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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Elevating diversity in advertising

Insights and opportunities for brands

By Marcos Angelides

With consumer preferences continually evolving, particularly around diversity in advertising, Spark Foundry’s Insights Accelerated report reveals thoughtful, inclusive strategies to help brands stay relevant and connected in 2024 and beyond.

Happy 90th Birthday Hamish Swan

By Graeme Atha

Celebrating an Honorary Fellow of The Marketing Society who first joined as a member in the early sixties.

What does generative AI mean for brand safety?

By Michael Thomson

Generative AI is creating new challenges for brand safety. Michael Thomson looks at the risks and what can be done to mitigate them

Case studies

Podcasts

Global Conversation: planning for 2021

What does the future look like as we ease out of lockdown and look ahead to ensure a company's long-term survival? Representatives from all seven of our hubs... https://podcasts.marketingsociety.com/episode/global-conversation-planning-for-2021 01:00:41 Fri, 02 Oct 2020 15:40:33 +0000

The Last Glaciers, with Craig Leeson, Katrina Razon, Matt Reid and Malcolm Wood

From the Director of award-winning environmental documentary, A Plastic Ocean, join us for a behind-the-scenes look at its anticipated follow-up, The Last... https://podcasts.marketingsociety.com/episode/the-last-glaciers-with-craig-leeson-katrina-razon-matt-reid-and-malcolm-wood 59:02 Fri, 02 Oct 2020 08:00:17 +0000

Inspiring Minds: Why Great Innovation Needs Great Marketing

Innovation needs marketing to create disruption and purpose in real life and marketers need to be included in development discussions earlier in the innovation... https://podcasts.marketingsociety.com/episode/inspiring-minds-why-great-innovation-needs-great-marketing 58:17 Wed, 30 Sep 2020 08:00:14 +0000