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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

What is going on with Britain’s heartland

and why it should matter to every marketer

Going beyond vast data sets that show the challenges the UK faced to understand how people were really feeling.

One Thing Leads to Another: The Marketing Attention Rub

As we navigate the ever-evolving landscape of consumer attention, understanding the "attention rub" could be the key to creating more effective, integrated marketing campaigns.

Brand Valuation

By David Haigh

Brand valuation is a powerful tool connecting marketing and finance, enabling marketers to quantify and leverage brand value for strategic advantage. Understanding and applying its principles is key for long-term growth and brand equity.

Case studies

Podcasts

Eve Sleep on distinctive brands, creative in-housing, getting better sleep, and sustainability

Eve Sleep CEO Cheryl Calverley and Creative Director Caroline Smith, join Wax/On’s Mark Runacus and Ben Hooper to explain why it’s important that Eve Sleep is... https://podcasts.marketingsociety.com/episode/eve-sleep-on-distinctive-brands-creative-in-housing-getting-better-sleep-and-sustainability 48:09 Mon, 30 Nov 2020 11:08:27 +0000

Virgin Red's Linn Frost and Glow London's Emma Harris on mindset shifts in the age covid

In this latest podcast Society Editor Mike Piggott chats to Linn Frost and Emma Harris about mindset shifts in the age of covid. Linn is head of brand &... https://podcasts.marketingsociety.com/episode/virgin-reds-linn-frost-and-glow-londons-emma-harris-on-mindset-shifts-in-the-age-covid 29:23 Mon, 23 Nov 2020 13:31:28 +0000

Brand conversations on sustainability, with LANDOR & FITCH'S Luc Speisser and Sophie Lord

Sustainability is humanity’s biggest innovation challenge, and every company’s biggest business opportunity. But in a green sea of sameness, how do you ensure... https://podcasts.marketingsociety.com/episode/brand-conversations-on-sustainability-with-landor-fitchs-luc-speisser-and-sophie-lord 59:45 Fri, 20 Nov 2020 12:11:08 +0000

Videos

Vodafone wanted to demonstrate technology can be a powerful force for good...

'Red Light App' - Vodafone, Turkey

To start our conference Orit performed Chopin's Fantasie Impromptu Opus 66 in C Sharp Minor.

Dr Orit Wolf performing at our conference

Advertising's most creative thinker exploring the reset agenda. How worried should marketers be?

Content Hub

Featured

Cannes 2025 Spotlight

Our First Play Verto Pulse Survey

Why Marketing Matters

Latest Think Pieces

What is going on with Britain’s heartland

One Thing Leads to Another: The Marketing Attention Rub

Brand Valuation

Case studies

Podcasts

Eve Sleep on distinctive brands, creative in-housing, getting better sleep, and sustainability

Virgin Red's Linn Frost and Glow London's Emma Harris on mindset shifts in the age covid

Brand conversations on sustainability, with LANDOR & FITCH'S Luc Speisser and Sophie Lord

Videos

'Red Light App' - Vodafone, Turkey

'Red Light App' - Vodafone, Turkey

Dr Orit Wolf performing at our conference

Dr Orit Wolf performing at our conference

Rory Sutherland at our Annual Conference 2014

Rory Sutherland at our Annual Conference 2014