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Latest Think Pieces

Securing a NED, Trustee or Advisory role

By Chris Macleod

Photo by Medienstürmer on Unsplash
Following The Marketing Society Fellows-led event in 2023, Chair of Fellows Chris Macleod shares his valuable insights and tips on how to go about securing NED roles.

21st Century Marketing Leadership

Lessons from the past. Signposts for the future.

By Michael Bayler

Photo by Vincent Battault on Unsplash
As so often, this week’s Marketing Society webinar, “21st Century Marketing Leadership”, crammed a remarkable amount of insight into way too little time.

Why should a customer buy from you?

By Jim Coates, Partner at The Value Factory

Source Unsplash Credit Glenn Carstens Peters
Jim Coates, partner at the Value Factory, writes on one of the most important topics for any business - why a customer should buy from you.

Case studies

Podcasts

Under the Spotlight with Greg Jackson, founder and CEO of Octopus Energy

Continuing our Under the Spotlight series we were delighted to welcome Octopus Energy's Greg and Rebecca to our virtual stage— with the conversation hosted by... https://podcasts.marketingsociety.com/episode/under-the-spotlight-with-greg-jackson-founder-and-ceo-of-octopus-energy 01:06:12 Mon, 05 Oct 2020 07:00:17 +0000

Global Conversation: planning for 2021

What does the future look like as we ease out of lockdown and look ahead to ensure a company's long-term survival? Representatives from all seven of our hubs... https://podcasts.marketingsociety.com/episode/global-conversation-planning-for-2021 01:00:41 Fri, 02 Oct 2020 15:40:33 +0000

Videos