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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

The Marketing Society at Cannes 2025
Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Published on: 10 February 2025

Our First Play Verto Pulse Survey

By Rachel Letham

The Marketing Society Play Verto
The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Published on: 25 March 2025

Why Marketing Matters

By Michael Bayler

Source: Unsplash Credit : Joshua Earle
Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Published on: 26 April 2023

Latest Think Pieces

Brands and the Green Opportunity

Why marketers should start thinking about Labour’s green economy plans

By Alex Lewis

Photo by Artur Tumasjan on Unsplash
While we’ve been witnessing the shocking scenes of wildfires burning in Southern Europe and North America, environmental issues have been used to drive division in UK politics.

Published on: 19 September 2023

Marketing to the CFO

a challenge or an opportunity for CMOs?

By Ruth Saunders

Source Canva Credit Monkey Business Images
Is marketing to the CFO a challenge or an opportunity for CMOs? We asked Fellow of The Marketing Society Ruth Saunders for her perspective and top tips.

Published on: 12 September 2023

Why we need to usher in an era of transparency and vulnerability

in sustainable digital media 

By Liam Scott

Photo by Casey Horner on Unsplash
It's fair to say that there is a lot of misdirection, miscommunication and misunderstanding about what and how much some companies say they are doing to offer green solutions and how much they are actually doing.

Published on: 7 September 2023

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Inspiring Minds: Why Great Innovation Needs Great Marketing

Innovation needs marketing to create disruption and purpose in real life and marketers need to be included in development discussions earlier in the innovation... https://podcasts.marketingsociety.com/episode/inspiring-minds-why-great-innovation-needs-great-marketing 58:17 Wed, 30 Sep 2020 08:00:14 +0000
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