.000Z
The Marketing Society Podcast With Publicis Groupe UK

The Whole Marketer Ep141 - Owning your Marketing Career with guest David Brewerton

Episode #141. Today’s personal understanding topic is about owning your marketing career so that it is fulfilling to you, and the steps you can take to be...

https://podcasts.marketingsociety.com/episode/the-whole-marketer-ep141-owning-your-marketing-career-with-guest-david-brewerton 43.641557633333335 2025-01-21T07:00:00.000Z
Podcast

Videos

How the extraordinary Dame Stephanie Shirley changed business

Featuring Dame Stephanie Shirley CH

How the extraordinary Dame Stephanie Shirley CH changed business

Gravitas. The key to unlocking more authority and influence.

Gravitas. The key to unlocking more authority and influence.

Take-home Bakery to leading UK Food-To-Go Retailer. Leadership lessons from Greggs

Take-home Bakery to leading UK Food-To-Go Retailer. Leadership lessons from Greggs