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Latest Think Pieces

Why First-Party-Data is Your Key to the Future of Loyalty

By Belinda Clark

Photo by charlesdeluvio on Unsplash
The importance of data-driven insights for brands to adapt to consumers' evolving situations and foster more meaningful customer relationships.

Board Member Interview with Emma Cantwell

source and credit : Emma
Member Interview with Emma Cantwell, Director of Marketing and Communications, Mohamed bin Zayed University of Artificial Intelligence.

Rallying Communities

Myths and Mindset Shifts

By Michelle Koh

Source and Credit: Baz london
Debunking three common myths that brands have about community

Case studies

Podcasts

Talking sustainability, with Arla Foods, Dubai Holding and LANDOR & FITCH

Sustainability is humanity’s biggest innovation challenge, and every company’s biggest business opportunity. But in a green sea of sameness, how do you ensure... https://podcasts.marketingsociety.com/episode/talking-sustainability-with-arla-foods-dubai-holding-and-landor-fitch 01:00:43 Thu, 12 Nov 2020 13:00:52 +0000

Videos

eatbigfish talk to  Pleurat Shabani, founder and creator of Konik's Tail Vodka.

Challenger brand profile: Konik's Tail Vodka