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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

When the impossible is no longer impossible

From burgers to beer, categories that offer upsides with none of the downsides

By Simon Garnett

Recently my colleague and I were busy traipsing the streets of downtown Manhattan in search of my first vegan burger. As fairly committed carnivores, to say...

What ducks in a hotel lobby can teach brands

By eatbigfish

An experience at the Peabody Hotel provides a valuable lesson for brands in how to get noticed in a world of continuous partial attention

The women’s revolution in sports

By Wunderman Thompson

A space usually dominated by male athletes, male commentators and male-oriented brands and beer sponsors: women’s professional sports are taking center stage.