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Latest Think Pieces

A rich conversation

about The Marketing Leaders Programme

By Piers Newson-Smith

Source and credit: TMS
Piers Newson-Smith reflects on The Marketing Leaders programme and the chance to reconnect at the recent 20th anniversary event

In a year of volatility

focus on fundamentals AND intelligent iteration

By Priyanka Nath

Photo by Jason Goodman on Unsplash
It’s tempting to swirl or get paralyzed by volatility if you’re a marketer in 2024. But we have a valuable opportunity to hit reset. 

The Untapped Power of Employee Advocacy

in B2B Marketing

By Garima Mamgain

Photo by airfocus on Unsplash
Elongated sales cycles, expanding buying committees, and the constant battle against the status quo, B2B marketers face a myriad of challenges.

Case studies

Podcasts

Social trends untapped, with Hootsuite

It’s been a dark year. These 2021 social trends will light the way forward. In their 5th annual Social Trends Report, Hootsuite surveyed 11,189 leading... https://podcasts.marketingsociety.com/episode/social-trends-untapped-with-hootsuite 01:01:45 Wed, 02 Dec 2020 17:53:01 +0000

Time to thrive in 2021, with Standard Chartered Bank and Mercer

2020 has been a year of Surviving & Reviving and as we look to 2021 we turn our attention to how we can Thrive. When the pandemic first started to take its grip... https://podcasts.marketingsociety.com/episode/time-to-thrive-in-2021-with-standard-chartered-bank-and-mercer 01:00:43 Wed, 02 Dec 2020 17:11:12 +0000

Videos

Brian has worked for some of the most successful business disruptors of the past decade: Amazon, ASOS, and ao.com.

Brian McBride at our Annual Conference 2014

Director of Wayra Europe at our conference at The Royal Opera House.

Simon Devonshire at our Annual Conference 2014

In this talk Johnnie describe the reset strategies that allowed Boden's to survive and prosper.

Johnnie Boden at our Annual Conference 2014