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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Interview with Craig Inglis, Customer Director, John Lewis and Partners

Q&A with Craig Inglis

Craig started his career in 1992 as a marketing graduate trainee at Thomson Holidays, leading to a role as a Product Manager. Craig joined Virgin in 1997, where...

Q&A with Tala Al Ramahi

Tala is Chief Strategy Officer of the Special Olympics World Games 2019.

4 unusual measures of brand success

By Giles Lury

Awareness, trial, sales and profitability are all good measures of brand success but while doing researching for my new book of innovation stories...