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Cannes 2025 Spotlight

Join The Marketing Society at a series of events at Cannes

By Rachel Letham

Join us for an unforgettable week of networking, insights, and inspiration in Cannes. Find out what we've got lined up!

Our First Play Verto Pulse Survey

By Rachel Letham

The moment has arrived! Our first pulse survey with Play Verto is officially live and waiting for your input. Your voice matters – Play now!

Why Marketing Matters

By Michael Bayler

Michael Bayler, brand marketing pioneer reviews our Connection and Conversation event ‘Why Marketing Matters” and gives his own insight into keeping the conversation going

Latest Think Pieces

Want growth? Build a customer-centric operating model

Four key actions CMOs can take to build a successful customer-centric operating model

By Laurence Buchanan

While 85% of the C-suite say transformation is essential, they are less certain about whether they are taking the right steps. EY share Four key actions CMOs can take.

Pre-production is where all your DE&I good work can come quickly unstuck.

By Rich Miles

Even if you have done everything right up until then, the sudden influx of new people and extended teams can undo all your good work. Here’s how to make sure that doesn't happen.

Let’s just raise another glass of champagne to the future of the planet.

By Jon Williams

400 private jets took world leaders to COP27. Dark Irony there. Simply not doing that, would have made an immediate difference.

Case studies

Podcasts

Centrepoint's Seyi Obakin OBE on youth homelessness, how brands can help, and the power of community

In this podcast the CEO of youth homelessness charity Centrepoint, Seyi Obakin OBE, sat down with Society Editor Mike Piggott to discuss his typical working day... https://podcasts.marketingsociety.com/episode/centrepoints-seyi-obakin-obe-on-youth-homelessness-how-brands-can-help-and-the-power-of-community 28:12 Thu, 03 Dec 2020 16:33:57 +0000

Social trends untapped, with Hootsuite

It’s been a dark year. These 2021 social trends will light the way forward. In their 5th annual Social Trends Report, Hootsuite surveyed 11,189 leading... https://podcasts.marketingsociety.com/episode/social-trends-untapped-with-hootsuite 01:01:45 Wed, 02 Dec 2020 17:53:01 +0000

Time to thrive in 2021, with Standard Chartered Bank and Mercer

2020 has been a year of Surviving & Reviving and as we look to 2021 we turn our attention to how we can Thrive. When the pandemic first started to take its grip... https://podcasts.marketingsociety.com/episode/time-to-thrive-in-2021-with-standard-chartered-bank-and-mercer 01:00:43 Wed, 02 Dec 2020 17:11:12 +0000