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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

What is the best way to empower local markets?

By Jade Tomlin

DDB's Jade Tomlin was recently asked to participate in a Creative Sprint for a global client...

Building brilliant brand properties:

Inspiration from the women's World Cup

By Jon Goldstone

The recent women’s soccer World Cup got the brandgym's Jon Goldstone thinking about how to identify a hot property for your brand and activate it to grow both equity and sales.

Inner City Out-of-Home

Building brand presence in the urban environment

By Duncan Bell

Urbanization is still a hugely increasing trend throughout the world and in Asia particularly, the continuous growth of the urban population is prompting the...